marketing and management in hospitality and tourism
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MARKETING AND MANAGEMENT IN HOSPITALITY AND TOURISM
General description of the programme
Qualification awarded Professional Bachelor in Marketing and Management in
Hospitality and Tourism
Level of qualification First
Specific admission
requirements
High school diploma
An interview in Bulgarian
Test in English
Specific arrangements for
recognition of prior
(formal, non-formal and
informal)
IUC recognizes periods of study of student transferring from
other universities or colleges. Credits are recognized by a
commission on the basis of the academic transcript provided by
the student.
Qualification
requirements and
regulations
None
Profile of the programme Specialty education emphasizes on interdisciplinary and
innovative educational methods, which helps establishing a
beneficial, liberal education environment and encourage students
to be to more creative. Students have the possibility to study one
or two semesters in partner’s universities abroad, which
cooperates with their intercultural competence and competitive
power improvement.
Key learning outcomes 1. Common skills
• Critical analysis and empiric data assessment
• Analytic interpretation of the information and text
• Information description and analysis
• Knowledge application for solving known and new
problems
• Progress in ability to give a well-founded opinion and
conclusion
• Responsibility taking for continuing educational and
professional self-perfection
• Recognition of moral problems, ethic problems and those
connected with working environment safety
• Presentational and communicative skills
• Mathematical and computer skills
• Communication with other people
• Team working skills
• Solving problems skills
• Self-assessment and work analysis skill
• Planning skill and education process management
2. Special skills
• Analysis and assessment of specific subject ground:
theory, principles and concepts
Organizational and managerial skills regarding tourist
industry
• Developing and offering tourist products
• A handbook of tourist industry events in foreign
language
• Skills for preparing specialists for tourist industry
• Knowing the basic principles, criteria and functional
dependencies, necessary for providing a normal job in different
units
• Analysis and assessment of service systems for offering
food, beverages and accommodation and their putting into
practice and functioning as well
• Taking clients as main activity center and maximum
needs satisfaction
• Analysis of needs and expectations of different types
consumers in tourism and developing adequate strategies for
their satisfaction
• Analysis of the problems essence in service and their
reflection to consumer and service deliverer
• Capability to explain the models and characteristics of
consumer demand in tourism
• Understanding the models of tourists behaviour
• Identifying and adequate attitude to diversity and
difference in tourism industry in connection to concerned parties
such as: tourist services consumers, occupied in hospitality,
accommodation resorts
• Assessment and application of appropriate theories and
concepts from similar management spheres in tourism: operative
management, finance and managerial accounting, human
resources management and organizational behavior, marketing,
information technologies, strategic management
• Analysis and assessment of the business environment and
the influence in tourist industry
• Realization of cultural tourism importance for tourists
and their communities
3. Professional skills
• Skills for working in different tourist companies – tour
agencies, restaurants, information centers, accommodation
resorts
• Successful application of knowledge and effective
dealing with problem situations, typical for hotel industry and in
particular – when servicing guests
• Knowing different specialized tourism kinds
• Skill for involving different tourist resources in
destination tourist product
• Organizational and making package travelling skills
• Organizing and holding special events
• Knowing and using different contracts in tourism
Occupational profiles of
graduates with examples
The successful graduate is ready to realize in companies
operating in the sphere of tour agencies, hospitality, restaurants,
marketing, advertisement, tourist servicing, reservations and
accommodation.
The acquired knowledge in economics, business
communications, hospitality and restaurants, accounting and
finance, tour operations, skill for communication in two or three
foreign languages, allows graduates to start private business in
tourism, being hired in big and medium tourist or similar
companies as:
Manager in tour agency, hospitality or restaurant industry
Marketing manager in tourism
Employee in tourist information center
Contract manager in tour agency
Guide/tour agency representative
Tourism specialist in municipal administration
Agent in Tourism or Sales departments
Agent or assistant in Marketing/Sales, Congress tourism
Access to further studies Yes
Course structure diagram
with credits (60 per full-
time academic year)
№
Code Module / Subject ECTS
1 2 3 12
Year One
First semester
Compulsory modules
MUHT01 Module: Introduction to hospitality 7,50
MUHT011 Introduction to hospitality 3,50
Introductory practice
MUHT012 Practice Hotel 2,00
MUHT013 Practice Restaurant 2,00
MUHT02
Module: Economics and business
environment 7,50
MUHT021 Economics 5,50
MUHT022 Business environment 2,00
MUHT03
Module: Marketing and business
communications 7,50
MUHT031 Principles of hospitality marketing 5,00
MUHT032 Business communications 2,50
MUHT07 Module: Foreign languages I 7,50
MUHT071
1 English for business and tourism 4,00
MUHT071
2
Second foreign language
(German/French/Spanish) 3,50
Total 30,00
Second semester
Compulsory modules
MUHT04 Module: Research and Statistics 7,50
MUHT041 Research and Statistics 4,50
MUHT042 Information technologies 3,00
MUHT05 Module: Accounting and finance 7,50
MUHT051 Introduction to accounting 5,00
MUHT052 Introduction to finance 2,50
MUHT06
Module: Introduction to tourism and
management 7,50
MUHT061 Introduction to tourism 4,00
MUHT062 Management 3,50
MUHT07 Module: Foreign languages I 7,50
MUHT071
1 English for business and tourism 4,00
MUHT071
2
Second foreign language
(German/French/Spanish) 3,50
Total 30,00
Summer Internship I (double module)
MUHT08 Module: Summer internship I 15,00
MUHT081 Summer internship I 15,00
Total 15,00
Year Two
Third semester
Compulsory modules
MUHT09 Module: Foreign Languages II 7,50
MUHT091
1 English for academic writing 4,00
MUHT092
1
Other Language
(German/French/Spanish) 3,50
MUHT10
Module: Human resource
management and organisational 7,50
behaviour
MUHT101 Organisational behaviour 3,50
MUHT102 Human resource management 4,00
MUHT11 Module: Event management 7,50
MUHT111 Event management 2,50
MUHT112 Animation 2,00
MUHT113 Practice F&B /bar and restaurant/ 3,00
MUHT12
Module: Hotel operations
management 7,50
MUHT121 Hotel operations management 2,50
MUHT122 Hotel software 2,00
MUHT123 Practice Hotel 3,00
Total 30,00
Fourth semester
Compulsory modules
MUHT13
Module: Marketing communications
and marketing research 7,50
MUHT131 Marketing communications 4,00
MUHT132 Marketing research 3,50
MUHT14
Module: Tour operations, travel
agents and passenger transport 7,50
MUHT141
Tour operations, travel agents and
passenger transport 5,00
MUHT142 Alternative tourism 2,50
Elective modules
MUHT15 Module: Entrerpreneurship 7,50
MUHT151 Entrerpreneurship 3,50
MUHT152 Project management 2,00
MUHT153
International hotels development and
management 2,00
MUHT15 Module: Business planning 7,50
MUHT151 Business planning 3,50
MUHT152 Project management 2,00
MUHT153
International hotels development and
management 2,00
Compulsory modules
MUHT09 Module: Foreign Languages II 7,50
MUHT091
2 English for academic writing 4,00
MUHT092
2
Other Language
(German/French/Spanish) 3,50
Total 30,00
Summer Internship II (double module)
MUHT16 Module: Summer internship II 15,00
MUHT161 Summer internship II 15,00
Total 15,00
Year Three
Fifth semester
Compulsory modules
MUHT17 Module: Foreign Languages III 7,50
MUHT171 English for academic writing 4,00
MUHT172
Other Language
(German/French/Spanish) 3,50
MUHT18 Tourist resources and guide services 7,50
MUHT181
Organisation and management of tourist
services 3,50
MUHT182 Tourist resources and guide services 4,00
MUHT19 F&B management 7,50
MUHT191 F&B management 5,00
MUHT192 Supply and logistics 2,50
MUHT20 Tourism management 7,50
MUHT201 Tourism management 4,00
MUHT202 Destination marketing 3,50
Total 30,00
Sixth semester
Elective modules
MUHT22 Sustainable tourism 7,50
MUHT221 Sustainable tourism 3,50
MUHT222 Special interest tourism I 2,00
MUHT223 Special interest tourism II 2,00
Compulsory modules
MUHT23 E-commerce 5,00
MUHT231 E-commerce 5,00
MUHT-
DIP Diploma project 10,00
Compulsory modules
MUHT17 Module: Foreign Languages III 7,50
MUHT171
2 English for academic writing 4,00
MUHT172
2
Other Language
(German/French/Spanish) 3,50
Total 30,00
Total 210,00
Examination regulations,
assessment and grading
The key learning outcomes have been assessed during the
module by different methods including: written exams,
assignments, essays, case study, presentations, practical exams,
reports, etc.
The correspondence between education aims and education
methods is an object of constant control by programme directors,
the commission of quality and exams and external assessment
institutions as well.
Graduation requirements All exams from the third years need to be passed.
Mode of study (full-time,
par t-time, e-learning...),
Full-time
Programme director or
equivalent.
Krasen Rusev
Description of the individual course units
Course unit title Alternative tourism
Course unit code MUHT142
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Second year
Semester/trimester when
the course unit is delivered
Fourth semester
Number of ECTS credits
allocated
2.5 ECTS
Name of lecturer(s) Krasen Rusev
Learning outcomes of the
course unit
• Be able to identify the special interest travel motives
• Be able to prepare special interest tours
• Be able to prepare promotional materials (leaflets) for
special interest tours
• Know about the different types of special interest
tourism and their characteristics
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to management and tourism
Recommended optional
programme components
n/a
Course contents • Conceptual framework of studying alternative and
special interest tourism
• Alternative tourism and sustainable development
• Cultural tourism
• Religious tourism
• Heritage tourism
• Eco- and rural tourism
• Sports / golf tourism
• Adventure and extreme tourism
• Wine and beer tourism
• Culinary tourism
• Medical tourism
Recommended or required
reading
Raychevski St. Synagogues and cultural heritage of Jews in
Bulagria. Issued by National museum of Bulgarian book, Sofia,
2009.
Acad. Gaidarski Tsv. Тhracian chronicles, issued by Foundation
the town, Sofia 2010.
Team cultural tourism – the future of Bulgaria, UE – Varna,
2010.
