mapping the austrian political twittersphere

Post on 09-May-2015

502 Views

Category:

Technology

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

3.5.12, E-Politics and E-Campaigning, SE 1.5: Mapping the Austrian political Twittersphere (Axel Maireder, Julian Ausserhofer, Axel Kittenberger) #CeDEM12

TRANSCRIPT

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

Mapping the Austrian Political Twittersphere

Axel Maireder, Julian Ausserhofer & Axel Kittenberger

CeDEM, Krems, 3 May, 2012

How politicians, journalists and political strategists (inter-)act on Twitter

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

2

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

2

Changing nature of pol. Communication

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

2

Changing nature of pol. Communication‣ Increased spectrum of possible political activities

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

2

Changing nature of pol. Communication‣ Increased spectrum of possible political activities ‣ „Fifth estate“ Dutton, 2010

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

2

Changing nature of pol. Communication‣ Increased spectrum of possible political activities ‣ „Fifth estate“ Dutton, 2010

‣ Politics for those already engaged denser, wider, more pluralistic and inclusive Davis, 2010

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

3

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

3

Nature of Twitter communication

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

3

Nature of Twitter communication‣ public by default

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

3

Nature of Twitter communication‣ public by default ‣ low-treshold

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

3

Nature of Twitter communication‣ public by default ‣ low-treshold ‣ open for participation

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

4

Research Questions

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

4

Structure of Interaction

Research Questions

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

4

Structure of Interaction ‣btw. journalists, politicians, experts

and activists?

Research Questions

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

4

Structure of Interaction ‣btw. journalists, politicians, experts

and activists?‣btw. political professionals and

„casual“ users?

Research Questions

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

5

Does Twitter contibute to a broadening of participation in public debate?

Research Questions

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

5

Does Twitter contibute to a broadening of participation in public debate?

Research Questions

and to what extend does it merely serve „as yet another arena for already established actors“?)

Larsson & Moe, 2011

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

Reseach Design

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

7

Research Design

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

7

Methodological BackgroundResearch Design

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

7

Methodological Background‣Researching the web with it‘s own means

(Rogers, 2009, 2010)

Research Design

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

7

Methodological Background‣Researching the web with it‘s own means

(Rogers, 2009, 2010)

‣Networked Conversations (#Hashtags)

Research Design

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

7

Methodological Background‣Researching the web with it‘s own means

(Rogers, 2009, 2010)

‣Networked Conversations (#Hashtags)‣Network visualization and analysis

based on @replies(Bruns, 2011; Hightfield et al., 2011)

Research Design

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

7

Methodological Background‣Researching the web with it‘s own means

(Rogers, 2009, 2010)

‣Networked Conversations (#Hashtags)‣Network visualization and analysis

based on @replies(Bruns, 2011; Hightfield et al., 2011)

➡User-centered approach

Research Design

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

8

#1 User identificationResearch Design

ÖVP

SPÖ

Spindelegger

Faymann

SPÖ

#sg11

Bucher

GlawischnigFPÖ

Scheuch

Sommergespräche

Strache

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

8

#1 User identificationResearch Design

ÖVP

SPÖ

Spindelegger

Faymann

SPÖ

#sg11

Bucher

GlawischnigFPÖ

Scheuch

Sommergespräche

Strache

374 users

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

9

#2 User classificationResearch Design

ÖVP

SPÖ

Spindelegger

Faymann

SPÖ

#sg11

Bucher

GlawischnigFPÖ

Scheuch

Sommergespräche

Strache

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

9

#2 User classificationResearch Design

ÖVP

SPÖ

Spindelegger

Faymann

SPÖ

#sg11

Bucher

GlawischnigFPÖ

Scheuch

Sommergespräche

Strache

ProfessionPol. AffiliationSex

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

10

69 politcians

83 journalists

28 experts & activists

194 citizens / non-professionals

N=374

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

11

28 no individuals

10 not clear68 female

268 male

N=374

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

12

31 Green Party

17 Social Democrats

7 People‘s Party (conservative)

2 Freedom Party (right wing)

6 Alliance for the Future

(right wing)

