malcolm graham - web design: the face of your business - the online business makeover - 12/03/2012
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WEB DESIGN: THE FACE OF YOUR BUSINESS
Malcolm GrahamCEO LimeTree
@malcolmcgraham@limetreeonline
WHY IS IT IMPORTANT?Blah Blah Blah.
WHAT IS WEB DESIGN?1. Requirement gathering2. The brief – competitor analysis3. The wire frame4. Interaction design & Use case design.5. Digital design6. Prototyping7. Alpha testing8. Beta testing9. Soft launch10.Go live
WEB DESIGN THAT WORKS
Some of Our Design Work
Tell People What You Want Them To do:
Like Me on FacebookCall Me
Follow Me on TwitterBookmark MeFill in a form
Etc
If you don’t tell people what to doThey probably won’t do it
Figure out what the call to action isand then make it draw the eye
MEASURING WEB DESIGN
Funnels CPABrandingLongevity of siteBenchmarking vs competitors
MEASURING WEB DESIGN
TWEAKING YOUR WEB DESIGN
CONCLUSIONS• Plan, plan and then re-plan.• Don’t forget the wire frames.• Get plenty of feedback on your design.• Make sure your designer is good at listening as well as designing.• Make sure your site is well tested, with no errors.• If its not ready, then don’t put it online. Nothing can be better than something very unprofessional.• Decide on Key Objectives and make sure the design achieves them.
FOLLOW@limetreeonline
LIKEfacebook.com/limetreeonline
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