Stamov, S., Nikovska, K. (2011), Specialized kinds tourism, I
and II part, Kota
Robinson, P., S. Heitmann, P. Dieke (eds). (2011). Research
themes for tourism. Wallingford: CAB International;
Croce, E.&Perri, G. (2010), Food and Wine Tourism, CABI
Tourism Texts ISBN-10: 1845936612
Frenzel F., Koens K., Steinbrink, M. (2012), Slum Tourism:
Poverty, Power and Ethics, Contemporary Geographies of
leisure, tourism and mobility, Routledge, ISBN-10: 0415698782
Sharpley, R., Stone, P. (2009), The Darker Side of Travel: The
Theory and Practice of Dark Tourism (Aspects of Tourism),
Channel View Publications, ISBN-10: 1845411145
Stausberg, M. (2010), Religion and Tourism: Crossroads,
Destinations and Encounters, Routledge ISBN-10: 0415549329
Diamond, J. (2009), Around the World in 80 Lays: Adventure in
sex travel, Skyhorse Publishing, ISBN-10: 1602392870
Wright, K. (2008), Christian Travel Planner, Thomas Nelson
ISBN-10: 1401603742
Helms, H. (2007), Top Secret Tourism: Your Travel Guide to
Germ Warfare Laboratories, Clandestine Aircraft Bases and
Other Places in the United States You're Not Supposed to Know
About, Feral House ISBN-10: 1932595236
Dimitrova, М., Hristova, L. (2004), Untraditional tourism,
Avangard Prima
Kostov Е. Religious tourism in Bulgaria: yesterday, today and
tomorrow 2000 Sofia, Issued by “Litse”;
Kostov, Е. Culture tourism, 2001 Sofia University publication
“Stopanstvo”
Douglas, N., N. Douglas, R. Derrett (2002) Special Interest
Tourism. John Wiley and Sons
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Student Centred Learning 35 hours
Total hours 65 hours
Assessment methods and
criteria
Written assignment with PowerPoint presentation 4000-4500
words 50%
Written exam 50%
Language of instruction Bulgarian
Work placements n/a
Course unit title Business Communications
Course unit code MUHT032
Type of course unit Compulsory
(compulsory, optional)
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
First year
Semester/trimester when
the course unit is delivered
First semester
Number of ECTS credits
allocated
2.5 ECTS
Name of lecturer(s) Dimitrina Kamenova
Learning outcomes of the
course unit
• Apply their knowledge for communication in business
environment
• Be able to lead discussions in working environment
• Be able to present their verbal and nonverbal
communication skills
• Be able to listen and deliver working messages
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
n/a
Course contents • Essence and significance of business communications
• Skills of listening and talking
• Effective listening and presenting
• Nonverbal communications
• Strategies for written communications. Correspondence
• Distance conversations
• Organization communications
• Business etiquette
Recommended or required
reading
1.Аleksieva, S. Business Communications, issued by NBU,
2011.
2.Dimitrova, D., Kostov, K, Kamenova, D. Research of
communicative inspirational techniques. IUC- yearbook, t. V, p.
2., 2012.
3.Kamenova, D. The model: „idea–inspiration–impulse” in
teaching Leadership, in Collection Inovations and interactive
techniques in education, S., 2012, p. 116-124.
4.Kamenova, D. Developing of conflict competence by subject
Business Communication in college educational course,– IUC-
yearbook, t. І, 2008, p. 71-76.
5.Klaton, P. Body language of working environment, Sofia,
2009.
6. Petev, Т., D. Sotirova, H. Panayotov. Communications and
ethics in public administration, S., 2001.
7. Kostov ,K., Dimitrova, D., Kamenova ,D. Bulgarian national-
psychological characteristics and modern methods for
motivation, IUC - yearbook, t. V, p. 2., 2012.
8. Penchev, D., Husein, S., Kamenova, D. Developing saction as
an entrepreneurship method for motivation, IUC- yearbook, t. V,
p. 2., 2012.
9. Raykov, Z.Creative communication, issued by Darmon, 2010.
10. Rizova, М. Business communications, issued by Мartilen,
2009.
11. Silberman, М., Hansburg, F. Smart people – successful in
communications. How to influence people and to solve
problems, issued by Health and happiness, 2010.
12. Locker, K., St. Kaczmarek (2010) Business Communication:
Building Critical Skills, McGraw-Hill/Irwin
Planned learning activities
and teaching methods
PBL/CBL 5 hours
Seminars 20 hours
Student Centred Learning 40 hours
Total hours 65 hours
Assessment methods and
criteria
Written Examination 1.5 hours 50%
Presentation of a project 50%
Language of instruction Bulgarian
Work placements n/a
Course unit title Business environment
Course unit code MUHT022
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
First year
Semester/trimester when
the course unit is delivered
First semester
Number of ECTS credits
allocated
2.0 ECTS
Name of lecturer(s) Maya Dafinova
Learning outcomes of the
course unit
• Prepare analysis of the business environment of a
business
• Distinguish the different sources of investment for new
businesses
• Understand the different forms of ownership for
business
• Articulate the advantages and disadvantages of the
different forms of ownership
• Know the European sources of funding for businesses
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
n/a
Course contents • Introduction to Business Environment
• Forms of ownership
• Social responsibility of business
• Government policy and regulation regarding business
• Labor force and unions
• Types of investments, European funds
• Banking and insurance system
• Business associations
Recommended or required
reading
Axwell, Мerk, 2012, A handbook for being stable during crisis.
(Axwell Merk) “Siela“
Irena Slavova, 2011, Business strategies, plans, budget. “Siela“
Тodor Popov; Teodor Sedlarski, 2012, Institutional economics:
apportunities and unused potential, UI st. Kliment Ohridski
Woran Buffet, 2011, Analysis if financial plans. (Mery Buffet,
David Klark) “East-West
Besanko D., (2010), Economics of strategy, John Wiley and
Sons
Campbell McConnell, Stanley Brue, Sean Flynn – 2011,
Economics, Mc Graw Hill
Charles P. Jones – 2009, Investments: Analysis and
Management, Wiley Publishers
Herbert B. Mayo – 2010, Investments: An Introduction, Cengage
Learnoing
Ian Worthington, Chris Britton - 2009 , Business environment,
Pearson
Roger A. Arnold – 2008, Economics, Cengage Learning
William J. Baumol, Alan S. Blinder – 2011, Economics -
Principles and Policy, Cengage Learning,
Zvi Bodie, Alex Kane, Alan J. Marcus – 2011, Investments and
Portfolio Management, McGraw Hill
http://www.imf.org
http://www.wto.org
http://www.oecd.org
http://worldbank.org
http://www.iie.com
http://mkaccdb.eu.int
Planned learning activities
and teaching methods
PBL/CBL 10 hours
Seminars 10 hours
Consultations 5 hours
Student Centred Learning 25 hours
Total hours 50 hours
Assessment methods and
criteria
Coursework 3000 words 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Business Planning
Course unit code MUHT151
Type of course unit
(compulsory, optional)
Optional
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Second year
Semester/trimester when
the course unit is delivered
Fourth semester
Number of ECTS credits
allocated
3.5 ECTS
Name of lecturer(s) Bozhanka Vutsova
Learning outcomes of the
course unit
• Write a business plan
• Defend a business plan
• Know how to start their own business
• Know where to seek funding
• Know the pitfalls of business planning
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and business environment
Marketing and business communications
Management
Human resource management and organisational behaviour
Marketing communications and marketing research
Recommended optional
programme components
n/a
Course contents • Analysis of the external environment
• Analysis of the internal environment
• SWOT analysis and confrontation matrix
• Setting goals and objectives
• Strategies
• Marketing plan
• Financial plan
• Human resource plan
• Operations plan
• Control
Recommended or required
reading
Gee, C. (2008) International hotels development and
management. Educational Institute of American Hotel and
Lodging Association
Economics of strategy : International student version / David
Besanko et al . - 5. ed. . - Hoboken, NJ : John Wiley and Sons,
2010 .
Johnson, Gerry et al., Exploring corporate strategy / Gerry
Johnson, Kevan Scholes, Richard Whittington . - 8. ed. . -
Harlow et al. : FT Prentice Hall, 2008 .
Davidkov, Tsvetan, Values for enrichment: Entrepreneurs in
Bulgaria during the period 1991-2004/ Tsvetan Davidkov . -
Sofia : University Issue St. Kliment Ohridski, 2010 .
Lazarov, Georgi, (2009) Introduction to entrepreneurship or
practice in real business Sofia.
Lindner, Johannes and oth., (2008) Entrepreneurship and
management II / Johannes Lindner and oth . - Sofia: Dionis.
Lindner, Johannes and oth., (2009) Entrepreneurship and
management III / Johannes Lindner and oth . - Sofia: Dionis.
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 10 hours
PBL/CBL 5 hours
Consultations 10 hours
Student Centred Learning 50 hours
Total hours 90 hours
Assessment methods and
criteria
Coursework-business plan with PowerPoint presentation and
defence 4000 words 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Economics
Course unit code MUHT021
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if applicable) First year
Semester/trimester when the
course unit is delivered
First semester
Number of ECTS credits
allocated
5.5 ECTS
Name of lecturer(s) Maria Neycheva
Learning outcomes of the
course unit Graph supply and demand and other curves
Use graphical and math analysis with economic problems
Find market equilibrium
Find consumer equilibrium
Analyze market structures
Find comparative advantage
Calculate GDP
Calculate deflator, CPI
Calculate unemployment rate
Understand macroeconomic analysis
Know the functions of the central bank
Calculate maximum money creation
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
n/a
Course contents Production Possibilities Frontier, opportunity Costs
Supply and Demand
Elasticity of Supply and Demand
Consumer Equilibrium
Utility
Market Structures
Gross Domestic Product
Inflation
Unemployment
Aggregate Demand and Supply
Recommended or required
reading
Axwell, Мerk, 2012, A handbook for being stable during
crisis. (Axwell Merk) “Siela“
Irena Slavova, 2011, Business strategies, plans, budget.