6 other

N=69

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

13

Research Design

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

13

Research Design

#3 Data gathering

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

13

Research Design

#3 Data gathering‣All Tweets of 374 users

and all Tweets mentioning them

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

13

Research Design

#3 Data gathering‣All Tweets of 374 users

and all Tweets mentioning them‣Oct 8, 2011 - Feb 7, 2012

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

13

Research Design

#3 Data gathering‣All Tweets of 374 users

and all Tweets mentioning them‣Oct 8, 2011 - Feb 7, 2012‣ Four sample weeks

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

14

direct adressing27.601

Simple Tweet without @-mention

27.542

Commented Retweet14.288

Mention within text14.364

Simple retweet13.984

N Tweets = 87.466N Characteristics = 97.779

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

14

direct adressing27.601

Simple Tweet without @-mention

27.542

Commented Retweet14.288

Mention within text14.364

Simple retweet13.984

N Tweets = 87.466N Characteristics = 97.779

high interaction

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

15

Research Design

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

15

Research Design

#4 Tweet classification

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

15

Research Design

#4 Tweet classification‣Four sample weeks: 145.356 Tweets

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

15

Research Design

#4 Tweet classification‣Four sample weeks: 145.356 Tweets‣Manual classification of Tweets as

political / non political

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

15

Research Design

#4 Tweet classification‣Four sample weeks: 145.356 Tweets‣Manual classification of Tweets as

political / non political ‣Classification by political topics

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

16

Research Design

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

16

Research Design

#5 Analysis

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

16

Research Design

#5 Analysis‣Overall @reply-network analysis

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

16

Research Design

#5 Analysis‣Overall @reply-network analysis‣Topical @reply-network analyses

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

16

Research Design

#5 Analysis‣Overall @reply-network analysis‣Topical @reply-network analyses‣Additional analyses: user activity / time,

number of users mentioned, ...

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

Overall Network Analysis

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

18

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

18

politicians(pink)

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

18

politicians(pink)

journalists(green)

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

18

experts & activists(yellow)

politicians(pink)

journalists(green)

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

18

citizens

experts & activists(yellow)

politicians(pink)

journalists(green)

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

18

citizens

experts & activists(yellow)

politicians(pink)

journalists(green)

Other (outside sample)

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

18

citizens

experts & activists(yellow)

politicians(pink)

journalists(green)

Other (outside sample)

network position

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

18

citizens

experts & activists(yellow)

politicians(pink)

journalists(green)

Other (outside sample)

