market and marketing
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Markets and Livelihoods ProgramMarkets and Livelihoods Program
Practical Action
Market and Marketing (e v R v i I e v R v iR v Z K iY )
Market (e v R v i )A market is any one of a variety of systems, institutions,
procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services, most markets rely on buyers offer their goods or services (including labor) in exchange for money from buyers. In brief a market is a set of present and future buyers
e v R v i n ‡ ”Q G K w U c ‡Y ¨ i c K „ Z I m ¤ª¢ v e ¨ †µ Z v i † m U e v w e b ¨ v m |
Importance of Market ( e v R v ‡i i c Ö ‡q v R b x q Z v )
Potter
Farmer
Hunter
Fisher-man Potter
Farmer
Hunter
Fisher-man
Potter
Farmer
Hunter
Fisher-man
Business-man
Independent Decentralized transaction Centralized transaction
Marketing ( e v R v iR v Z K iY )
‘Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’ - Kotler 1991
evRviRvZKiY n‡”Q GKwU mvgvwRK I e¨e¯’vcbv cÖwµqv hvi gva¨‡g e¨w³ ev †Mvôx Ab¨‡`i Rb¨ cY¨ ev g~j¨ m„wó I wewbg‡qi gva¨‡g wb‡R‡`i cÖ‡qvRb †gUvq|
Marketing Concept (e v R v iR v Z K iY a v iYv )
Markets
Transactions
Exchange Products
Demands
Wants
Need
Marketing concepts
• Who are our existing / potential customers?• What are their current / future needs?• How can we satisfy these needs?
• Can we offer a product/ service that the customer would value?• Can we communicate with our customers?• Can we deliver a competitive product of service?
• Why should customers buy from us?
Implications of Marketing( evR viR vZKiY -G i Dc j¶ )
THANKS
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