“Siela“
Тodor Popov; Teodor Sedlarski, 2012, Institutional
economics: apportunities and unused potential, UI st. Kliment
Ohridski
Woran Buffet, 2011, Analysis if financial plans. (Mery
Buffet, David Klark) “East-West
Besanko D., (2010), Economics of strategy, John Wiley and
Sons
Campbell McConnell, Stanley Brue, Sean Flynn – 2011,
Economics, Mc Graw Hill
Charles P. Jones – 2009, Investments: Analysis and
Management, Wiley Publishers
Herbert B. Mayo – 2010, Investments: An Introduction,
Cengage Learnoing
Ian Worthington, Chris Britton - 2009 , Business
environment, Pearson
Roger A. Arnold – 2008, Economics, Cengage Learning
William J. Baumol, Alan S. Blinder – 2011, Economics -
Principles and Policy, Cengage Learning,
Zvi Bodie, Alex Kane, Alan J. Marcus – 2011, Investments
and Portfolio Management, McGraw Hill
http://www.imf.org
http://www.wto.org
http://www.oecd.org
http://worldbank.org
http://www.iie.com
http://mkaccdb.eu.int
Planned learning activities
and teaching methods
Lectures 30 hours
Seminars 20 hours
PBL/CBL 15 hours
Student Centred Learning 75 hours
Total hours 140 hours
Assessment methods and
criteria
Examination 2 hours 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Entrepreneurship
Course unit code MUHT151
Type of course unit
(compulsory, optional)
Optional
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Second year
Semester/trimester when
the course unit is delivered
Fourth semester
Number of ECTS credits
allocated
3.5 ECTS
Name of lecturer(s) Bozhanka Vutsova
Learning outcomes of the
course unit
• Write a business plan
• Defend a business plan
• Know how to start their own business
• Know where to seek funding
• Use the Chicago Method to calculate company value
• Know the pitfalls of business creation
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and business environment
Marketing and business communications
Management
Human resource management and organisational behaviour
Marketing communications and marketing research
Recommended optional
programme components
n/a
Course contents • Introduction. What is Entrepreneurship? Brief history.
• Creative Destruction-Joseph Schumpeter revisited. The
role of entrepreneurs in society’s economic development.
• The Entrepreneurial Life.
• Opportunity Recognition and Selection. Methods of
entrepreneurial analysis.
• Entrepreneurial strategies. Traditional and modern.
• Competitive advantage.
• Forms of entrepreneurship: starting a business, obtaining
somebody else’s business, team entrepreneurship,
entrepreneurial corporate management.
• Managing People.
• Social responsibility and entrepreneurial culture.
Entrepreneurial culture in Bulgaria.
• Lifecycle of an enterprise.
• Financing options and analysis. Venture Capital.
• Components of a business plan.
Recommended or required
reading
Aydogan N (2009) Innovation Policies, Business Creation, and
Economic Development (International Studies in
Entrepreneurship) Springer
Barringer, B and Ireland (2008) Entrepreneurship ; successfully
launching new ventures 2nd Edition Pearson International
Edition
Drucker. Peter (2007) Management Challenges in the 21st
Century 2nd Edition Butterworth-Heinemann
Kuratko, Donald F. (2008) Entrepreneurship: Theory, Process
and Practice, 8th edition South Western Educational Publishing
Prahalad, C.K. and Krishnan, M.S. (2008) The New Age of
Innovation: Driving Cocreated Value Through Global Networks
MaGraw-Hill Professional
Tidd, J and Bessant J. (2009) Managing Innovation: Integrating
Technological, Market and Organizational Change 4th Edition
John Wiley & Sons
Trott, P (2008) Innovation Management and New Product
Development 4th edition Prentice Hall
Lazarov, Georgi, Introduction to entrepreneurship or practice
in real business / Georgi Lazarov . - Sofia : Galik, 2009 .
Lindner, Johannes and oth., Entrepreneurship and management
II / Johannes Lindner and oth . - Sofia : Dionis, 2008 .
Lindner, Johannes and oth., Entrepreneurship and management
III / Johannes Lindner . - Sofia : Dionis, 2009 .
Planned learning activities Lectures 15 hours
and teaching methods Seminars 15 hours
Consultations 10 hours
Student Centred Learning 50 hours
Total hours 90 hours
Assessment methods and
criteria
Coursework-business plan with PowerPoint presentation and
defence 4000 words 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Event Management
Course unit code MUHT111
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Second year
Semester/trimester when
the course unit is delivered
Third semester
Number of ECTS credits
allocated
2.5 ECTS
Name of lecturer(s) Krasen Rusev
Learning outcomes of the
course unit
• Produce an outline plan of an event, using sound
financial and marketing strategies
• Within a team, present the event plan to a ‘Board of
Directors’ for consideration
• Within a team, market and plan for the chosen even
• Work within a team to realise and manage an event
• Produce an individual evaluation of the success of the
event and their own role, making valid recommendations for
improvement
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to hospitality
Recommended optional
programme components
n/a
Course contents • Client group and marketing strategies
• Financial Planning and cost controls
• Business Communication and presentation skills
• Problem Solving
• Type of Function and Service Style
• Work Schedules, time management and menu planning
• Facility, skills and equipment analysis
Recommended or required
reading
Anderson J. L. (2010) Event Management Simplified.
Bloomington: AuthorHouse
Raj R, Walters P. and Rashid T. (2009) Events Management: An
Integrated and Practical Approach.London: Sage Publications
Ltd.
Chaturvedi A. (2009) Event Management: A Professional and
Development Approach. New Delhi: Global India Publication
Pvt Ltd.
Jordan L. et al. eds., (2011) Sports Event Management: The
Caribbean Experience.Farnham: Ashgate Publishing Ltd.
Kilkenny S. (2011) The Complete Guide to Successful Event
Planning. 2nd Ed. Ocala: Atlantic Publishing Group, Inc.
Rogers T. (2013) Conferences and Conventions: A Global
Industry, Tailor&Francis, 3th edition
Davidson R. & Rogers T. (2012) Study Guide for Marketing
Destinations and Venues for Conferences, Conventions and
Business Events, Cram 101
Bowdin, G., J. Allen, W. O’Toole, R. Harris, I. McDonnell
(2010) Events Management. 3nd ed., Oxford: Butterworth-
Heinemann
Allen, J. (2009), Event Planning, 2th edition, John Wiley &
Sons
Goldblat, D. (2006), Special events, Roy Communication
Nelson R. (2004) Current Issues in Convention and Exhibition
Facility Development.New York: The Haworth Hospitality Press
Dimitrova, M., Hristova , L. (2004), Untraditional tourism,
Avangard Prima
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Student Centred Learning 35 hours
Total hours 65 hours
Assessment methods and
criteria
Presentation of Event 15 minutes 25%
Contribution to the Event 25%
Written Evaluation 25%
Professionalism 25%
Language of instruction Bulgarian
Work placements n/a
Course unit title F&B Management
Course unit code MUHT191
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Third year
Semester/trimester when
the course unit is delivered
Fifth semester
Number of ECTS credits
allocated
5.0 ECTS
Name of lecturer(s) Biser Nikolov
Learning outcomes of the
course unit
1. Assess and propose responses to changes in
government policy / legislation as they affect operational issues
within food and beverage departments both in general and as
they relate to current debates..
2. Assess and evaluate current issues which are
influencing types of food and beverage provision and consumer
demand and managerial responses to them;
3. Assess and evaluate the application of a systems
approach to the management of food and beverage in the
control of resources and their efficient and effective operation
in the achievement of outputs;
4. Analyse and discuss the consumer product relationship
as a process in order to understand and effect its successful
development and adaptation;
5. Evaluate techniques of measuring and appraising the
performance of food and beverage operations and consider and
apply approaches to strategic decision making;
6. Evaluate the role of planning, implementation and
management of food and beverage provision within the
different sectors of the hospitality industry.
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to Hospitality
Recommended optional
programme components
n/a
Course contents • Characteristics of the industry which influence the
manner in which food and beverage operations are managed, e.g.
“the nature of the industry”, casualisation, labour issues,
customer perceptions, quality issues
• The application of systems thinking to the management
of food and beverage within two distinct dimensions. i.e. design,
planning, control and the management of operating systems
within a food and beverage provision. e.g. the importance of the
menu and wine list as a marketing tool and the implications of
the use of this point of sale
• The importance of developing a consumer-product
relationship as dynamic, organic and continuous. e.g. trends and
developments that influence dining out to an increasingly more
aware and discerning customer
• The appraisal of a food and beverage operation to involve
individual consideration of a range of operational variables and
the consideration of the operation as a whole in order to provide
a basis for making strategic management decisions
• The determination of elements that are central to the
management of Human Resources in service
Recommended or required
reading
Ninemeier, J. (2010), Management of Food and Beverage
Operations, Educational Institute of the American Hotel Motel
Associ., 5th edition ISBN-13: 978-0866123440
Foskett, D. et al (2011), Food and Beverage Management,
Goodfellow Publishers, 3th edition
Bernard D., Lockwood, A. (2012), Food and Beverage
Management, BH, 5th edition, ISBN-10: 0080966705
Ninemeier, J. (2010), Management of Food and Beverage
Operations, Educational Institute of the American Hotel Motel
Associ., 5th edition ISBN-13: 978-0866123440
Kotas,R., Jayawardena, C. (2010), Profitable Food and
Management, Hodder&Stoughton
Arduser, L., Brown, D. (2004), The Waiter & Waitress and
Waitstaff Training Handbook: A Complete Guide to the Proper
Steps in Service for Food & Beverage Employees, Atlantic
Publishing Group, ISBN-10: 0910627479
Hickey, P. J., R. F. Cichy (2005) Managing Service in Food and
Beverage Operations. 3rd ed., American Hotel and Lodging
Educational Institute
Тodorov, D. (2010), Restaurants, Мatkom
Ribov (2007), Restaurants and hospitality, Тrakia М
Planned learning activities
and teaching methods
Lectures 30 hours
Seminars 30 hours
Consultations 30 hours
Student centred learning 100 hours
Total 190 hours
Assessment methods and
criteria
Written examination
Organizing a party
Language of instruction Bulgarian
Work placements Restaurant
Course unit title Hotel Operations Management
Course unit code MUHT121
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Second year
Semester/trimester when
the course unit is delivered
Third semester
Number of ECTS credits
allocated
2.5 ECTS
Name of lecturer(s) Miroslava Dimitrova
Learning outcomes of the
course unit
• Identify characteristics of various sectors of the hotel
industry
• Discuss current issues affecting hoteliers
• Identify the hierarchy of food and beverage operations
• Discuss banqueting operations, with examples of
planning for functions
• Identify legal liabilities and guest and property safety
issues
• Develop a plan for a purchase of a hotel including
selecting a property or plot, financing and start up
• Identify the characteristics of franchise agreements
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to hospitality
Introduction to management and tourism
Recommended optional
programme components
n/a
Course contents • The Hotel Industry
• Hotel departments
• Front office operations
• Housekeeping operations
• Food and Beverage operations
• Safety and Property Security
• Facility engineering and maintenance
• The general manager
• Purchasing a Hotel
Recommended or required
reading
Kostov Е. (1997), Economics and hospitality management,
Dionis 2. Ribov М. (2003), Hospitality and restaurants, Trakia 3.
