making more $$$ with rab resources for clear channel sports!

Making More $$$ with RAB Resources for Clear Channel

Sports!

Introducing…George Hyde Executive Vice

President, RAB Training

38 years in Radio sales and management

13 years at RAB

RAB’s Mission Make it easy! Make you look good! Make you money!

National Marketing Effort Based in New York and Detroit Focused on client contact Target new categories/brands

RAB Services Delivery Member Service Hotline (800)-232-3131 8 AM to 7 PM Eastern time, M-F Online at www.RAB.com 24/7/365 access

About Your ClientsRAB Category FilesRAB Instant Backgrounds “Articles on Demand” at www.RAB.com

About the Media Radio Marketing Guide and Factbook One-stop source for most important

Radio facts Competitive Media Guide Strengths and weaknesses Synergistic ideas Market-specific Newspaper Data

Newspaper Analysis: Dallas

Dallas Morning News

12.0%

48.3%

1.6%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Ft. Worth Star-Telegram

12.0%

33.8%

-4.7%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Houston Chronicle

8.9%

32.3%

0.5%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

San Antonio Express-News

11.0%

-0.5%

27.4%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Miami Herald

2.1%

-10.4%

30.2%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

South Florida Sun-Sentinel

2.1%

-3.5%

28.9%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Tampa Tribune

-10.6%

13.1%

28.0%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

St. Pete Times

13.1%

-2.2%

70.8%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Orlando Sentinel

19.0%

-1.3%

27.2%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Florida Times-Union

17.9%

-3.8%

27.5%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Pensacola News-Journal

15.4%

4.9%

37.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Gainesville Sun

22.3%

-11.3%

25.8%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Palm Beach Post

16.2%

-3.1%

104.9%

-20.0%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Des Moines Register

7.4%

-7.4%

33.9%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Ames Tribune13.2%

10.6%

6.4%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

1997 1998 1999 2000 2001

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

996

HOUSEHOLDSCIRCULATIONCOST

Cedar Rapids Gazette

12.0%

-5.5%

17.1%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Quad City Times

2.4%

0.4%

8.3%

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Philadelphia Inquirer

7.3%

-19.8%

25.2%

-25.0%

-20.0%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Philadelphia Daily News

        7.3%

-14.9%

52.0%

-20.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Pittsburgh Post-Gazette

2.9%

39.9%

-0.2%-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Harrisburg Patriot

        7.1%

5.6%

37.5%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Centre Daily Times

         21.2%

61.2%

-1.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Nashville Tennesseean

        9.1%

17.8%

36.4%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S

YEAR

PE

RC

EN

T C

HA

NG

E S

INC

E 1

997

HOUSEHOLDSCIRCULATIONCOST

Tennessean Since 1998

-5%

0%

5%

10%

15%

20%

25%

HouseholdsCirculationSAU Rate

+22.4+22.4%%

+7.2+7.2%%

--1.81.8%%

Sources: Audit Bureau of Circulations, SRDS

About Your Listeners as Consumers

Simmons Market Research Bureau Format Indices

Simmons Index Charts

100

220

0 50 100 150 200 250

INDEX

TEXAS A&M SPORTS NETWORK FOOTBALL INDEXES HIGH FOR BUSINESS PCS

TEXAS A&M SPORTS NETWORK'S FOOTBALL AUDIENCE IS 120% MORE LIKELY TO BE INVOLVED IN THE PURCHASE DECISION FOR PERSONAL COMPUTERS

FOR BUSINESS THAN THE GENERAL POPULATION

ALL U.S. ADULTS 18+ COLLEGE FOOTBALL LISTENERS - ADULTS 18+

Simmons Index Charts

100

163

0 20 40 60 80 100 120 140 160 180

INDEX

CYCLONE RADIO NETWORK BASKETBALL INDEXES HIGH FOR CAR TIRES

CYCLONE RADIO NETWORK'S BASKETBALL AUDIENCE IS 63% MORE LIKELY TO HAVE PURCHASED 5 OR MORE TIRES FOR A PASSENGER CAR

IN THE PAST YEAR THAN THE GENERAL POPULATION

ALL U.S. ADULTS 18+ COLLEGE BASKETBALL LISTENERS - ADULTS 18+

About Your Listeners as Consumers

Simmons Market Research Bureau Format Indices Consumer Correlation “Matching”

Charts

Simmons Charts

18-24 25-34 35-44 45-54 55-64 65+

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

GATOR NETWORK FOOTBALL WILL SCORE FOR DODGE RAM

OWN/LEASE ANY DODGE RAM COLLEGE FOOTBALL AUDIENCE

Simmons Charts

18-24 25-34 35-44 45-54 55-64 65+

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

PENN STATE UNIVERSITY BASKETBALL WILL HELP REALTORS MEET THEIR GOALS

EXPECT TO SELL OR CHANGE HOME - COMING YEAR COLLEGE BASKETBALL AUDIENCE

About Your Listeners as Consumers

Simmons Market Research Bureau Format Indices Consumer Correlation “Matching”

Charts Private Eye Target Reports

By format By sport (for PBP) Comparisons to TV PBP

College Football Listener Indices

0 50 100 150 200 250 300

Own InvestmentCollectibles

BPD Computers forBusiness

Rented Vehicle 12+LY

Own/ Lease Audi

Golf/ Tennis ResortLY

Source: Simmons 2002

College Football Listener Indices

0 50 100 150 200

Drink Rum

Own/ Lease Pontiac

Investments Total$100K+

BPD Co. RetirementFunds

Belong to CountryClub

Source: Simmons 2002

College Basketball Listener Indices

0 100 200 300 400

BPD Banking forBusiness

Life Ins. $200K+

Lite Beer 20-29LP30D

Cell Bill $250+ LM

BPD WordProcessors

Source: Simmons 2002

College Basketball Listener Indices

0 50 100 150 200

Used AmEx CardL30D

Cola 11-13 LW

Homeowner Ins.$300K+

O/ L Volvo

Bought Gold J lry(Other Person)

Source: Simmons 2002

College Football: Exceptional Listeners and Viewers!

050

100150200

O/ L FullSize SUV

OwnSecurities$100K+

HomeImpvt.Loan

Plan SellHome NY

Plan NewCar/ Truck

NY

ViewerListener

ViewerListener

Source: Simmons 2002

Non-Traditional Sports Revenue

Finding the Synergy

Team/Cause Relationships

New Business Opportunities

Other Thought-Starters“Turn Up the Heat” (Lennox Furnaces and Edmonton Oilers) Ticket giveaway Registration with free home heating

estimate from participating dealer 50/50 co-op support from Lennox

Other Thought-Starters“Lenoir City High School Stadium Cushion” 29 ads in two sizes Ad revenue to station Booster club sells cushions at games

to generate revenue

Other Thought-Starters“Meet the Broncos” In-store registration for meeting

opportunity at charity basketball game

Improved product placement at local food stores

Sponsors: cookies, frozen pizza, packaged pastries, soft drink

Other Thought-Starters“Check Your Balls & Strikes” (ESPN 1250-AM, Pittsburgh) Sponsors enter bowling teams Signage, sampling, on-air National Testicular Care Awareness

Week

Other RAB Resources Promotional Calendar Promotion Ideas Copy Ideas MP3 Commercial Files Format Files

RAB Services Delivery Member Service Hotline (800)-232-3131 8 AM to 7 PM Eastern time, M-F Online at www.RAB.com 24/7/365 access

Making More $$$ with RAB Resources for Clear Channel

Sports!