making an impact: it's not what, but when

MAKING AN IMPACTIT’S NOT WHAT, BUT WHEN

PRESENTER: JAKE FINKELSTEIN (@TUNDRO)FOUNDER/CEO OF METHOD SAVVY (@METHODSAVVY / METHODSAVVY.COM)

FEBRUARY 27, 2014

METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305


The process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.


Retweets: 83,961Favorited: 48,800New Followers: 6,000+Media Value: Worth Millions


DOES IT MAKE YOU MONEY?


CAN YOU PROVE IT?

DECISION MAKING PROCESS HYPOTHESIS

Advertising and Promotion: An Integrated Marketing Communications PerspectiveBy: George Belch, Michael A. Belch, Gayle Kerr, Irene Powell (2008)


Discoverability Credibility

Timeliness

ACTION

http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey

The decision-making process is now a circular journey with four phases: initial consideration; active evaluation, or the process of researching potential purchases; closure, when consumers buy brands; and postpurchase, when consumers experience them.




Faced with a plethora of choices and communications, consumers tend to fall back on the limited set of brands that have made it through the wilderness of messages.




Two-thirds of the touch points during the active-evaluation phase involve consumer-driven activities such as Internet reviews and word-of-mouth recommendations from friends and family.



INITIAL CONSIDERATION

Content Marketing


(DISCOVERABILITY)

INITIAL CONSIDERATION


(DISCOVERABILITY)

ACTIVE EVALUATION


(CREDIBILITY)

PURCHASE

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YOUR PREVIOUS ORDER:

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��:DWHU�)DFWV�<RX�&DQ¶W�,JQRUH The US has one of the safest public drinking water supplies in the world-but there are still over 300 pollutants in the tap water we drink.

More than 200 contaminants with no enforceable safety limits can found in the nation’s drinking water.

$�VLPSOH�ZDWHU�¿OWHU�LQVWDOOHG�LQ�\RXU�UHIULJHUDWRU�RU�ZDWHU�OLQH�UHPRYHV� up to 99% of common contaminants.

All refrigerator manufacturers recommend that you change your UHIULJHUDWRU�¿OWHU�DW�OHDVW�HYHU\�VL[�PRQWKV�

Filtered tap water is just as clean and just as safe as bottled water... DQG�DW��D�JDOORQ�LV�IDU�OHVV�H[SHQVLYH�


(TIMELINESS)

PURCHASE


(TIMELINESS)

POST- PURCHASE


(LOYALTY)

http://stevepatrizi.com/2012/10/23/the-new-marketing-sales-funnel/



TAKE A DATA-DRIVEN APPROACH


COLLECTDATA

INTEGRATEDATA

ANALYZEDATA

DEPLOYCAMPAIGN

OPTIMIZETACTICS

MEASURERESULTS

INFORMED

STRATEGY

CONACT US:

METHOD SAVVY502 RIGSBEE AVENUE, STE 205DURHAM, NC 27701

919-627-1305 | [email protected] | METHODSAVVY.COM

making an impact: it's not what, but when

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