Hadzhinikolov Hr. (1996), Restaurant and hotels, Economy, 4.
Stamov S., Aleksieva Y. (1998), Hospitality: Technologies,
organization, management, Kota. 5. Baker, S., J. Huyton, P.
Bradly (2003) Principles of front office operations. London:
Thomson Ball, S., P. Jones, D. Kirk, A. Lockwood (2003)
Hospitality operations. A systems approach. London: Continuum
6. Hayes, David, Ninemeier Jack, Hotel Operations
Management, BH 2003 7. Hayes, D.K. & Ninemeier, J. D.
(2005) Hotel Operations Management. Pearson Prentice Hall 8.
Kappa, M., A. Nitsche, P. Schappert (1997) Managing
housekeeping operations. 2nd ed. Educational Institute of the
American Hotel and Motel Association
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Student Centred Learning 35 hours
Total hours 65 hours
Assessment methods and
criteria
Written exam 100%
Language of instruction Bulgarian
Work placements Hotel
Course unit title Hotel software
Course unit code MUHT122
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Second year
Semester/trimester when
the course unit is delivered
Third semester
Number of ECTS credits
allocated
2.0 ECTS
Name of lecturer(s) Mirosvala Dimitrova
Learning outcomes of the
course unit
• Be able to input different types of rooms in the system
• Determine room rates
• Be able to check-in and check-out guests
• Generate financial statements from the system
• Prepare payment documents
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to hospitality
Recommended optional
programme components
n/a
Course contents • Introduction to the system and its modules
• Creating various types of rooms
• Creating different types of rates
• Reservations - individual and group
• Check-in
• Check-out
• Payment documents
• Accounting issues
• Interaction between different departments
• Additional services
Recommended or required
reading
Bardi, J. (2010) Hotel Front Office Management, Willey
Abbott, P., Lewry, S. (2012), Front Office, BH
O’Fallon, M., Rutherford, D. (2010), Hotel Management and
Operations, Wiley
Kotler, P., Bowen, J., Makens, J. (2009), Marketing for
Hospitality and Tourism (5th Edition), Prentice Hall ISBN-10:
0135045592\
Jones, T. (2008), Professional Management of Housekeeping
Operations, Wiley
Hayes, D., Ninemeier J. (2008), Human Resources Management
in the Hospitality Industry, Wiley
Ninemeier, J., Hayes, D. (2009), Procurement of Hospitality
Resources, Prentice Hall
Ninemeier, J. (2011), Outlines&Highlights for Discovering
Hospitality and Tourism: Worlds Greatest Industry, Cram 101
Hayes, D., Ninemeier J. (2007), Hotel Operations Management,
Prentice Hall
Ivanov, S., Zhechev, V. (2011), Marketing in hospitality,
Zangador, ISBN: 9789549278613
Stamov, S, K, Nikovska, /2009/, Organization and hotel
functioning, Matkom, Sofia,
Stamov, S., Y.Aleksieva, /2005/, Hospitality-technology,
organization, management, Plovdiv,
Todoriev, V, /2008/, Hotel operations, Matkom, Sofia
Ribov М., (2003), Hotels and restaurants, Тrakia
Planned learning activities
and teaching methods
Seminars 15 hours
Student Centred Learning 35 hours
Total hours 50 hours
Assessment methods and
criteria
Practical exam 1 hour 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Human Resource Management
Course unit code MUHT102
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Second year
Semester/trimester when
the course unit is delivered
Third semester
Number of ECTS credits
allocated
4.0 ECTS
Name of lecturer(s) Dimitrina Kamenova
Learning outcomes of the
course unit
• Acquire basic knowledge, models and approaches for
human resource management
• Be able to apply technical skills connected with
selection, recruitment, analysis and evaluation of human
resources
• Have participated in a management games and have
skills for proper behaviour within an organisation
• Know about the different factors affecting the
management of human resources in the company
• Be able to prepare a strategy and a programme for
motivation of human resources
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and Business environment
Introduction to management and tourism
Recommended optional
programme components
n/a
Course contents • Introduction in human resource management theory
• Strategic human resource management
• Human resource management and the labour market
• Human resource planning
• Recruitment and selection
• Managing equality and diversity
• Learning and development
• Management development
• The employee relationship and employee rights at work
• Establishing the terms and conditions of employment
• Reward and performance management
• Employee participation and involvement
• International HRM
Recommended or required
reading
1. Vunova-Narleva, K. (2009), -Human resources
management.
2. Koev, Y., Vunova, K. (2008) - Human resources
management in citizens’ society structure.
3. Nikolova, V., (2008) – Human resources management in
citizens’ society structure.
4. Vasileva, M., Маneva, I., Kamenova, D. (2012) Talents
management as a entrepreneurship strategy, IUC year-book, t. V,
p. 2.
5. Vladimirova, K. (2009) Human resources’ strategic
management.
6. Danailovа, I. (2009) Professional orientation and human
resources effectiveness, issued by Personal Consult.
7. Doraliiski, А. Strategic Management, 2008.
8. Ivanova, S., Kamenova, D. Entrepreneurship methods in
managerial function for human resources’ survival, IUC year-
book t. V, p. 2
9. Kamenova D. (June, 2008). Organisational skills for
consolidation of managerial capacity of citizens’ society
structure. Operative programme „Administrative capacity”.
10. Kostov ,K., Dimitrova, D., Kamenova ,D. Bulgarian
national specialty and actual methods for motivation, IUC year-
book, t. V, p. 2., 2012.
11. Peycheva, M. (2010) HRM, issued by International
management consult.
12. Penchev, D., Husein, S., Kamenova, D. (2012)
Developing sanction in role of entrepreneur method for
motivation, IUC year-book, t. V, p. 2.
13. Popov, G. (2010) Human capital in 21st c., issued by
Personal Consult.
14. Stefanov, N., Keremedchiev, N. (2009) HRM.
Theoretical and practical methods, issued by Personal Consult.
15. Stoycheva, B. Milcheva (2008), Е. issued by Informa
Intelekt.
16. Coleman Patterson Management Briefs Management and
Leadership Theory Made Simple - 2010
17. Susan Quinn, From Reactive to Proactive: High Impact
Strategic HR - 2011
18. Zorlu Senyucel Managing the Human Resource in the
21st century, 2011
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 25 hours
PBL/CBL 5 hours
Consultations 5 hours
Student Centred Learning 50 hours
Total hours 100 hours
Assessment methods and
criteria
Written Examination 2 hours 50%
Participation in management game 25%
Current assessment 25%
Language of instruction Bulgarian
Work placements n/a
Course unit title Information Technologies
Course unit code MUHT042
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g. First
first, second or third)
Year of study (if
applicable)
First year
Semester/trimester when
the course unit is delivered
Second semester
Number of ECTS credits
allocated
3.0 ECTS
Name of lecturer(s) Ertan Geldiev
Learning outcomes of the
course unit
• Know and apply methods for systematical planning,
usage and evaluation of information
• Work out and present their presentations through
different media
• Define operational systems
• Work with MS Office applications
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
n/a
Course contents • General presentation skills
• Visual means – role, functions and design
• Multimedia in business – role, function and design
• Internet in business – role and functions
• Computer and operational systems
• MS Office applications – Word, Excel, PowerPoint
Recommended or required
reading
Stanev, St. and oth. Introduction to computer information. -
Shumen : University issue. Bishop Konstantin Preslavski, 2007.
Valova, Ir. Data base: Introduction to SQL. - Rouse : Rouse
University Angel Kanchev, 2009.
Varbanov , R and oth . Business information - Svishtov :
Academic issue Tsenov, 2008.
Аtanasova, Т. Information technologies. - Varna : Steno, 2009.
Information technologies : Word, Escel, PowerPoint. - Rouse
:Rouse University Angel Kanchev, 2009.
Еmilova, P. and oth. Information technologies. - Svishtov :
Academic issue Tsenov, 2010.
Romanski, R. and oth. Information technologies in business.. -
Sofia : Scientists union in Bulgaria, 2009.
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 20 hours
Student Centred Learning 40 hours
Total hours 75 hours
Assessment methods and
criteria
Written Examination 1.5 hours 50%
Course project 1500 words 50%
Language of instruction Bulgarian
Work placements n/a
Course unit title International hotels development and management
Course unit code MUHT153
Type of course unit
(compulsory, optional)
Optional
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Second year
Semester/trimester when
the course unit is delivered
Fourth semester
Number of ECTS credits
allocated
2.0 ECTS
Name of lecturer(s) Maya Ivanova
Learning outcomes of the
course unit
• Know the phases in developing new hotel in an
international environment
• Identify the ways for expanding or joining a hotel chain
• Know about cultural differences and human resource
management in a multicultural environment
• Be able to manage hotel operations in a multicultural
environment
• Be able to market the hotel in an international
environment
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and business environment
Introduction to management and tourism
Hotel operations management
Marketing and business communications
Recommended optional
programme components
n/a
Course contents • Introduction to international hotel development and
management – hotel chains and globalisation
• Political aspects of international tourism
• Financing international investment projects in hotel
industry
• Hotel chains
• Developing a project for a new hotel abroad
• International contracts – management contracts,
franchising, marketing consortia, joint ventures
• International human resource management
• International hotel operations management
• International hotel standards and classifications
• International hotel marketing management
Recommended or required
reading
Gee, C. (2008) International hotels development and
management. Educational Institute of American Hotel and
Lodging Association
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Student Centred Learning 30 hours
Total hours 60 hours
Assessment methods and
criteria
Written assignments with PowerPoint presentations 2 written
group assignments 1500-2000 words each 50% (25% each
written assignment)
Written examination 2 hours 50%
Language of instruction Bulgarian
Work placements n/a
Course unit title Introduction to Accounting
Course unit code MUHT051
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
First year
Semester/trimester when
the course unit is delivered
Second semester
Number of ECTS credits
allocated
5.0 ECTS
Name of lecturer(s) Bozhanka Vutsova
Learning outcomes of the
course unit
• Know and apply methods for double-entry accounting
rule
• Work out main financial statements – Balance Sheet,
Income Statement, Cash Flow Statement
• Work out bookkeeping in accounting
• Work out financial result for a given accounting period
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and Business Environment
Recommended optional
programme components
n/a
Course contents • Introducing the world of accounting
• Accounting in context /accounting as the basis for
business decisions/
• Balance sheet
• Income statement
• Cash flow statement
• Using accounts
• The bookkeeping base of accounting
Recommended or required
reading
Nikolova, N (2007) Corporate finance. Siela; 9. Nenkov, D.
