making more $$$ with rab resources for clear channel sports!
DESCRIPTION
RAB’s Mission Make it easy! Make you look good! Make you money!TRANSCRIPT
Making More $$$ with RAB Resources for Clear Channel
Sports!
Introducing…George Hyde Executive Vice
President, RAB Training
38 years in Radio sales and management
13 years at RAB
RAB’s Mission Make it easy! Make you look good! Make you money!
National Marketing Effort Based in New York and Detroit Focused on client contact Target new categories/brands
RAB Services Delivery Member Service Hotline (800)-232-3131 8 AM to 7 PM Eastern time, M-F Online at www.RAB.com 24/7/365 access
About Your ClientsRAB Category FilesRAB Instant Backgrounds “Articles on Demand” at www.RAB.com
About the Media Radio Marketing Guide and Factbook One-stop source for most important
Radio facts Competitive Media Guide Strengths and weaknesses Synergistic ideas Market-specific Newspaper Data
Newspaper Analysis: Dallas
Dallas Morning News
12.0%
48.3%
1.6%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Ft. Worth Star-Telegram
12.0%
33.8%
-4.7%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Houston Chronicle
8.9%
32.3%
0.5%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
San Antonio Express-News
11.0%
-0.5%
27.4%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Miami Herald
2.1%
-10.4%
30.2%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
South Florida Sun-Sentinel
2.1%
-3.5%
28.9%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Tampa Tribune
-10.6%
13.1%
28.0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
St. Pete Times
13.1%
-2.2%
70.8%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Orlando Sentinel
19.0%
-1.3%
27.2%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Florida Times-Union
17.9%
-3.8%
27.5%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Pensacola News-Journal
15.4%
4.9%
37.6%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Gainesville Sun
22.3%
-11.3%
25.8%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Palm Beach Post
16.2%
-3.1%
104.9%
-20.0%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Des Moines Register
7.4%
-7.4%
33.9%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Ames Tribune13.2%
10.6%
6.4%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
1997 1998 1999 2000 2001
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
996
HOUSEHOLDSCIRCULATIONCOST
Cedar Rapids Gazette
12.0%
-5.5%
17.1%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Quad City Times
2.4%
0.4%
8.3%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Philadelphia Inquirer
7.3%
-19.8%
25.2%
-25.0%
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Philadelphia Daily News
7.3%
-14.9%
52.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Pittsburgh Post-Gazette
2.9%
39.9%
-0.2%-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Harrisburg Patriot
7.1%
5.6%
37.5%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Centre Daily Times
21.2%
61.2%
-1.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Nashville Tennesseean
9.1%
17.8%
36.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
1997-S/S 1998-F/W 1998-S/S 1999-F/W 1999-S/S 2000-F/W 2000-S/S 2001-F/W 2001-S/S 2002-F/W 2002-S/S
YEAR
PE
RC
EN
T C
HA
NG
E S
INC
E 1
997
HOUSEHOLDSCIRCULATIONCOST
Tennessean Since 1998
-5%
0%
5%
10%
15%
20%
25%
HouseholdsCirculationSAU Rate
+22.4+22.4%%
+7.2+7.2%%
--1.81.8%%
Sources: Audit Bureau of Circulations, SRDS
About Your Listeners as Consumers
Simmons Market Research Bureau Format Indices
