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Human Factors International, Inc.User Experience for a Better World © 2011 Human Factors International, Inc. All rights reserved. How to Make Your Website as Addictive as World of Warcraft Noah Schaffer PhD CUA

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Page 1: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

Human Factors International, Inc. User Experience for a Better World

© 2011 Human Factors International, Inc. All rights reserved.

How to Make Your Website as Addictiveas World of Warcraft

Noah Schaffer PhD CUA

Page 2: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

2© 2011 Human Factors International, Inc.

All rights reserved.

Page 3: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

3© 2011 Human Factors International, Inc.

All rights reserved.

Page 4: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

4© 2011 Human Factors International, Inc.

All rights reserved.

Page 5: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

5© 2011 Human Factors International, Inc.

All rights reserved.

Page 6: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

6© 2011 Human Factors International, Inc.

All rights reserved.

User-Experience (UX) Design Means Dealing with More…

Trust Confidence in or reliance on some person, organization or object.

PersuasionThe process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means.

Emotion A mental and physiological state associated with a wide variety of feelings, thoughts, and behaviors. It is a prime determinant of the sense of subjective well-being.

PET

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7© 2011 Human Factors International, Inc.

All rights reserved.

Hard FunEasy FunSerious FunPeople Fun

Page 8: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

8© 2011 Human Factors International, Inc.

All rights reserved.

XeoDesign

Page 9: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

9© 2011 Human Factors International, Inc.

All rights reserved.

Hard FunEasy FunSerious FunPeople Fun

Page 10: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

10© 2011 Human Factors International, Inc.

All rights reserved.

Player

Page 11: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

11© 2011 Human Factors International, Inc.

All rights reserved.

Challenge

Page 12: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

12© 2011 Human Factors International, Inc.

All rights reserved.

Victory!

Page 13: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

13© 2011 Human Factors International, Inc.

All rights reserved.

Efficacy

Page 14: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

14© 2011 Human Factors International, Inc.

All rights reserved.

Challenge

Expert, soMORE Needed

Novice, soLESS Needed

Page 15: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

15© 2011 Human Factors International, Inc.

All rights reserved.

Mihaly Csikszentmihalyi

Page 16: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

16© 2011 Human Factors International, Inc.

All rights reserved.

Page 17: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

17© 2011 Human Factors International, Inc.

All rights reserved.

Page 18: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

18© 2011 Human Factors International, Inc.

All rights reserved.

http://www.websudoku.com/

http://www.websudoku.com/
Page 19: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

19© 2011 Human Factors International, Inc.

All rights reserved.

Tetris

Page 20: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

20© 2011 Human Factors International, Inc.

All rights reserved.

Page 21: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

21© 2011 Human Factors International, Inc.

All rights reserved.

Page 22: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

22© 2011 Human Factors International, Inc.

All rights reserved.

Page 23: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

23© 2011 Human Factors International, Inc.

All rights reserved.

Page 24: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

24© 2011 Human Factors International, Inc.

All rights reserved.

Page 25: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

25© 2011 Human Factors International, Inc.

All rights reserved.

Page 26: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

26© 2011 Human Factors International, Inc.

All rights reserved.

Page 27: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

27© 2011 Human Factors International, Inc.

All rights reserved.

Operant Conditioning

Page 28: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

28© 2011 Human Factors International, Inc.

All rights reserved.

Page 29: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

29© 2011 Human Factors International, Inc.

All rights reserved.

Did you win?Your Lotto Ticket Numbers Are:

Buying a Ticket

Hope

Checking the Numbers

Excitement?

21 11 17 32 49 03

Page 30: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

30© 2011 Human Factors International, Inc.

All rights reserved.

15 22 38 49 54 09

Page 31: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

31© 2011 Human Factors International, Inc.

All rights reserved.

(Side Note)

Page 32: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

32© 2011 Human Factors International, Inc.

All rights reserved.

Hard Fun

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33© 2011 Human Factors International, Inc.

All rights reserved.

Hard FunEasy FunSerious FunPeople Fun

Page 34: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

34© 2011 Human Factors International, Inc.

All rights reserved.

Easy Fun

Page 35: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

35© 2011 Human Factors International, Inc.

All rights reserved.

Page 36: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

36© 2011 Human Factors International, Inc.

All rights reserved.