(2008) Finance management – hort course. UNWE
Arnold, G. (2007) Essentials of Corporate Financial
Management. London: Financial Times Prentice Hall
Brearley, R., Myers, S. and Marcus, A. (2007) Fundamentals of
Corporate Finance. New York: McGraw Hill
Bozhkov, Vasil, (2010) Managerial accounting : Course book
for professional and economic high / Vasil Bozhkov, Georgi
Iliev, Slavka Petrova . - 7. Sofia : Goreks Pres .
Durin, Stoyan and oth., Managerial accounting school aids /
Stoyan Durin, Daniela Durina . - Sofia : ForKom, 2007 .
Dushanov, Ivan, Common theory in accounting / Ivan
Dushanov . - 4. - Sofia : Romina, 2008 .
Dimitrova, Christina, Economics and business environment.
Financial characteristics : Module Book 4 / Christina Dimitrova .
- Dobrich : Asociation for helping eco and rural tourism, 2008 .
Maslarov, Svetoslav, International finance / Svetoslav Maslarov
. - Sofia : NBU, 2010 .
Мihailov, Dimitar, Financial tools / Dimitar Mihailov . - Sofia :
New Star, 2010 .
Stoimenov, Мilcho, International finance / Milcho Stoimenov .
– 2nd edition. . - Sofia : Advertisement Agency Eyes, 2008 .
Genov G., Todorov G. and oth. (2009) Introduction to
accounting, University issue – UE Varna
Genov G., Todorov G. and oth. (2009)Accounting theory,
University issue – UE - Varna
Genov G., Todorov G and oth. (2008) Collection of sums in
introduction to accounting, University issue – UE - Varna
Yoveva, I., Ivanov, St. „Introduction to accounting and finance -
IUC, 2008
Kasarova, V., Tsonchev, R., Dimitrova, R. „Financial solutions:
research and practice”, NBU, 2009
Liudmila Burdin and oth., 2011, financial accounting,
Petrov, G. and oth. „Corporate Finance”, Тrakia-M, 2007
Тodor Popov; Тeodor Sedlarski, 2012, Institutional economics:
opportunities and unused potential , UI St Kliment Ohridski
Woren Buffet, 2011, Financial account analysis. (Mery Buffet,
David Clark) “East-West
Andrew Chisholm – 2009, An Introduction to International
Capital Markets: Products, Strategies ..., Wiley Publishers
Besanko D., (2010), Economics of strategy, John Wiley and
Sons
Campbell McConnell, Stanley Brue, Sean Flynn – 2011,
Economics, Mc Graw Hill
Charles P. Jones – 2009, Investments: Analysis and
Management, Wiley Publishers
Eugene F. Brigham, Michael C. Ehrhardt - 2010 – Financial
management, Cengage learning
Fabozzi and Modigliani (2008), Capital Markets, Institutions and
Instruments, Prentice Hall
Herbert B. Mayo – 2010, Investments: An Introduction, Cengage
Learning
Robert T. Slee Private Capital Markets: Valuation,
Capitalization, and Transfer of Private .Wiley Publishers
Jae K. Shim, Joel G. Siegel – 2008, Financial management,
Barrons
Roger A. Arnold – 2008, Economics, Cengage Learning
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 5 hours
Student Centred Learning 65 hours
Total hours 125 hours
Assessment methods and
criteria
Written Examination 2 hours 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Introduction to Finance
Course unit code MUHT052
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
First year
Semester/trimester when
the course unit is delivered
Second semester
Number of ECTS credits
allocated
2.5 ECTS
Name of lecturer(s)
Learning outcomes of the
course unit
• Know and apply methods for evaluating time value of
money
• Manage financially small enterprise by using available
resources in an optimal way
• Define the return on investments in long-term assets
• Define the risk within financial investments
• Be able to apply capital budgeting techniques
• Be able to make basic financial analysis of a company
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and Business Environment
Recommended optional
programme components
n/a
Course contents • Introduction to finance
• The financial system
• Time value of money
• Capital budgeting
• Financial analysis
• Loan amortization
• Long-term financing
• Short-term financing
• Leasing
Recommended or required
reading
Nikolova, N (2007) Corporate finance. Siela; 9. Nenkov, D.
(2008) Finance management – hort course. UNWE
Arnold, G. (2007) Essentials of Corporate Financial
Management. London: Financial Times Prentice Hall
Brearley, R., Myers, S. and Marcus, A. (2007) Fundamentals of
Corporate Finance. New York: McGraw Hill
Bozhkov, Vasil, (2010) Managerial accounting : Course book
for professional and economic high / Vasil Bozhkov, Georgi
Iliev, Slavka Petrova . - 7. Sofia : Goreks Pres .
Durin, Stoyan and oth., Managerial accounting school aids /
Stoyan Durin, Daniela Durina . - Sofia : ForKom, 2007 .
Dushanov, Ivan, Common theory in accounting / Ivan
Dushanov . - 4. - Sofia : Romina, 2008 .
Dimitrova, Christina, Economics and business environment.
Financial characteristics : Module Book 4 / Christina Dimitrova .
- Dobrich : Asociation for helping eco and rural tourism, 2008 .
Maslarov, Svetoslav, International finance / Svetoslav Maslarov
. - Sofia : NBU, 2010 .
Мihailov, Dimitar, Financial tools / Dimitar Mihailov . - Sofia :
New Star, 2010 .
Stoimenov, Мilcho, International finance / Milcho Stoimenov .
– 2nd edition. . - Sofia : Advertisement Agency Eyes, 2008 .
Genov G., Todorov G. and oth. (2009) Introduction to
accounting, University issue – UE Varna
Genov G., Todorov G. and oth. (2009)Accounting theory,
University issue – UE - Varna
Genov G., Todorov G and oth. (2008) Collection of sums in
introduction to accounting, University issue – UE - Varna
Yoveva, I., Ivanov, St. „Introduction to accounting and finance -
IUC, 2008
Kasarova, V., Tsonchev, R., Dimitrova, R. „Financial solutions:
research and practice”, NBU, 2009
Liudmila Burdin and oth., 2011, financial accounting,
Petrov, G. and oth. „Corporate Finance”, Тrakia-M, 2007
Тodor Popov; Тeodor Sedlarski, 2012, Institutional economics:
opportunities and unused potential , UI St Kliment Ohridski
Woren Buffet, 2011, Financial account analysis. (Mery Buffet,
David Clark) “East-West
Andrew Chisholm – 2009, An Introduction to International
Capital Markets: Products, Strategies ..., Wiley Publishers
Besanko D., (2010), Economics of strategy, John Wiley and
Sons
Campbell McConnell, Stanley Brue, Sean Flynn – 2011,
Economics, Mc Graw Hill
Charles P. Jones – 2009, Investments: Analysis and
Management, Wiley Publishers
Eugene F. Brigham, Michael C. Ehrhardt - 2010 – Financial
management, Cengage learning
Fabozzi and Modigliani (2008), Capital Markets, Institutions and
Instruments, Prentice Hall
Herbert B. Mayo – 2010, Investments: An Introduction, Cengage
Learning
Robert T. Slee Private Capital Markets: Valuation,
Capitalization, and Transfer of Private .Wiley Publishers
Jae K. Shim, Joel G. Siegel – 2008, Financial management,
Barrons
Roger A. Arnold – 2008, Economics, Cengage Learning
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Student Centred Learning 35 hours
Total hours 65 hours
Assessment methods and
criteria
Written Examination 2 hours 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Introduction to Tourism
Course unit code MUHT061
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if First year
applicable)
Semester/trimester when
the course unit is delivered
Second semester
Number of ECTS credits
allocated
4.0 ECTS
Name of lecturer(s) Miroslava Dimitrova
Learning outcomes of the
course unit
• Know the basic terminology in tourism and hospitality
• Be able to critically analyse tourism demand and supply
• Be able to identify traveller’s motives
• Be able to critically analyse tourism’s economic, social
and environmental impacts
• Learn the basics of hotel management, restaurant
management, tour operations and passenger transport
• Know about the tourist resources and their relation to
tourism development
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
n/a
Course contents • The tourism system
• Tourism demand
• Tourism supply
• Tourist resources
• Economic impacts of tourism
• Non-economic impacts of tourism
• Tourism policy
• Tourist destinations
• Introduction to hotel industry
• Introduction to restaurant industry
• Introduction to tour operations and travel agents
• Introduction to passenger transport
• Sustainable tourism
Recommended or required
reading
Apostolov, N. (2003) Tourist resources. University of economics
publication– Varna;
Vodenska, М. (2001) Economic, social and natural influences in
tourism. Sofia: University publication “St. Kliment Ohridski”;
Ribov М.. (2007), Hotels and restaurants, Тrakia М.
Тonchev, Ts., Бachvarov М., Mileva S. (2007) Introduction to
tourism, Tiliya Books,
Chen, J. S. (ed.) (2006) Advances in hospitality and leisure
series. Oxford: Elsevier;
Lazzaretti, L., C. S. Petrillo (eds.) (2006) Tourism local systems
and networking. Amsterdam: Elsevier;
Lennon, J., H. Smith, N. Cockerell, J. Trew (2006)
Benchmarking national tourism organisations and agencies:
Understanding best performance. Oxford: Elsevier;
Page, S. J. (2003) Tourism management. Managing for change.
Oxford: Butterworth-Heinemann;
Pender, L., R. Sharpley (eds.) (2006) The management of
tourism. Sage Publications;
Plog, S. C. (2004) Leisure travel: A marketing handbook.
