twittersphere brochure
DESCRIPTION
The pharma twitter study series is Whydot’s research study and syndicated advisory service benchmarking how pharma companies engage via twitter. It is the most extensive study undertaken to date: a benchmark of 15 pharma twitter accounts and their over 50,000 followers! All accounts benchmarked were Global corporate communication accounts, except for AstraZeneca, Boehringer Ingelheim and GSK, where also US accounts were included. Pharma Twittersphere. The study objectives are to analyze who follows pharma twitter accounts: segmenting followers by stakeholder, activity and therapeutic area interest.TRANSCRIPT
Pharma twittersphere is a data base of 53, 171 pharma followers with combined reach of 55.6 mio!
Source: Pharma Twi0ersphere, Sep 2011; whdotpharma analysis 2
US
US
US
Twitter accounts from 15 pharma companies currently included
Source: Pharma Twi0ersphere, Sep 2011; whdotpharma analysis 3
Overview Engagement Matrix
Geography Stakeholders
Pharma twittersphere’s market studies available for sale online
Source: Pharma Twi0ersphere, Sep 2011; whdotpharma analysis 4
Overview
Pharma Twittersphere Overview
Study Descrip@on
In this report, we quan@fy the twi0er opportunity in order to make a more sound case for twi0er versus other tradi@onal media channels. How does the pharma presence on twi0er compare to other industries? To overall twi0er followers? To what degree do followers overlap between pharma companies? What is the reach of followers and what engagement can we expect?
Download Table of Content
Study (pdf only): € 995
Study + exhibits (pdf +ppt): € 1,450
The twitter 101 guide to understanding the potential of twitter for pharma
Source: Pharma Twi0ersphere, Sep 2011; whdotpharma analysis 5
Pharma Twittersphere Geography
Study Descrip@on
This report focuses on the geographical make up of pharma twi0er accounts, as well as how pharma twi0er accounts compare to one another in terms of geography.Where are followers located? How does the geographic make up of followers compare to overall twi0er sta@s@cs or the countries’ popula@on? Amongst pharma accounts? Where does localiza@on of twi0er accounts work?
Download Table of Content
Study (pdf only): € 995
Study + exhibits (pdf +ppt): € 1,450
Geography
Source: Pharma Twi0ersphere, Sep 2011; whdotpharma analysis
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Where are twitter followers from? Which languages tweet most?
Includes geographical benchmarking data for
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* Special benchmarking analysis comparing US with corporate twi0er presence
Pharma Twittersphere Engagement Matrix
Study Descrip@on
Engagement is a rela@onship. You have to invest in it constantly and engage consistently for it to flourish in an atmosphere of mutual trust and respect. This made us wonder: Does it really make a difference whether or not pharma is following back or how frequently companies tweet? Does their engagement on twi0er impact the quality of their followers? And how?
Download Table of Content
Study (pdf only): € 995
Study + exhibits (pdf +ppt): € 1,450
Source: Pharma Twi0ersphere, Sep 2011; whdotpharma analysis* Both US and corporate twi0er account
* US
Engagement Matrix
Which pharma companies were the most engaged in 2011?
Includes benchmarking data for
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Who follows pharma on twitter? Who should you engage with?
Includes top twi0er accounts to follow by stakeholder: Mass media, investor rela@ons, med/science news, journalists, physicians, healthcare centers, hospitals, scien@sts, advocacy
groups, leading oncology, infec@ous disease and diabetes pa@ent advocacy groups, epa@ents, Mommy bloggers & payors
Pharma Twittersphere Stakeholders
Study Descrip@on
In this study, we will see that healthcare professionals and pa@ents now directly follow pharma news and updates on twi0er. Their reach is much less relevant than the fact that twi0er provides a way to directly engage with them. How can stakeholders on twi0er be segmented? Which segments are over or underrepresented? How can pharma engage with them?
Download Table of Content
Study (pdf only): € 1, 650
Study + exhibits (pdf +ppt): € 2, 100
Source: Pharma Twi0ersphere, Sep 2011; whdotpharma analysis
Stakeholders
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Pharma Twittersphere Stakeholders Benchmark - Sign up now!
Source: Pharma Twi0ersphere, Sep 2011; whdotpharma analysis
Benchmark Description
In this study, we benchmark companies participating in our syndication on all Pharma Twittersphere dimensions: by geography, stakeholder and therapeutic/disease category.
Want your twitter account to be included and receive a detailed analysis of your followers? Contact us at [email protected]
For € 5,000, we will profile your followers and benchmark them against the other participating companies.
Who follows you? Who follows your competitors? Already participating:
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Silja ChouquetCEOMobile: +41 78 923 7566e-‐mail: [email protected]
blog: www.whydotpharma.comtwi0er: @whydotpharma
Contact us!
Find more Pharma Twittersphere information on www.whydotpharma.com/twitter-market-studies/