marketing
Post on 12-May-2015
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Marketing Mix for Live Nation
Ticketing Networkby Jessica Corren Northey
1
Ticketing
2
Target Market
3
Demographics
4
Lifestyles of Fans
5
The Ticket Wars
6
Ticket Deals
7
Concert club member
8
Opera Box Packages
9
Personal Seat License
10
Additional Benefits
11
Prices
12
Indirect competition
13
Competition’s Prices
14
Target Market
15
Placement
16
Distribution Strategy
17
Pricing Tactics
18
Promotion
19
Alternative Promotion
20
Advertisement
21
Unique Selling Proposition
22
Media Mix
23
Media Mix
24
Competitive Advantage
25
References
• www.livenationpremiumseats.com/programs• vipnation.com• www.livenationpremiumseats.com• www.kis-kiosk.com/pr-ticketmaster.html• www.ticketmaster.com/ticketdeals?
ac_link=CMP_tdls_"&c=TMSM_US__ticketsunder25_multi__"_image_11162011
• www.ticketnews.com/news/Money-woes-cause-ticket-futures-marketplace-yoonew-to-shut-down2104129
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