Harlow: Prentice Hall;
Sigala, M. D. Leslie (eds.) (2005) International cultural tourism:
management, implications and cases. Oxford: Butterworth-
Heinemann;
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 25 hours
PBL/CBL 10 hours
Student Centred Learning 50 hours
Total hours 100 hours
Assessment methods and
criteria
Written assignments with PowerPoint presentations 10 written
assignments 500-750 words each 40% (4% each written
assignment)
Written test during the module 1 hour 25%
Written examination 2 hours 35%
Language of instruction Bulgarian
Work placements n/a
Course unit title Management
Course unit code MUHT062
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
First year
Semester/trimester when
the course unit is delivered
Second semester
Number of ECTS credits
allocated
3.5 ECTS
Name of lecturer(s) Dimitrina Kamenova
Learning outcomes of the
course unit
• Set priority managerial goals
• Prepare analysis for the environment
• Formulate business strategies and mechanisms for their
fulfillment
• Be able to prepare an organizational structure of a
company
• Know about different management functions
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
n/a
Course contents • Business organization elements
• Organizational structure
• Managerial process in business organizations
• Development of managerial thought
• Making decisions within business organizations – models
and methods
• Essence of managerial functions
• Planning
• Organizing
• Directing
• Controlling
• Organization culture
Recommended or required
reading
1. Tony Greener, Understanding Organisations –Part I –
2010
2. Ian Pownall Effective Management Decision Making An
Introduction - 2012
3. Mullins, L. J. Management and Organisational
behaviour. Financial Times, current edition
4. Mullins, L. J. Hospitality Management and
Organisational behaviour. Pearson, current edition
5. Robbins, S., D. DeCenzo. Fundamentals of management.
Prentice Hall, current edition
6. Tony Greener, Understanding Organisations –Part II –
2010
7. Tony Greener, Understanding Organisations –Part I –
2010
8. Susan Quinn Management Basics- 2010
9. Svein Arne Jessen Project Leadership – Step by Step:
Part I A Handbook on How to Master Small-and Medium-Sized
Projects- 2010
Planned learning activities
and teaching methods
Lectures 20 hours
Seminars 20 hours
Student Centred Learning 50 hours
Total hours 90 hours
Assessment methods and
criteria
Written Examination 2 hours 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Practice: Hotel
Course unit code MUHT012
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
First year
Semester/trimester when
the course unit is delivered
First semester
Number of ECTS credits
allocated
2.0 ECTS
Name of lecturer(s) Zornitsa Rasheva
Learning outcomes of the
course unit
• Use standard business communication to plan and
organize visits to various sectors of the hotel and catering
industry
• Understand the importance of health and safety and of
appropriate behaviour as an ambassador of the College
• Evaluate the success and relevancy of these visits
• Discuss and compare various sectors of the hotel and
catering industry
• Learn how to work in the reservation and front office
departments of the hotel
• Learn how to work in a housekeeping department of a
hotel
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to hospitality
Recommended optional
programme components
n/a
Course contents • Nature of the industry
• Hotel reservations
• Check-in / check-out
• Visit planning strategies
• Formal/informal methods of business communication
• Evaluation techniques
• Expected behaviour and conduct
• Health and Safety issues
Recommended or required
reading
Bardi, J. (2010) Hotel Front Office Management, Willey
Abbott, P., Lewry, S. (2012), Front Office, BH
O’Fallon, M., Rutherford, D. (2010), Hotel Management and
Operations, Wiley
Jones, T. (2008), Professional Management of Housekeeping
Operations, Wiley
Hayes, D., Ninemeier J. (2008), Human Resources Management
in the Hospitality Industry, Wiley
Ninemeier, J., Hayes, D. (2009), Procurement of Hospitality
Resources, Prentice Hall
Ninemeier, J. (2011), Outlines&Highlights for Discovering
Hospitality and Tourism: Worlds Greatest Industry, Cram 101
Hayes, D., Ninemeier J. (2007), Hotel Operations Management,
Prentice Hall
Ivanov, S., Zhechev, V. (2011), Marketing in hospitality,
Zangador, ISBN: 9789549278613
Stamov, S, К, Nikovska, /2009/, Organization and hotel
functioning , Мatkom, Sofia,
Stamov, S., Y. Аleksieva, /2005/, Hospitality-technologies,
organization, management, Plovdiv,
Todoriev, V, /2008/, Hotel Operations, Matkom, Sofia
Ribov М., (2003), Hotels and restaurants, Тrakia
Planned learning activities
and teaching methods
Practice 25 hours
Student Centred Learning 25 hours
Total hours 50 hours
Assessment methods and
criteria
Plan/organise a visit 50%
Coursework Assignment 50%
Language of instruction Bulgarian
Work placements Hotel
Course unit title Principles of marketing
Course unit code MUHT031
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
First year
Semester/trimester when
the course unit is delivered
First semester
Number of ECTS credits
allocated
5.0 ECTS
Name of lecturer(s) Elena Zheynova
Learning outcomes of the
course unit
• Be able to analyse the marketing environment of a
company
• Be able to analyse the strengths and weaknesses of a
company
• Know about the way consumers think and make
decisions
• Be able to identify profitable market segments
• Be able to develop successful consumer products
• Know about the different pricing approaches
• Be able to identify potential distribution channels for
specific products
• Be able to develop a marketing plan for a small
company
• Know about the available options to promote the
product
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
n/a
Course contents • Introduction to marketing
• Role of marketing in strategic planning
• The marketing environment of the company
• Consumer behaviour
• Business buyer behaviour
• Marketing information system
• Marketing research
• Market segmentation, targeting and positioning
• Product
• Pricing the product
• Distributing the product
• Integrated marketing communications
• Marketing plan
• Relationship marketing
Recommended or required
reading
1. Ivanov, St., V. Zhechev(2011) Marketing in hospitality,
Varna: Zangador. 2. Kotler, P., J. Bowen, J. Makens (2010)
Marketing for Hospitality & Tourism. Harlow: Prentice Hall; 3.
Bowie, D., F. Buttle (2003) Hospitality marketing. Oxford:
Butterworth-Heinemann; 4. Morgan, N., A. Pritchard (2003)
Advertising in tourism and leisure. Oxford: Butterworth-
Heinemann; 5. Horner, S., J. Swarbrooke (2005) Leisure
marketing: a global perspective. Oxford: Butterworth-
Heinemann; 6. Middleton, V. T. C., J. Clarke (2005) Marketing
in travel and tourism. Oxford: Butterworth-Heinemann 7.George
Belch and Michael Belch (2011) Advertising and Promotion: An
Integrated Marketing Communications Perspective, McGraw-
Hill/Irwin
8.Terence A. Shimp (2008) Advertising Promotion and Other
Aspects of Integrated Marketing Communications, Cengage
Learning 9.Courtland L. Bovee and John V. Thill (2009)
Business Communication Essentials (4th Edition), Pearson
10.Micael Dahlen, Fredrik Lange and Terry Smith (2009)
Marketing Communications: A Brand Narrative Approach, John
Wiley & Sons 11. Kotler, P.,G. Armstrong (2009) Principles of
Marketing (13th Edition), Pearson 12. Kotler, P., K. Keller
(2011) Marketing Management(14thEdition),PrenticeHall 13.
Blagoev, В. (2003) Мarketing. Sofia: International University
Planned learning activities
and teaching methods
Lectures 20 hours
Seminars 25 hours
PBL/CBL 10 hours
Consultations 5 hours
Student Centred Learning 65 hours
Total hours 125 hours
Assessment methods and
criteria
Coursework with PowerPoint presentation 2500 words 40%
Written test during the module 1 hour 25%
Written examination 2 hours 35%
Language of instruction Bulgarian
Work placements n/a
Course unit title Project management
Course unit code MUHT152
Type of course unit
(compulsory, optional)
Optional
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Second year
Semester/trimester when
the course unit is delivered
Fourth semester
Number of ECTS credits
allocated
2.0 ECTS
Name of lecturer(s) Bozhanka Vutsova
Learning outcomes of the
course unit
• Selection of business project
• Evaluation of the new product or service
• Analysis of the business environment
• Analysis of the available resources
• Analysis of the institutions
• Creating a project plan. Operational project plans.
• Managing the project
• Closing the project
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and business environment
Marketing and business communications
Management
Recommended optional n/a
programme components
Course contents • Define the characteristics of a project
• Roles and responsibilities of project team members
• Statement of work
• Work breakdown structure
• Task-flow network
• Gantt charts
Recommended or required
reading
Gee, C. (2008) International hotels development and
management. Educational Institute of American Hotel and
Lodging Association
Economics of strategy : International student version / David
Besanko et al . - 5. ed. . - Hoboken, NJ : John Wiley and Sons,
2010 .
Johnson, Gerry et al., Exploring corporate strategy / Gerry
Johnson, Kevan Scholes, Richard Whittington . - 8. ed. . -
Harlow et al. : FT Prentice Hall, 2008 .
Davidkov, Tsvetan, Values for enrichment: Entrepreneurs in
Bulgaria during the period 1991-2004/ Tsvetan Davidkov . -
Sofia : University Issue St. Kliment Ohridski, 2010 .
Lazarov, Georgi, (2009) Introduction to entrepreneurship or
practice in real business Sofia.
Lindner, Johannes and oth., (2008) Entrepreneurship and
management II / Johannes Lindner and oth . - Sofia: Dionis.
Lindner, Johannes and oth., (2009) Entrepreneurship and
management III / Johannes Lindner and oth . - Sofia: Dionis.
Planned learning activities
and teaching methods
Seminars 20 hours
Consultations 5 hours
Student Centred Learning 25 hours
Total hours 50 hours
Assessment methods and
criteria
Coursework (preparation of a project for EU programmes) 2000
words 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Research and Statistics
Course unit code MUHT041
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
First year
Semester/trimester when
the course unit is delivered
Second semester
Number of ECTS credits
allocated
4.5 ECTS
Name of lecturer(s) Emil Penchev
Learning outcomes of the
course unit
• Apply different methods for collection, organizing and
analysis of information.
• Use the methods for hypotheses testing, types of
statistical relations
• Use the methods for statistical interpretations
• Use software products as Microsoft Excel and SPSS
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
n/a
Course contents • Research process and methods for information collection
• Types of research methods
• Statistical variation, normal distribution
• Statistical relations
• Hypotheses testing
• Introduction to Microsoft Excel
• Introduction to SPSS
Recommended or required
reading
Petrov, V. and oth. Economic statistics: [Student Book]. - V.
Тarnovo : Аbagar, 2010.
Petrov, V. and oth. A statistics handbook - III. issued by. -
Svishtov : Academic issue Tsenov, 2009.
