marketing 101 - back to basic

Hell-o.

Marketing 101

Content

WHO AM I?

Check-IN

Getting into marketing

Is that it?

Let’s go to the real world

ART

That’s the marketers job!

How we actually doing all that stuff?

Marketing in a nutshell

AWARE

APPEAL

ASK

ACT

ADVOCATE

Customer Path

Customer Path

Customer unconciouslymaking list about brand

they curious about.

First impression is thekey

to unfocused costumer

Customer is in activestage

They constantly askand search

about brand throughtheir community and the

brand itself.

This stage is theImportant factor ofpurchase decision

The highest engagementbetween customer &

BrandThis is where value

delivery kicks in.How we deal with

complain is the mostimportant interaction

The phase wherecustomer’s give

advocacy/suggestion

to others about yourbrand

Customer Path

Customer unconciouslymaking list about brand

they curious about.

First impression is thekey

to unfocused costumer

Customer is in activestage

They constantly askand search

about brand throughtheir community and the

brand itself.

This stage is theImportant factor ofpurchase decision

The highest engagementbetween customer &

BrandThis is where value

delivery kicks in.How we deal with

complain is the mostimportant interaction

The phase wherecustomer’s give

advocacy/suggestion

to others about yourbrand

Let’s take a look ofCASE STUDY

They createCUSTOMER PATH

They createPLANNING TOOL

InsightFlying means time away from home or workQuite a few travellers want to arrive just intime

SolutionLufthansa supports those travellers with a search/planning tool that is based on the actual time of the appointment allowing for precise planning

They createINFO PRINTABLE

InsightIn order to have the important trip information in one place, travellers often keep a hand-written note with them

SolutionLufthansa aids with a convenient printable overview of the important trip related data giving security

Find out more

http://www.slideshare.net/chrisdudeberlin/the-experience-is-the-message-creating-unique-airline-brand-experiences

Case study

What can we learn from this story?

The world is agile

ˈ ʒ ɪ

How to survive in this agile world?

ADAPT FAST!

Agile marketing

Agile marketing VALUES

Agile marketing CASES

Agile marketing CASES

Agile marketing CASES

Agile marketing CASES

Agile marketing CASES

MORE EXAMPLES?

How to be agile?

How to be agile?

How to be agile?

Are you ready to be agile?