Simmons Index Charts
100
220
0 50 100 150 200 250
INDEX
TEXAS A&M SPORTS NETWORK FOOTBALL INDEXES HIGH FOR BUSINESS PCS
TEXAS A&M SPORTS NETWORK'S FOOTBALL AUDIENCE IS 120% MORE LIKELY TO BE INVOLVED IN THE PURCHASE DECISION FOR PERSONAL COMPUTERS
FOR BUSINESS THAN THE GENERAL POPULATION
ALL U.S. ADULTS 18+ COLLEGE FOOTBALL LISTENERS - ADULTS 18+
Simmons Index Charts
100
163
0 20 40 60 80 100 120 140 160 180
INDEX
CYCLONE RADIO NETWORK BASKETBALL INDEXES HIGH FOR CAR TIRES
CYCLONE RADIO NETWORK'S BASKETBALL AUDIENCE IS 63% MORE LIKELY TO HAVE PURCHASED 5 OR MORE TIRES FOR A PASSENGER CAR
IN THE PAST YEAR THAN THE GENERAL POPULATION
ALL U.S. ADULTS 18+ COLLEGE BASKETBALL LISTENERS - ADULTS 18+
About Your Listeners as Consumers
Simmons Market Research Bureau Format Indices Consumer Correlation “Matching”
Charts
Simmons Charts
18-24 25-34 35-44 45-54 55-64 65+
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
GATOR NETWORK FOOTBALL WILL SCORE FOR DODGE RAM
OWN/LEASE ANY DODGE RAM COLLEGE FOOTBALL AUDIENCE
Simmons Charts
18-24 25-34 35-44 45-54 55-64 65+
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
PENN STATE UNIVERSITY BASKETBALL WILL HELP REALTORS MEET THEIR GOALS
EXPECT TO SELL OR CHANGE HOME - COMING YEAR COLLEGE BASKETBALL AUDIENCE
About Your Listeners as Consumers
Simmons Market Research Bureau Format Indices Consumer Correlation “Matching”
Charts Private Eye Target Reports
By format By sport (for PBP) Comparisons to TV PBP
College Football Listener Indices
0 50 100 150 200 250 300
Own InvestmentCollectibles
BPD Computers forBusiness
Rented Vehicle 12+LY
Own/ Lease Audi
Golf/ Tennis ResortLY
Source: Simmons 2002
College Football Listener Indices
0 50 100 150 200
Drink Rum
Own/ Lease Pontiac
Investments Total$100K+
BPD Co. RetirementFunds
Belong to CountryClub
Source: Simmons 2002
College Basketball Listener Indices
0 100 200 300 400
BPD Banking forBusiness
Life Ins. $200K+
Lite Beer 20-29LP30D
Cell Bill $250+ LM
BPD WordProcessors
Source: Simmons 2002
College Basketball Listener Indices
0 50 100 150 200
Used AmEx CardL30D
Cola 11-13 LW
Homeowner Ins.$300K+
O/ L Volvo
Bought Gold J lry(Other Person)
Source: Simmons 2002
College Football: Exceptional Listeners and Viewers!
050
100150200
O/ L FullSize SUV
OwnSecurities$100K+
HomeImpvt.Loan
Plan SellHome NY
Plan NewCar/ Truck
NY
ViewerListener
ViewerListener
Source: Simmons 2002
Non-Traditional Sports Revenue
Finding the Synergy
Team/Cause Relationships
New Business Opportunities
Other Thought-Starters“Turn Up the Heat” (Lennox Furnaces and Edmonton Oilers) Ticket giveaway Registration with free home heating
estimate from participating dealer 50/50 co-op support from Lennox
Other Thought-Starters“Lenoir City High School Stadium Cushion” 29 ads in two sizes Ad revenue to station Booster club sells cushions at games
to generate revenue
Other Thought-Starters“Meet the Broncos” In-store registration for meeting
opportunity at charity basketball game
Improved product placement at local food stores
Sponsors: cookies, frozen pizza, packaged pastries, soft drink
Other Thought-Starters“Check Your Balls & Strikes” (ESPN 1250-AM, Pittsburgh) Sponsors enter bowling teams Signage, sampling, on-air National Testicular Care Awareness
Week
Other RAB Resources Promotional Calendar Promotion Ideas Copy Ideas MP3 Commercial Files Format Files
RAB Services Delivery Member Service Hotline (800)-232-3131 8 AM to 7 PM Eastern time, M-F Online at www.RAB.com 24/7/365 access
Making More $$$ with RAB Resources for Clear Channel
Sports!