Radilov, D. and oth. Statistics - Varna: Science and economics
UE, 2010.
Staykov, R. and oth. Statistics: Theory and sum. - Varnа: VFU
Chernorizec Hrabar, 2010.
Nikolov, Georgi Nikolov . Statistics : A sum handbook. - Sofia :
University for по insurance and finance, 2010.
Lambova, M. and oth. Statistics - Varnа : Steno, 2008.
Nikolova, N. Statistics : Common theory .- 2. issued by. - Sofia:
Tempo, 2008.
Gatev, K. and oth. Statistics : Statictics methods in emperical
research. - Sofia : Paradigma, 2008.
Tsvetkov, St. Statistics research analysis of the system. - Sofia :
University issue. Economy, 2011.
Hadzhiev, V. and oth. Statistics and econometric software. -
Varna : Science and economics, 2009.
Staykov, R. and oth. Statistics methods in economy and
management. - Varna : VFU. Chernorizets Hrabar, 2008.
Karashtranova, El. Interactive education in possibilities and
statistics. Blagoevgrad : University issue. Neofit Rilski, 2010.
Petrov, V. and oth. Introduction to statistics: - 4. issued by - V.
Тarnovo : Аbagar, 2009.
Huck, S. (2011), Reading Statistics and Research (6th Edition)
Dowdy, Sh., Weardon, St., Chilko, D. (2005) Statistics for
Research
Planned learning activities
and teaching methods
Lectures 20 hours
Seminars 15 hours
PBL/CBL 15 hours
Student Centred Learning 65 hours
Total hours 115 hours
Assessment methods and
criteria
Written Examination 2 hours 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Strategic Management
Course unit code MUHT231
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Third year
Semester/trimester when
the course unit is delivered
Sixth semester
Number of ECTS credits
allocated
5.0 ECTS
Name of lecturer(s) Radka Ivanova
Learning outcomes of the
course unit
• Describe the strategy process, and provide a critical
evaluation of different approaches to strategy
• Critically evaluate the business models of various
organizations and discuss the appropriateness of their
approaches to strategy
• Distinguish between external and internal analysis, and
how they are used in the strategy process
• Evaluate a range of strategies at the business, corporate
and global level
• Critically evaluate the main factors and requirements
for the successful implementation of new strategies, innovation
and change
• Select and apply appropriate strategic management
tools and techniques to analysis business problems and issues
and be able to evaluate the implications from such an
application
Mode of delivery (face-to- Face-to-face
face, distance learning)
Prerequisites and co-
requisites
None
Recommended optional
programme components
n/a
Course contents • The strategy process and strategy creation
• Visions, missions and business models
• Strategic thinking and environmental influences: industry
analysis
• Resource-led strategy
• Competitive advantage and its sustainability
• Business level strategy: differentiation or cost leadership
• Corporate level strategy: integration or diversification
• Corporate performance, governance and business ethics
• Managing change: power and politics and leadership
• Managing change: culture
Recommended or required
reading
Quinn, R. E., S. R. Faerman, M. P. Thompson, M. R. McGrath,
L. S. St. Clair (2007) Becoming a master manager. A competing
values approach. 4th ed., Hoboken, New Jersey: John Wiley and
Sons;
Semerdzhiev, Tsv. Strategy: environment, resources,
characteristics, planning. Sofia, Klasika i stil, 2007 г.
Johnson, G., K. Scholes, R. Whittington Exploring corporate
strategy. 7th ed., Harlow: FT-Prentice
Hall, Jim Rowe Studying Strategy, 2008
Neil Ritson, Strategic management, 2009
Planned learning activities
and teaching methods
Lectures 15 hours
Consultations 15 hours
Seminars 15 hours
PBL/CBL 15 hours
Student Centred Learning 65 hours
Total 125 hours
Assessment methods and
criteria
Written exam – 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Tour operations, travel agents and passenger transport
Course unit code MUHT141
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if Second year
applicable)
Semester/trimester when
the course unit is delivered
Fourth semester
Number of ECTS credits
allocated
5.0 ECTS
Name of lecturer(s) Maya Ivanova
Learning outcomes of the
course unit
• Be able to prepare different types of package tours
• Be able to effectively sell package tours and other
travel products
• Be able to effectively negotiate as hotel managers with
tour operators
• Gain knowledge about different types of transport –
road, air, water and rail
• Be bale to prepare travel brochures
• Be able to work with hotel reservation systems
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Economics and business environment
Introduction to management and tourism
Marketing and business communications
Recommended optional
programme components
n/a
Course contents • Basic concepts in travel agencies operations
• Characteristics of specific services and products offered
by travel agencies
• Characteristics of tour operators
• Package tours
• Travel agents
• Legal aspects and documentation in the outgoing travel
agency
• Advertising materials – brochures, leaflets, posters,
catalogues
• Online hotel reservation systems
• Characteristics of passenger transport
• Passenger rail transport
• Passenger road transport
• Passenger air transport
• Passenger water transport
• Incoming travel agencies
• Tour operator representatives
• Tour guiding
• Legal aspects and documentation in the incoming travel
agency
• Handing with complaints
• Managing tourist flows
Recommended or required
reading
Neshkov, М. (2007) Tour agencies and transport in tourism. UE
publication– Varna; 2. Neshkov, М. (2000) Tour operations. UE
publication– Varna; 3. IATA/UFTAA (2006) International travel
and tourism training programme. Foundation course. Montreal &
Geneva: IATA/UFTAA; 4. Lumsdon, L. M. Stephen Page (eds.)
(2003) Tourism and transport. Issues and agenda for the new
millennium. Oxford: Pergamon; 5. Syratt, G. (2003) Manual of
travel agency practice. London: Longman, 3rd ed.; 6. Yale, P.
(1995) The business of tour operations. London: Longman
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Consultations 15 hours
PBL/CBL 5 hours
Student Centred Learning 65 hours
Total hours 125 hours
Assessment methods and
criteria
Written examination 2 hours 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title E-commerce
Course unit code MUHT231
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Third year
Semester/trimester when
the course unit is delivered
Sixth semester
Number of ECTS credits
allocated
5 ECTS
Name of lecturer(s) Dimitar Dimitrakiev
Learning outcomes of the
course unit
• Identify different e-business models
• Be able to select the proper e-business model for their
company
• Have developed an e-marketing strategy for a company
• Know how to use different reservation systems
• Identify the role of Internet on hotel’s marketing and
management
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Management
Marketing and business communications
Marketing communications and marketing research
Recommended optional
programme components
n/a
Course contents • Introduction to e-commerce
• Evolution of e-business
• Consumer behaviour and Internet
• Internet technologies
• E-marketing and e-branding
• Internet as a communication channel
• Internet and the corporate strategies
• Internet-based business models
• Customer relationship management and the Internet
Recommended or required
reading
Required Reading/Learning Materials
• Chaffey, D., R. Mayer, K. Johnston, F. Ellis-Chadwick
(2003) Internet marketing: Strategy, implementation and
practice. Financial Times/ Prentice Hall
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 35 hours
Student Centred Learning 50 hours
Total hours 100 hours
Assessment methods and
criteria
Written assignment with PowerPoint presentation 3000 words
100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Supply and Logistics
Course unit code MUHT192
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Third year
Semester/trimester when
the course unit is delivered
Fifth semester
Number of ECTS credits
allocated
2.5 ECTS
Name of lecturer(s) Biser Nikolov
Learning outcomes of the
course unit
• Evaluate the scope of retail logistics and supply chain
management including an evaluation of the importance of
globalisation to industry planning.
• Develop an analytical framework for logistics decision-
making processes including the argument for outsourcing
• Understand the role of ICT technology in relation to
Supply Chain management.
• Evaluate the impact of quick response (QR) and
Efficient Consumer Response (ECR) approaches to inventory
management including ethical and environmental issues
including CSR
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
None
Recommended optional
programme components
n/a
Course contents • E-commerce operations, differences in organisations
• The supply chain and competitive strategy
• Supply chain technology.
• Measuring supply chain costs and performance
• Supply chain concepts: Just-In-Time, Lean Response etc.
• Strategies for managing the supply chain
• Ethical issues / social responsibility of businesses (CSR)
• Global logistics
• Fundamental approaches to managing inventory
• Ordering approached EOQ
• Quick response (QR) and Efficient Consumer Response
(ECR)
• Environmental concerns
• Ethical dimensions of Logistics
• Warehousing and Distribution strategy issues
Recommended or required
reading
Required:
GaHorna. J L & Walters D W (1996) Managing the Supply
Chain: A strategic approach Palgrave
Lysons, K & Gillingham, M (2003) Purchasing and Supply
Chain Management, London, Prentice Hall
Recommended:
Christopher, M. (2004) Logistics and Supply Chain
Management: London, Financial Times Pitman Publishing.
Hugos, Michael (2003) Essentials of Supply Chain Management
London, Wiley and Sons
Poirier, Charles and Bauer, Michael (2000) E-Supply Chain:
Using the Internet to revolutionize your business. Berrett-
Koehler Publishers inc.
