market research report: used car market in india 2010
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Used Car Market - India
April 2010
2USED CAR MARKET INDIA 2010.PPT
SAMPLE
Executive Summary
Market
Drivers &
Challenges
Competition
�Used car market in India witnessed sales volume of A mn units in 20--; Expected to grow at B%
p.a. till 20--
�Organized sector accounts for merely C % of the entire sales of used cars
�Demand for used cars has increased D % in the last E years
�Market is growing with many original equipment manufacturers foraying into used car segment
� Luxury car manufacturers are also gradually entering the used car market
�With rising demand in the used cars market car manufacturers already into the used car segment
are planning to expand their number of outlets
Drivers
� Entry of original equipment manufacturers
(OEMs) in used car market
� Favourable demographics
� Changing lifestyles and consumer preferences
� Easier availability of loans
� Online portals increasing awareness among
consumers
Challenges
� Launch of less costly cars in new car
segment
� Limited choice
�Used car buyers may have to incur extra
cost
Major Players Foreign Players
• Company 1
• Company 2
• Company 3
• Company X
• Company Y
• Company Z
3USED CAR MARKET INDIA 2010.PPT
•Market Overview
•Drivers & Challenges
•Competition
•Key Developments
4USED CAR MARKET INDIA 2010.PPT
SAMPLE
Used car market is picking up in India with used car sales
almost equal to new car sales
• Growing middle class consumers opting for used cars
has lead to the increase in demand for used cars
• Earlier the used car sector was characterized by the
lack of choice and transparency
• Scenario has changed due to gradual shift from
unorganized to organized sector
• Mini and compact cars account for a-b % of the used
car market
� Top five used cars in 20__ were Brand A,Brand B Brand C
Market-Overview Sale of Used Cars (Volume)
0.0
0.5
1.0
1.5
2.0
2.5
mn
X
2008
Y
2013e
Z%
New Car vs Used Car Sales in IndiaRatio of sales: used cars to new cars
0.0
0.5
1.0
1.5
2.0
i
j
2005-06
kl
2006-07
rs
2007-08
f g
2008-09
New Car
Old Car
mn
n
m
q
pm:n
India
p:q
Rest of the World
New Car
Old Cars
5USED CAR MARKET INDIA 2010.PPT
Drivers & Challenges - Summary
Easy availability of loans
Online portals increasing awareness
among consumes
Changing lifestyles and consumer
preferences
Favorable demographics
Entry of original equipment
manufacturers (OEMs) in used car market
Drivers
Limited Choice
Used car buyers incur extra cost and
hassle of checking various documents
Launch of less costly cars
Challenges
6USED CAR MARKET INDIA 2010.PPT
•Market Overview
•Drivers & Challenges
•Competition
•Key Developments
7USED CAR MARKET INDIA 2010.PPT
SAMPLE
Major Players(1/4)
• Company B launched its used car business in India in May 20--
• It was launched as a pilot project to speculate the response it achieve a record number of sales of over z cars
Expansion Plans
• It is planning to open x more used car outlets throughout the country by end 20-- to have a total of y used car outlets
Company B
• Company C is Company M’s one stop facility for exchange and used car purchase
• It helps exchanging an existing car for a brand new Company C car, or for purchasing a good
quality pre-owned Company C car
• Company C is planning to increase focus on its used-car business, as it expects at least q % of its
total revenues to come from this segment as obtained from 20--
• Its contribution to the Indian operations of Honda was around p % of the total revenues of the
company in 20--
Company C
• Company A was launched in April 20-- in Bangalore, but was discontinued after a few years due
to poor response from the market
• The initiative was first in India, in which Company A India along with Company X would buy,
recondition and sell used cars from different manufacturers
Company A
Company Description
8USED CAR MARKET INDIA 2010.PPT
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The Used Car Market in India 2010 report is part of Research on India’s Automobile Industry
Series.
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