malcolm poynton's social presentation at sapientnitro iex 2011

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© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 1

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 2

Donut Marketing

Contemporary Websites Pull Content from Social Media Portals Using their APIs

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 3

Facebook Leads Sharing

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 4

The World of Social Media

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 5

User Timelines

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 6

Social Media Visitor GrowtheCommerce Takes Share from Traditional; Mobile Should Get to There Faster: Social Commerce?

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 7

For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel:http://www.youtube.com/user/SapientNitro

Thank you.

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