making an impact: it's not what, but when

MAKING AN IMPACTIT’S NOT WHAT, BUT WHEN

PRESENTER: JAKE FINKELSTEIN (@TUNDRO)FOUNDER/CEO OF METHOD SAVVY (@METHODSAVVY / METHODSAVVY.COM)

FEBRUARY 27, 2014

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305

The process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.

Retweets: 83,961Favorited: 48,800New Followers: 6,000+Media Value: Worth Millions

DOES IT MAKE YOU MONEY?

CAN YOU PROVE IT?

DECISION MAKING PROCESS HYPOTHESIS

Advertising and Promotion: An Integrated Marketing Communications PerspectiveBy: George Belch, Michael A. Belch, Gayle Kerr, Irene Powell (2008)

Discoverability Credibility

Timeliness

ACTION

http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey

The decision-making process is now a circular journey with four phases: initial consideration; active evaluation, or the process of researching potential purchases; closure, when consumers buy brands; and postpurchase, when consumers experience them.

Faced with a plethora of choices and communications, consumers tend to fall back on the limited set of brands that have made it through the wilderness of messages.

Two-thirds of the touch points during the active-evaluation phase involve consumer-driven activities such as Internet reviews and word-of-mouth recommendations from friends and family.

INITIAL CONSIDERATION

Content Marketing

(DISCOVERABILITY)

INITIAL CONSIDERATION

(DISCOVERABILITY)

ACTIVE EVALUATION

(CREDIBILITY)

ACTIVE EVALUATION

(CREDIBILITY)

PURCHASE

f r i d g e f i l t e r s / 2 0 3 1 p r o d u c t i o n d r / a p e x , n c 2 7 5 3 9t 8 0 0 . 6 8 3 . 8 3 5 3 f 8 0 0 . 6 8 3 . 5 7 8 4 w w w . f r i d g e f i l t e r s . c o m

'HDU��¿UVW�QDPH!�

,W¶V�WLPH�WR�FKDQJH�\RXU�UHIULJHUDWRU�ZDWHU�¿OWHU�

&KDQJLQJ�\RXU�UHIULJHUDWRU�ZDWHU�¿OWHU�HYHU\�VL[��PRQWKV�RU�VRRQHU��GHSHQGLQJ�RQ�\RXU�XVDJH��UHGXFHV�FRQWDPLQDQWV�DQG�NHHSV�\RXU�ZDWHU��WDVWLQJ�FOHDQ�DQG�IUHVK��

'ULQN�ZHOO�

%HFN\�3�±)ULGJH)LOWHUV�FRP

Order today and get Free Shipping.

9LVLW�R̆HUV�IULGJH¿OWHUV�FRP�DQG�HQWHU� <coupon code> GXULQJ�FKHFN�RXW�WR�JHW�)UHH�6KLSSLQJ��

YOUR PREVIOUS ORDER:

ORDER DATE:��RUGHU�GDWH!ORDER NUMBER:��RUGHU�QXPEHU!PRODUCT:��SURGXFW�GHVFULSWLRQ!

��:DWHU�)DFWV�<RX�&DQ¶W�,JQRUH The US has one of the safest public drinking water supplies in the world-but there are still over 300 pollutants in the tap water we drink.

More than 200 contaminants with no enforceable safety limits can found in the nation’s drinking water.

$�VLPSOH�ZDWHU�¿OWHU�LQVWDOOHG�LQ�\RXU�UHIULJHUDWRU�RU�ZDWHU�OLQH�UHPRYHV� up to 99% of common contaminants.

All refrigerator manufacturers recommend that you change your UHIULJHUDWRU�¿OWHU�DW�OHDVW�HYHU\�VL[�PRQWKV�

Filtered tap water is just as clean and just as safe as bottled water... DQG�DW��D�JDOORQ�LV�IDU�OHVV�H[SHQVLYH�

(TIMELINESS)

PURCHASE

(TIMELINESS)

POST- PURCHASE

(LOYALTY)

http://stevepatrizi.com/2012/10/23/the-new-marketing-sales-funnel/

TAKE A DATA-DRIVEN APPROACH

COLLECTDATA

INTEGRATEDATA

ANALYZEDATA

DEPLOYCAMPAIGN

OPTIMIZETACTICS

MEASURERESULTS

INFORMED

STRATEGY

CONACT US:

METHOD SAVVY502 RIGSBEE AVENUE, STE 205DURHAM, NC 27701

919-627-1305 | JAKE@METHODSAVVY.COM | METHODSAVVY.COM

making an impact: it's not what, but when

Business

some ideas on making research data: "it's the metadata,...

media and it's impact to children

american economy & it's global impact some facts –...

making saas data protection a priority before it's too late

making meetings simple: "it's just a meeting"

making - it's not just a 3d printer

learning by making: it's all fun and games

google's hummingbird - what it is and it's impact

identity theft it's devasting impact

american economy & it's global impact some facts –...

mastering ppc & it's impact on your overall marketing...

making an impact

poverty and it's impact on bangladesh

greece crisis & it's impact on european countries

american economy & it's global impact some facts –...

conventionalism and it's impact on logical...

review of the decentralization process and it's impact …...

libralization: it's impact on indian banking sector

revenue generation: it's impact on government

it's all about making a difference