network position node size

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

19

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

19

Political professionals

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

19

Political professionals

Early Adopters

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

19

Political professionals

Early Adopters

Political activism

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

19

Political professionals

Early Adopters

Political activism

Marketing

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

20

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

20

dense networkof professionals

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

21

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

21

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

21

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

21

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

21

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

21

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

21

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

22

„bridges“ btw. different parts of the network

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

22

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

23

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

24

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

24

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

24

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

24

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

24

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

24

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

24

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

25

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

25

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

25

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

25

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

25

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

25

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

25

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

26

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

26

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

26

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

26

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

26

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

27

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

27

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

27

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

27

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

27

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

27

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

27

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

27

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

28

4,8

19,5

4,0

13,8

7,1

17,7 17,4

12,8

9,1

57,2

49,3

43,9

9,5

politicians

journalists

experts and

activists

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

29

High interaction btw. citizens and professionals

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

29

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

30

4,8

19,5

4,0

13,8

7,1

17,7 17,4

12,8

9,1

57,2

49,3

43,9

9,5

politicians

journalists

experts and

activists

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

30

4,8

19,5

4,014,5

13,8

7,1

17,7 17,4

19,2

12,8

9,1

57,2

49,3

43,968,3

3,44,7

2,2

9,5

21,3

citizens politicians

journalists

experts and

activists

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

31

4,8

19,5

4,014,5

13,8

7,1

17,7 17,4

19,2

12,8

9,1

57,2

49,3

43,968,3

3,44,7

2,2

9,5

21,3

politicians

journalists

experts and

activists

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

31

4,8

19,5

4,014,5

13,8

7,1

17,7 17,4

19,2

12,8

9,1

57,2

49,3

43,968,3

3,44,7

2,2

9,5

21,3

users outside sample

citizens politicians

journalists

experts and

activists

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

32

N=4756

in

out

N=7967

politicians

journalists

experts

citizens

other

politicians

53,0

10,44,5

5,1

27,1

44,0

17,4

13,8

7,1

17,8

N=7428

in

out

N=18819

journalists

70,23,57,7

3,0

57,24,8

19,5

4,014,5

15,6

Professional network quite open for participation

from outside

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

32

N=4756

in

out

N=7967

politicians

journalists

experts

citizens

other

politicians

53,0

10,44,5

5,1

27,1

44,0

17,4

13,8

7,1

17,8

N=7428

in

out

N=18819

journalists

70,23,57,7

3,0

57,24,8

19,5

4,014,5

15,6

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

33

@arminwolf

in outN=5581

@corinnamilborn

N=125in out

N=729

@stefan_petzner

N=513in outN=759

@leoszem

N=142in outN=160

@hubertsickinger

N=706in out

N=1071

N=362

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

0

100

200

300

0 100 200 300 400 500 600 700 800 900 1000

34

chat-orientation

F&Q-orientation

Number of @mentions vs.number of users mentioning

People are in contact with a lot of different users

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

0

100

200

300

0 100 200 300 400 500 600 700 800 900 1000

34

chat-orientation

F&Q-orientation

Number of @mentions vs.number of users mentioning

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

35

category ratio 100 mentions from...

politicians 2,02 : 1 50 different users

journalists 2,00 : 1 50 different users

experts, activists 2,15 : 1 47 different users

citizens 3,18 : 1 31 different users

Number of @mentions vs.number of users mentioning

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

Issue Network Analysis

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

37

145.356 Tweets

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

37

18,9% domestic politics

145.356 Tweets

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

38

Woche 1

Woche 2

Woche 3

Woche 4

0 1000 2000 3000 4000 5000 6000

bis 12514

education

occupy Austria, #epizentrum

media scandals SPÖ

corruption

Finance crisis and Austria

Faymann social media

specified weekly

domestic politics other

14. - 20.OktN=5477

2. - 8.NovN=5717

27.12. - 2.1.N=3833

25.-31.JanN=12514

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

39

Financial Crisis in Austria

Specific topics, specific networks

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

39

Financial Crisis in Austria

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

39

Financial Crisis in Austria

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

40

Education

But: Central hubs remain central, whatever the topic is

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

40

Education

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

40

Education

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

40

Education

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

40

Education

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

40

Education

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

40

Education

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

40

Education

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

41

Corruption

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

41

Corruption

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

41

Corruption

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

41

Corruption

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

41

Corruption

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

42

WKR-Ball

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

42

WKR-Ball

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

42

WKR-Ball

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

43

Domestic Politics all

Political issues only: Less interaction btw.

politicians and journalists, more btw. politicans and citizens

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

43

Domestic Politics all

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

43

Domestic Politics all

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

43

Domestic Politics all

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

43

Domestic Politics all

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

Conclusion

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

45

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

45

‣New approaches to study politics on the web

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

45

‣New approaches to study politics on the web‣Dense political Twittersphere

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

45

‣New approaches to study politics on the web‣Dense political Twittersphere‣Clear-cut clusters

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

45

‣New approaches to study politics on the web‣Dense political Twittersphere‣Clear-cut clusters‣ „bridges“, „hubs“

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

46

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

46

‣High involvement of „citizens“

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

46

‣High involvement of „citizens“‣High interaction with users

outside the network

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

46

‣High involvement of „citizens“‣High interaction with users

outside the network‣Sphere is open for participation

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

47

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

47

‣Another arena for already established actors, but not exclusively

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

47

‣Another arena for already established actors, but not exclusively‣Chances for citizens to get in touch with

politicians and journalists are higher than in traditional contexts

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

47

‣Another arena for already established actors, but not exclusively‣Chances for citizens to get in touch with

politicians and journalists are higher than in traditional contexts‣Twitter helps broadening public debate

CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net

Thanks!http://twitterpolitik.netmail@twitterpolitik.net

Social Media Ranking

boomblitzaxkibe

axelmaireder

top related