making your website as addictive as the world of warcraft, with noah schaffer
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Human Factors International, Inc. User Experience for a Better World
© 2011 Human Factors International, Inc. All rights reserved.
How to Make Your Website as Addictiveas World of Warcraft
Noah Schaffer PhD CUA
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User-Experience (UX) Design Means Dealing with More…
Trust Confidence in or reliance on some person, organization or object.
PersuasionThe process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means.
Emotion A mental and physiological state associated with a wide variety of feelings, thoughts, and behaviors. It is a prime determinant of the sense of subjective well-being.
PET
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Hard FunEasy FunSerious FunPeople Fun
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XeoDesign
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Hard FunEasy FunSerious FunPeople Fun
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Player
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Challenge
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Victory!
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Efficacy
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Challenge
Expert, soMORE Needed
Novice, soLESS Needed
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Mihaly Csikszentmihalyi
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http://www.websudoku.com/
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Tetris
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Operant Conditioning
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Did you win?Your Lotto Ticket Numbers Are:
Buying a Ticket
Hope
Checking the Numbers
Excitement?
21 11 17 32 49 03
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15 22 38 49 54 09
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(Side Note)
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Hard Fun
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Hard FunEasy FunSerious FunPeople Fun
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Easy Fun
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The Seducible Moment
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Membershipbenefits
Car maintenance tools & tips
Research car
Auto Loan
Extended warranty
Auto Insurance
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The AAA Guided Path…
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The AAA Guided Path…
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Hard FunEasy FunSerious FunPeople Fun
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Serious Fun
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Exercise games
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48© 2011 Human Factors International, Inc.
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Open Amazon.com box
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50© 2011 Human Factors International, Inc.
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Hard FunEasy FunSerious FunPeople Fun
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People Fun
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53© 2011 Human Factors International, Inc.
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54© 2011 Human Factors International, Inc.
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Social Media
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Chat
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Customer reviews
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Apple Store
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Enjoyment
Hard
PeopleSerious
Easy
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HardFun
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Feedback
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EasyFun
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SeriousFun
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PeopleFun
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Hard FunEasy FunSerious FunPeople Fun
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Showing That You Are Listening
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Car maintenance tools & tips
Research car
Auto Loan
Extended warranty
Auto Insurance
Car maintenance tools & tips
Research carExtended warranty
Auto Insurance
Questions?Document covering most of this:http://www.humanfactors.com/downloads/apr10.asp
PET Demo: http://youtu.be/-JjHtke2Yew
Contact me: noah@humanfactors.com
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