making great ideas happen

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Making Great Ideas HappenAngela Stevenson, FACMPEChief Operating OfficerIndiana Hand To Shoulder

Tawnya Wartell, CPC, FACMPE, FMCPractice AdministratorColorado Cardiovascular Surgical Associates PC

•Identify new opportunities to grow your organization

•Discuss implementation strategies for growth opportunities

Learning Objectives

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• Build the IMGMA brand

• Grow membership

• Move away from more antiquated means of communication

(print/mail)

Why?

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Social Media Channel Refresh $1,000

● Provide logo avatar and cover design for social media accounts

● Create new content for channel profiles to ensure consistency

● Create new social media accounts if needed

Strategic Social Media Management (Facebook & LinkedIn) $1,500/month

● Content creation (copy, imagery)

● Engagement with fans

● Monthly engagement and effectiveness report

● Notification of any important notices, messages, or conversations

● Response to comments and direct messages

● 3-4 posts/week

● One zoom update meeting per month

● One ad creation per month (ad budget separate)

● One 30-60 second video created each month

Services and Pricing:

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What/How/When

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• Vetted 4 companies• Committee interviews and review of proposals• Launched in April 2021• “Meet the board” videos• “Meet the board” social posts/fun facts• Business Partner features• Member features• Rebranding campaign featured via email and

newsletter

Member stats prior to launch

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• 29 dual membership• 123 individual• 115 (1 group/organizational)• 30 Business Partners

Member stats as of today

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• 22 new (can’t attribute all to social media but I’m sure it doesn’t hurt)

• 6 -“1 year free” to a healthcare professional referred by a board member

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CATEGORY 1 CATEGORY 2 CATEGORY 3

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CMGMA’s Journey

Within the next two years, 50% of U.S. workforce is expected to be made up of emerging professionals. It

will be 75% by 2030, according to U.S. Bureau of Labor Statistics.

CMGMA Decision: Embrace the Opportunity!

✓ Learn how we did it✓ See what has transpired since

Mentoring vs Coaching

• Outgoing, interactive, kind, and just

• Shares knowledge

• Confidential

• Assists in socializing into a profession

• Provides counsel and moral support

Role of Mentor Role of Coach

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• Outgoing, interactive, kind, and just

• Shares knowledge

• Confidential

• Assists in socializing into a profession

• Provides counsel and moral support

• Northern Colorado/Mountains• Southern Colorado/Mountains• Western Slope • CMGMA

State Liaisons

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❑ Expand Emerging Professionals

❑ Launch Mentorship Program

❑ Collaborate w/MGMA Western

Section States

❑ Determine How to Measure Success

CMGMA Next Steps 2021-2022

Angela Stevenson, FACMPEChief Operating OfficerIndiana Hand To Shoulder

Tawnya Wartell, CPC, FACMPE, FMCPractice AdministratorColorado Cardiovascular Surgical Associates PC