Page 37: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

37© 2011 Human Factors International, Inc.

All rights reserved.

Page 38: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

38© 2011 Human Factors International, Inc.

All rights reserved.

Page 39: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

39© 2011 Human Factors International, Inc.

All rights reserved.

Page 40: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

40© 2011 Human Factors International, Inc.

All rights reserved.

The Seducible Moment

Page 41: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

41© 2011 Human Factors International, Inc.

All rights reserved.

Membershipbenefits

Car maintenance tools & tips

Research car

Auto Loan

Extended warranty

Auto Insurance

Page 42: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

42© 2011 Human Factors International, Inc.

All rights reserved.

The AAA Guided Path…

Page 43: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

43© 2011 Human Factors International, Inc.

All rights reserved.

The AAA Guided Path…

Page 44: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

44© 2011 Human Factors International, Inc.

All rights reserved.

Hard FunEasy FunSerious FunPeople Fun

Page 45: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

45© 2011 Human Factors International, Inc.

All rights reserved.

Serious Fun

Page 46: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

46© 2011 Human Factors International, Inc.

All rights reserved.

Exercise games

Page 47: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

47© 2011 Human Factors International, Inc.

All rights reserved.

Page 48: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

48© 2011 Human Factors International, Inc.

All rights reserved.

Open Amazon.com box

Page 49: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

49© 2011 Human Factors International, Inc.

All rights reserved.

Page 50: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

50© 2011 Human Factors International, Inc.

All rights reserved.

Hard FunEasy FunSerious FunPeople Fun

Page 51: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

51© 2011 Human Factors International, Inc.

All rights reserved.

People Fun

Page 52: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

52© 2011 Human Factors International, Inc.

All rights reserved.

Page 53: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

53© 2011 Human Factors International, Inc.

All rights reserved.

Page 54: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

54© 2011 Human Factors International, Inc.

All rights reserved.

Social Media

Page 55: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

55© 2011 Human Factors International, Inc.

All rights reserved.

Chat

Page 56: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

56© 2011 Human Factors International, Inc.

All rights reserved.

Customer reviews

Page 57: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

57© 2011 Human Factors International, Inc.

All rights reserved.

Apple Store

Page 58: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

58© 2011 Human Factors International, Inc.

All rights reserved.

Enjoyment

Hard

PeopleSerious

Easy

Page 59: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

59© 2011 Human Factors International, Inc.

All rights reserved.

Page 60: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

60© 2011 Human Factors International, Inc.

All rights reserved.

Page 61: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

61© 2011 Human Factors International, Inc.

All rights reserved.

Page 62: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

62© 2011 Human Factors International, Inc.

All rights reserved.

Page 63: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

63© 2011 Human Factors International, Inc.

All rights reserved.

Page 64: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

64© 2011 Human Factors International, Inc.

All rights reserved.

Page 65: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

65© 2011 Human Factors International, Inc.

All rights reserved.

Page 66: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

66© 2011 Human Factors International, Inc.

All rights reserved.

HardFun

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67© 2011 Human Factors International, Inc.

All rights reserved.

Feedback

Page 68: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

68© 2011 Human Factors International, Inc.

All rights reserved.

EasyFun

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69© 2011 Human Factors International, Inc.

All rights reserved.

SeriousFun

Page 70: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

70© 2011 Human Factors International, Inc.

All rights reserved.

PeopleFun

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71© 2011 Human Factors International, Inc.

All rights reserved.

Hard FunEasy FunSerious FunPeople Fun

Page 72: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

72© 2011 Human Factors International, Inc.

All rights reserved.

Showing That You Are Listening

Page 73: Making Your Website As addictive As The World of Warcraft, With Noah Schaffer

73© 2011 Human Factors International, Inc.

All rights reserved.

Car maintenance tools & tips

Research car

Auto Loan

Extended warranty

Auto Insurance

Car maintenance tools & tips

Research carExtended warranty

Auto Insurance

Questions?Document covering most of this:http://www.humanfactors.com/downloads/apr10.asp

PET Demo: http://youtu.be/-JjHtke2Yew

Contact me: [email protected]

http://www.humanfactors.com/downloads/apr10.asp
http://youtu.be/-JjHtke2Yew
http://www.humanfactors.com/downloads/apr10.asp

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