managing digital transformation

Charlie GunninghamCEO, Business News @chazgunningham

Corporate Transformation& digital teams

I’m a digital guy• School teacher 13 years• eBusiness cofounder 13 years• Business media… 2 years & counting

@chazgunningham

Great things happen slowly

@chazgunningham

@chazgunningham

Businesses need INFO + NEWS

this is what the BNiQ product is all about

@chazgunningham

Revenue Trends 2011 -> 15

• Print ads - 30%• Digital ads + 300%• Event income ~ stable

“in print, online and in person”

@chazgunningham

We’re digitising fast

• AABP dig revenues 12 - 18%• BN dig revenues 36%

“It’s amazing how large digital revenues are in Australia, we’re on 16%” Janette Larkin, Des Moines Register

@chazgunningham

Web Traffic HIGHER post pay wall!

@chazgunningham

DO…

1. Believe your industry is under attack2. Think how you can use digital

1.to lower costs2.new revenue3.understand customers’ needs4.Look at off-shoring less essentials

@chazgunningham

DON’Ts

1. Think markets will be the same2. Ignore/be arrogant3. Think dig. transformation is easy

@chazgunningham

Charlie GunninghamCEO, Business News @chazgunningham

Corporate Transformation& digital teams