marketing and selling a private practice

Building a Counseling Practice

to Sell

Building a Counseling Practice

to SellThriveworks.comThriveworks.com

How can I build a practice that will... Stay in Business?

How can I build a practice that will... Stay in Business?

How can I build a practice that will... Not get Sued?

How can I build a practice that will... Not get Sued?

How can I build a practice that will... Help Clients?

How can I build a practice that will... Help Clients?

How can I build a practice that will... Could one day be sold?

How can I build a practice that will... Could one day be sold?

Even if you’re just getting started

It’s not Too EarlyEven if you’re just getting started

It’s not Too Early

Reasons to SellReasons to Sell

RelocateRelocate

Change Career / FocusChange Career / Focus

RetirementRetirement

To Get you in the Mood...To Get you in the Mood...

The Second HalfThe Second Half

The ProblemThe Problem

An “Unsellable” BusinessAn “Unsellable” Business

Do you know what your practice is worth?

Do you know what your practice is worth?

Multiple of RevenueMultiple of Revenue

EBITDAEBITDA

Rough FormulasRough Formulas

Often, an investor will want to recoup

investment within 3 years

Often, an investor will want to recoup

investment within 3 years

12 Ways to Build Value12 Ways

to Build Value

1) Brand1) Brand

2) Grow Beyond a Solo Practice

2) Grow Beyond a Solo Practice

3) Don’t leave potential unrealized

3) Don’t leave potential unrealized

“Potential co-operative marketing with other health related professionals in same location. Potential to expand professional referral network, expand hours/days of

operation or add complementary services. Huge potential to leverage social media

marketing for targeted local advertising.”

“Potential co-operative marketing with other health related professionals in same location. Potential to expand professional referral network, expand hours/days of

operation or add complementary services. Huge potential to leverage social media

marketing for targeted local advertising.”

4) Consider an Earn Out4) Consider an Earn Out

5) Finance the Buyer5) Finance the Buyer

6) Focus on New Clients6) Focus on New Clients

Which is Worth More?

A practice with four clinicians, all with full caseloads of long-term clients. The practice receives 20 new client inquiries per month.

A practice with two full-time clinicians, and

100 new client inquiries per month.

Which is Worth More?

A practice with four clinicians, all with full caseloads of long-term clients. The practice receives 20 new client inquiries per month.

A practice with two full-time clinicians, and

100 new client inquiries per month.

7) Credentialing7) Credentialing

8) Committed Staff8) Committed Staff

9) Quality Assets9) Quality Assets

10) A Good Lease10) A Good Lease

11) Honest & Open11) Honest & Open

12) Finish Strong12) Finish Strong

Final Thoughts: Letting Go

Final Thoughts: Letting Go

Dr. Anthony CentoreDr. Fred Milacci

Dr. Anthony CentoreDr. Fred Milacci

Thriveworks.com/Private-Practice

1-855-4-THRIVEThriveworks.com/Private-Practice

1-855-4-THRIVE