market survey mobile phone network service providers in india
Post on 05-Apr-2015
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2
SAMPLE SIZE & DESIGN
• A sample of 100 people was taken on the basis of convenience.
RESEARCH PERIOD
• Research work carried only for 1 week.
RESEARCH INSTRUMENT
• This work is carried out through self-administered questionnaires.
• The questions included were open ended, dichotomous and offered multiple choices.
3
DATA COLLECTION
•The data has been collected directly from the respondents with the help of structured questionnaires.
•Questionnaire was also posted in various websites, forum sites, social networking sites etc. Some respondents were contacted through emails.
DATA ANALYSIS
•The data is analysed using SPSS 18 and MS Excel 2010.
•The technique that we have used are bar graphs, pie charts etc.
4
5
6
92%
7%
1%
17-25 Years
25-35 Years
35-55 Years
>55 Years
7
70%
30%
Male
Female
8
5 17 49 19 10 0
10
20
30
40
50
60
10th Plus Two Graduation PostGratuation
PhD
Pe
rce
nta
ge
9
26%
61%
11%
2%
<5000
5000-10000
10000-20000
>20000
10
88%
12%
PrePaid
PostPaid
11
13%
69%
18%
CDMA
2G
3G
12
0
5
10
15
20
25
30
35
16
30 32 26
20
2 7 6
1
11
FRE
QU
EN
CY
13
05
101520253035404550
LifeTime Students Pack Monthly plan Pay perSecond
47
28
5 20
Pe
rce
nta
ge
14
0
5
10
15
20
25
30
35
<1 years 2 years 3 years >4 years
32 28
17 23
Pe
rce
nta
ge
15
31%
8%
61%
Yes, of differentproviders
Yes, of same providers
No
16
0
10
20
30
40
Rs10-50 Rs50-150 Rs150-400 >Rs400
13
34 39
14
Pe
rce
nta
ge
Expenses
MONTHLY EXPENSES
17
18
0% 50% 100%
Talk Time 55 39 3 3
Talk Time
0-30 55
30-60 39
60-120 3
>120 3
SMS59 24 11 6
0-25 25-75 75-150 >150
19
5%
27%
3%
16%
49%
Services
MMS
Internet
Video Call
SIM Services
Nothing
20
72%
22%
6%
Tariff
Pay/Sec
Pay/Minute
Pay/ several minutes
21
84%
14%
2%
0-2 times
2-5 times
5-10 times
22
43
38
18 1 0
Strongly Egree
Agree
Neutral
Disagree
Strongly Disagree
23
18
32 37
8 5
Strongly Egree
Agree
Neutral
Disagree
Strongly Disagree
24
53
30
11 6
Strongly Egree
Agree
Neutral
Disagree
Strongly Disagree
25
9 17
36
28
10
Strongly Egree
Agree
Neutral
Disagree
Strongly Disagree
26
23
44
24
7 2
Strongly Egree
Agree
Neutral
Disagree
Strongly Disagree
27
28
80
7
2 1 3 7 Call Rates
SMS Rates
Value Added Services
Internet Charges
Validity
SIM Cost
Roaming Charges
Coverage
29
14
44
1
17
2 2
20 Call Rates
SMS Rates
Value Added Services
Internet Charges
Validity
SIM Cost
Roaming Charges
Coverage
30
5
21
2
9
34
2
7
20 Call Rates
SMS Rates
Value Added Services
Internet Charges
Validity
SIM Cost
Roaming Charges
Coverage
0
5
10
15
20
25
30
35
40
4540
36
10
15
10
44
Fre
qu
en
cy
TV
NewsPaper
Magazine
Internet
Hoardings
Word of Mouth
31
12%
88%
YES
NO
32
0
5
10
15
20
25
30
35
40
20
32
5 4
39
Pe
rce
nta
ge
Family Members
Friends
Relatives
Others
My Decision
33
22
55
21 2
Company Outlet
Nearest Retailer
Road Side Shop
Others
34
18%
30%
10%
5%
15%
2%
20%
Free Unlimitted local calls toone number
Free 3000 SMS/month
Free 2GB/month
Reduced Roaming Charges
Reduced STD charges
Reduced Video Call charges
Reduced Night Callingcharges
Reduced call charges to 5numbers
35
84
16
YES
NO
36
13
39
48
YES
NO
I Can't Say
37
38
DATA ANALYSIS AND INTERPRETATION
39
40
0102030405060708090
100
35 42
37.5
100
23 32
12.5
0 0 6 6
0
42
20
44
0
Pe
rce
nta
ge
LifeTime
Students
monthly plan
pay per second
41
42
0
20
40
60
80
100
AirTel AirCel BSNL DOCOMO
87.5 78
96 90
12.5 22
4 10
Pe
rce
nta
ge
YES
NO
0
10
20
30
40
50
60
70
80
AirTel AirCel BSNL DOCOMO Idea
19 16.67
9 4
15 12.5
33.33
47
27
10
68.5
50 44
69 75
Pe
rce
nta
ge
YES
NO
Can't Say
43
0
10
20
30
40
50
60
<5000 5000-10000 10000-20000 >20000
56
24
36
0
20
31 27
40
8
20
9
40
16
25 28
20 Pe
rce
nta
ge
<1 years
2years
3years
>4years
44
0%
20%
40%
60%
80%
100%
Aircel Airtel BSNL Docomo Idea
52
17 32
43
18
5
20
13 7
46
10 36
37 31
27 24 10 6 5
6 9 17 12 14 3
Tariff Brand Image Network Coverage
Advertisements Customer Service45
0
5
10
15
20
25
30
35
40
45
50
Aircel Airtel BSNL Docomo Idea
44
20
13
50
15
25
40
16 15
20
13 17
28
12
30
18
23
43
23
35
Pe
rce
nta
ge
<1 year
2 years
3 years
>4 years
46
7
20
46
23
5
63 60
43
54
65
25 20
7
23 25
5 0
4 0
5
0
10
20
30
40
50
60
70
Aircel Airtel BSNL Docomo Idea
P
e
r
c
e
n
t
a
g
e
Company Outlet
Nearest Retailer
Roadside Shop
Others
47
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Aircel AirtelBSNL
Docomo Idea
12.5 35
25 16 25
50 7 45
32
55
12.5
3
10
25
55
20
52
20
My Decision
Relatives
Friends
Family Members
48
0%10%20%30%40%50%60%70%80%90%
100%
24 22 18 20
40 64
54
20
36 12
28
40
2
20
Others
Roadside Shop
Nearest Retailer
Company Outlet
49
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