Journals
Logistics and Transport Focus: Journal of the Institute of
Logistics and Transport, Corby
UK Retail Report
Retail Weekly
Journal of Retailing
Planned learning activities
and teaching methods
Lectures 15 hours
Seminars 15 hours
Independent Study 40 hours
Total hours 90 hours
Assessment methods and
criteria
Coursework 3000 words 100%
Language of instruction English
Work placements n/a
Course unit title Summer internship I
Course unit code MUHT081
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
First year
Semester/trimester when
the course unit is delivered
Second semester
Number of ECTS credits
allocated
15.0 ECTS
Name of lecturer(s) Zornitsa Rasheva
Learning outcomes of the
course unit
• Have had a traineeship for at least 10 weeks
• Have improved their practical skills
• Be more motivated to study
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Completed all courses from the first year
Recommended optional
programme components
n/a
Course contents • The region where the company is located
• History and location of the company
• Description and categorization of the working place
• Organizational structure of the company, the means of
communication and the company functions in practice
• Standards of performance
• Description of the department where the trainee worked
and the duties he/she performed - analysis and control of the
working process
• The way in which the student was able to put theory in to
practice
• Establishing gaps in the theoretical education
• Personal impressions and recommendation
Recommended or required
reading
-
Planned learning activities
and teaching methods
Consultations 30 hours
Student centred learning 370 hours
Total hours 400 hours
Assessment methods and
criteria
Coursework 3000 words 50% written part
50 % defence
Language of instruction Bulgarian
Work placements Restaurant/Hotel
Course unit title Summer internship II
Course unit code MUHT161
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Second year
Semester/trimester when
the course unit is delivered
Fourth semester
Number of ECTS credits
allocated
15.0 ECTS
Name of lecturer(s) Zornitsa Rasheva
Learning outcomes of the
course unit
• Have had a traineeship for at least 10 weeks
• Have improved their practical skills
• Be more motivated to study
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Completed all courses from the first and second year
Recommended optional
programme components
n/a
Course contents • Analysis of the macro environment
• Analysis of the hospitality industry
• History, location and mission of the company
• Analysis of the company’s microenvironment
• Internal environment of the company
• SWOT analysis
• Departments where the trainee worked and the duties
he/she performed
• The way in which the student was able to put theory into
practice
• Establishing gaps in the theoretical education;
• Recommendation
Recommended or required
reading
-
Planned learning activities
and teaching methods
Consultations 30 hours
Student centred learning 370 hours
Total hours 400 hours
Assessment methods and
criteria
Coursework 3000 words 50% written part
50 % defence
Language of instruction Bulgarians
Work placements Hotel/Restaurant
Course unit title Sustainable tourism
Course unit code MUHT221
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Third year
Semester/trimester when
the course unit is delivered
Sixth semester
Number of ECTS credits
allocated
3.5 ECTS
Name of lecturer(s) Stanislav Ivanov, Miroslava Dimitrova
Learning outcomes of the
course unit
• Learn the basic issues of sustainability
• Be able to assess the tourism practices applied by
tourism companies from a sustainability perspective
• Be able to develop a sustainable management
programme for tourism enterprises
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to tourism
Recommended optional
programme components
n/a
Course contents Sustainability and sustainable development – Agenda 21
Sustainable tourism
Mass vs Alternative tourism
Sustainable tourism practices
Sustainability certification
Sustainable tourism management
Recommended or required
reading
Agenda 21. Available online at:
http://www.un.org/esa/dsd/agenda21/res_agenda21_00.shtml
Cavagnaro, E., F. Bosker (eds) (2007) Services and
sustainability. Leeuwarden: CHN University
Report of the World Commission on Environment and
Development: Our Common Future (Brundtland Report) (1987).
Available online at: http://www.un-documents.net/wced-ocf.htm
Swarbrooke, J. (1999) Sustainable tourism development.
Wallingford: CABI Publishing
Weaver, D. (2006) Sustainable tourism. Oxford: Butterworth-
Heinemann
Planned learning activities
and teaching methods
Lectures and seminars 30 hours
Student centred learning 60 hours
Total hours 90 hours
Assessment methods and
criteria
Exam 2 hours 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Special interest tourism 1 and 2
Course unit code MUHT222 and MUHT223
Type of course unit
(compulsory, optional)
Optional
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Third year
Semester/trimester when
the course unit is delivered
Sixth semester
Number of ECTS credits
allocated
2 ECTS
Name of lecturer(s) Stanislav Ivanov, Miroslava Dimitrova, Rumen Nikolov, Krasen
Rusev
Learning outcomes of the
course unit
Learn about the various issues related to the specific special
interest tourism
Identify the stakeholders
Be able to prepare products related to the specific type of
special interest tourism
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to tourism
Recommended optional
programme components
n/a
Course contents Students select 2 of the following types of tourism:
Eco and rural tourism
Golf tourism
Cultural tourism
Business tourism
Adventure tourism
For each type of tourism the subject includes the following
topics:
Tourist resources
Tourism demand
Tourism supply
Tourist products
Stakeholders
Tourism impacts
Sustainability issues
Recommended or required
reading
Academic articles from Annals of Tourism Research, Tourism
Management, European Journal of Tourism Research, Journal of
Travel Research, etc.
Planned learning activities
and teaching methods
Lectures and seminars 20 hours
Student centred learning 30 hours
Total hours 50 hours
Assessment methods and
criteria
Assignment 3000 words 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Destination marketing
Course unit code MUHT202
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Third year
Semester/trimester when
the course unit is delivered
Fifth semester
Number of ECTS credits
allocated
3.5 ECTS
Name of lecturer(s) Hristo Yanev
Learning outcomes of the
course unit
At the end of the module the students should be able to:
1. Examine and analyse the key elements within
destination marketing mix
2. Assess the impact of policy and planning initiatives on
the competitiveness of a destination.
3. Evaluate emerging policy and planning paradigms and
their relationship to new tourism trends.
4. Develop strategic plans for successful destination
marketing
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to tourism
Recommended optional
programme components
n/a
Course contents • Key definitions on destination, types of destination,
destination marketing, destination competitiveness
• Marketing mix of destination, destination’s six As
(attractions, amenities, activities, accessibility, ancillary services,
available packages)
• Destination life cycle, destination branding and
repositioning
• Trans-border destination management model
• DMOs (Destination Marketing Organizations) and their
role in promoting tourism destination
• Theoretical models of analyzing and assessing
destinations competitiveness and their practical implications
• Destination competitive indices: qualitative and
quantitative approaches
Recommended or required
reading
Required Reading/Learning Materials
• Cooper, C., S. Wanhill, J. Fletcher, D. Gilbert, A. Fyall
(2005) Tourism: principles and practice. Harlow: Prentice Hall,
3rd ed.
• Hall, D. (2008) Tourism planning: policies, processes
and relationships. Pearson Education Limited. Harlow.
• Ritchie, J.R.B; Crouch, G. (2003) The Competitive
Destination: a sustainable tourism perspective, Wallingford:
CABI
• Jeffries, D. (2001) Governments and tourism. Oxford:
Butterworth-Heinemann
• Kolb, B (2006), Tourism marketing for cities and towns,
Elsevier Butterworth Heinemann Publishing.
Recommended Reading/Learning Materials
• Buhalis, D. & Costa, C. (eds) (2006) Tourism
Management Dynamics. Elsevier Butterworth Heinemann.
London
• Davidson R.and Rogers T., (2006) Marketing
Destinations and Venues for Conferences, Conventions and
Business Events, Elsevier Butterworth Heinemann,
• Edgell, D. et al (2008) Tourism policy and planning:
yesterday, today and tomorrow. Butterworth-Heinemann.
London.
• Palmer, A., Bejou, D., 1995, Tourism Destination
Marketing Alliances, Annals of Tourism Research
• Pender, L., R. Sharpley (eds.) (2006) The management of
tourism. Sage Publications
• Plog, S. C. (2004) Leisure travel: A marketing handbook.
Harlow: Prentice Hall
• Wang, Y., Pizam, A. (2011), Destination Marketing and
Management: Theories and Applications, CABI
• Weaver, D. (2005) Sustainable tourism. Oxford:
Butterworth-Heinemann
Academic articles from Annals of Tourism Research, Tourism
Management, European Journal of Tourism Research, Journal of
Travel Research, etc.
Planned learning activities
and teaching methods
Lectures and seminars 30 hours
Student centred learning 60 hours
Total hours 90 hours
Assessment methods and
criteria
Assignment 3000 words 100%
Language of instruction Bulgarian
Work placements n/a
Course unit title Tourism Management
Course unit code MUHT201
Type of course unit
(compulsory, optional)
Compulsory
Level of course unit (e.g.
first, second or third)
First
Year of study (if
applicable)
Third year
Semester/trimester when
the course unit is delivered
Fifth semester
Number of ECTS credits
allocated
4 ECTS
Name of lecturer(s) Stanislav Ivanov, Miroslava Ivanova, Maya Ivanova
Learning outcomes of the
course unit
At the end of the module the students should be able to:
1. Identify tourism development planning issues,
including legal aspects of destination management
2. Discuss the impact of international and regional forces
on destination’s policies and plans
3. Analyse the key stakeholders in destination planning
process
4. Analyse the role of NGO in local, regional and national
tourism management
Mode of delivery (face-to-
face, distance learning)
Face-to-face
Prerequisites and co-
requisites
Introduction to tourism
Recommended optional
programme components
n/a
Course contents Role of the government in tourism planning and management;
local, regional and national tourism authorities
Stakeholders in tourism management and planning process
Legislative issues in tourism planning
NGOs in tourism management
Conflicts between stakeholders in tourism – sources and
solutions
Recommended or required
reading
Required Reading/Learning Materials
• Cooper, C., S. Wanhill, J. Fletcher, D. Gilbert, A. Fyall
(2005) Tourism: principles and practice. Harlow: Prentice Hall,
3rd ed.
• Hall, D. (2008) Tourism planning: policies, processes
and relationships. Pearson Education Limited. Harlow.
• Ritchie, J.R.B; Crouch, G. (2003) The Competitive
Destination: a sustainable tourism perspective, Wallingford:
CABI
• Jeffries, D. (2001) Governments and tourism. Oxford:
Butterworth-Heinemann
• Kolb, B (2006), Tourism marketing for cities and towns,
Elsevier Butterworth Heinemann Publishing.
Recommended Reading/Learning Materials
• Buhalis, D. & Costa, C. (eds) (2006) Tourism
Management Dynamics. Elsevier Butterworth Heinemann.
London
• Davidson R.and Rogers T., (2006) Marketing
Destinations and Venues for Conferences, Conventions and
Business Events, Elsevier Butterworth Heinemann,
• Edgell, D. et al (2008) Tourism policy and planning:
yesterday, today and tomorrow. Butterworth-Heinemann.
London.
• Palmer, A., Bejou, D., 1995, Tourism Destination
Marketing Alliances, Annals of Tourism Research
• Pender, L., R. Sharpley (eds.) (2006) The management of
tourism. Sage Publications
• Plog, S. C. (2004) Leisure travel: A marketing handbook.
Harlow: Prentice Hall
• Wang, Y., Pizam, A. (2011), Destination Marketing and
Management: Theories and Applications, CABI
• Weaver, D. (2005) Sustainable tourism. Oxford:
Butterworth-Heinemann
Academic articles from Annals of Tourism Research, Tourism
Management, European Journal of Tourism Research, Journal of
Travel Research, etc.
Planned learning activities
and teaching methods
Lectures and seminars 45 hours
Student centred learning 55 hours
Total hours 100 hours
Assessment methods and
criteria
Exam 2 hours 100%
Language of instruction Bulgarian
Work placements n/a
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