managing your online presence (for postgrads)

Managing Your Online Presence

Sarah Goodier

OpenUCT

?!

? Online Presence ?

What does Online Presence

mean to you?

Your Online Presence

Content

Profiles

Photo sharing

Blog

Journal article(s)

ChatOnline

discussionsCuration

Your Online Presence

Your Online Presence

Your Online Presence Building into a digital (networked) you!

What is your purpose in having/expanding your online presence?

What is your strategy to achieve an appropriate online presence?

Why should you care? 7 out of 10 people who use the internet have

searched for information about other people (Pew study results available at: http://pewinternet.org/)

(From: Google y la reputación en línea del usuario; available at:http://blogs.eset-la.com/laboratorio/2012/08/13/google-reputacion-linea-usuario/)

Advantages Project the image of yourself online that best

represents you (both personal and professional aspects of your life)

Showcase your talents (e.g. writing – blog)

Build up a (academic) network

Be aware of what is online about you

Disadvantages Juggling the personal and professional aspects

of your life online

Personal

Academic Personal

Academic Personal + Academic

?

Disadvantages Juggling the personal and professional aspects

of your life online

No/limited control of what others post about you

Risks of your work being available (online) – potential plagiarism

Potential legal implications of what you post

Visibility

Visibility vs. Control

xx

√

Do you know how you appear online?

?

What is your digital

footprint?

What is your digital

shadow?

The content you create

The content created about

you

Photo by: Sarah Goodier

Know what information (both footprint and shadow) is out there

Take control! Control your footprint Minimise your shadow

What can you do?

Am I making an impact?

Can I be found online?

Consider

• What do you want your digital footprint to look like?

• What kind of online presence do you want?

• What do you have time to manage effectively?

What do I want?What can I realistically

achieve?

1) Plan

Consider how you want to appear online

Think about what you would like a recruiter/potential employer to find out about you

Think about what you could add to your online presence to enhance your online image

2) Monitor

Regular Google searches

On-going Google alerts of your name

Measure your digital footprint

3) Maintain & Update

Keep your profile(s) up to date

Add new qualifications/projects/research interests as they come up

If you are no longer using an online profile, consider closing it/deleting it

Tips Think before you post…

Be aware of your privacy settings!

Even with privacy settings in place, be aware of what you are posting online (it may be reposted/made public)

Tips Separate your personal and professional

online presence (as far as possible)

If you are sharing your research online (e.g. blogging about your research project) – be aware that it is unpublished work

Check with your supervisor if you CAN share your work.

Tips If you want to expand your general online

presence: Flickr:

http://www.flickr.com/photos/qthomasbower/sets/72157620491166291/detail/

Tips If you want to expand your professional online

presence: Academia.edu:

http://uct.academia.edu/LauraCzerniewicz

Tips If you want to expand your professional online

presence: Google Scholar:

Tips

Tips If you want to expand your professional online

presence (increase visibility of your publications): Publish in Open Access Journals:

Improving the availability of your outputs

Is my research making an impact?

Can it be found online?Click here for full text access!

Publish in open access journals

(as of 25 Oct 2012)

Publish in open access journals

http://www.accord.org.za/publications/ajcr

Publish in open access journals

http://globalmedia.journals.ac.za/pub

Publish in open access journals

http://www.sajim.co.za/index.php/SAJIM

Tips If you want to expand your engagement

broadly: Blog:

http://www.mrowe.co.za/blog/

Tips If you want to expand your engagement

broadly: Blog:

http://candidphdtalk.wordpress.com/

Tips If you want to expand your engagement

broadly: Twitter:

Tips If you want to expand your engagement

broadly: Twitter:

http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/02/academic-tweeters-your-suggestions-in-full/

Your Online Presence Building into a digital (networked) you!

What is your purpose in having/expanding your online presence?

What is your strategy to achieve an appropriate online presence?

Contact Sarah:sarah.goodier@uct.ac.za

http://za.linkedin.com/in/sarahgoodier

@SarahGoodier@OpenExpl

Excluding images, screenshots and logos and/or unless otherwise indicated on content

Contact OpenUCT:http://openuct.uct.ac.za

@OpenUCT

Thank you

For more resources, please see the OpenUCT Delicious bookmarks tagged ‘onlinepresence’: http://www.delicious.com/openuct/onlinepresence

All screenshots used purely for illustrative purposes

Some slides used and/or adapted from: Laura Czerniewicz’s presentation ‘Academics' online presence - assessing & shaping visibility 2012’: http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012,

Excluding images, screenshots and logos and/or unless otherwise indicated on content