phil roebuck - supercharge your business success with linkedin - the online business makeover -...
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Phil Roebuck - Supercharge Your Business Success With LinkedInFrom The Fresh Business Thinking Online Business Makeover - 12/03/2012TRANSCRIPT
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Supercharge your business success
Phil RoebuckCEOWeb Recruit Ltd
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MISSION: “Connect the world’s professionals to make them more productive and successful”
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The professional social network• Founded 2002• Over 150+ million users• Business oriented social networking– Build list of trusted connections– Find jobs, people and opportunities– Answers, groups and applications
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150M+ members
USA: 52%USA: 52%
CAN: 4%CAN: 4%
BRZ:2%BRZ:2%
EU: 25%EU: 25%
IND: 8%IND: 8%
AUS: 2%AUS: 2%
+3M / month, 2 new member / second
Truly Global
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Statistics
• Founded 2002• It took 477 days to reach their 1st million users• The last million took 10 days!• UK is 3rd largest population• 2 billion people searches performed last year• Over 1.2 million groups• 100k users in the UK join LinkedIn every month
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How it works
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Different account types
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Turbocharge your profileso you and Business get found
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You are represented by 3 things• Name• Headline (120 characters)
• Picture
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• List up to three website links
• Examples:– Your blog/website– Product/solutions pages– Twitter or Facebook links• Title of links with keyword for the search engines
Enhance your search engine results
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Your home page News feed
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Update your status
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Update Company status
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Ask for recommendations
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Company/Product recommendations
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Participate in groups
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Inside a group
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Sharing content
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Contacting group members
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Answers• Ask Questions or Answers Questions• Asking – gets people to interact with you• Answering – gets you a reputation and lets others learn from your expertise• Look for interesting people and questions
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List an event
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Why Bother?
• Potential customers, associates, suppliers, employers will judge you by your LinkedIn profile
• Find new contacts to assist business growth• Raise your personal and corporate profile in your
market• Research / Business intelligence purposes • Your ‘network’ will always be important to you.
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Here’s the deal...
• It’s not about being hidden away
Online networking is all about
Visibility!
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Netiquette
• Always personalise every invitation• Avoid ‘back to back’ recommendations• Give to communities• Use introductions with caution• ‘Share’ or ‘Like’ updates on a regular basis• Status update in moderation
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5 TIPS
1. Build a great profile2. Build an effective network3. Join many groups4. Get credible recommendations5. Get involved
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A Professional Network “put to work”
Email; [email protected]; www.webrecruit.co.uk