making a list, converting it twice: how popups can take your growth from naughty to nice

MAKING A LIST, CONVERTING IT TWICE:

HOW POPUPS CAN TAKE YOUR GROWTH FROM

NAUGHTY TO NICE

TWEET!

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Follow us on Twitter:

@WhatCounts

@JustunoSocial

Today’s hashtag:

#HolidayPopups

TODAY’S SPEAKERS

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Corey Snow

VP of Sales, Justuno

Email: corey@justuno.com

Twitter: @SeaTeaSnow

Joy Ugi

Digital Marketing Coordinator,

WhatCounts

Email: jugi@whatcounts.com

Twitter: @ugigirl

FROM OUR OWN FILES

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WHERE WE STARTED

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January 2014: UI redesign & website redesign

May 2014: Re-implemented website popup

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WHERE WE ENDED UP

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new subscribers in

1 month

new subscribers in

12 months

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BONUS!

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“CONVERTING THE 98%”

USING ONSITE PROMOTIONS TO INCREASE

SOCIAL AND SALES CONVERSIONS

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• How can we use Justuno Email Incentives on our

site to earn more fans and sales? And by the way…

What is Justuno anyway?

But before we get started… answer these few

questions:

• What are your email goals for 2015?

• What email strategies do you plan to use?

• What kind of promotion are you comfortable with?

WHAT ARE JUSTUNO EMAIL INCENTIVES?

EMAIL INCENTIVES

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•You have to get more people to click

through and pay for your

services/products

•You have to grow your email & social

audience somehow

Email Incentives solve two problems we all have:

INBOUND

What are you doing to attract people to your website?

Typical Inbound Efforts:

• Spend $$$... and then some more $.

• SEO, SEM

• PPC, PPM Advertising

• Email Marketing

• Social Advertising (Facebook, Twitter ads)

• Retargeting (Adroll)

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WEBSITE CONVERSIONS

What is being done for ‘sales conversions’ on your website?

Typical Onsite Efforts:

• Sale/Deals section on site

• Coupons/Discounts

• Cart abandonment emails

• A/B Testing (Optimizely)

• Loyalty

• Live chat

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JUSTUNOBOT IS LIKE A SALESMAN ON YOUR SITE!

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A QUICK WALK-THROUGH OF EXAMPLES

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• Video 1 Onsite Email Incentives- Creative Examples

• Video 2 Onsite – Email List Building, Contests and

Giveaways

• What can we expect?

– Expect 2-4% capture of Website Visitors

– Expect 10-20% of those getting the promo code to check-

out

WHAT STRATEGIES SHOULD WE USE?

• “Concentrate on the channels you’ll use.”

• Best Channels: Email 7%, FB 4% conversions

• Pinterest, Instagram: great for visual products

• Facebook is still #1, but limits views. Watch “The Problem with Facebook”

video on Youtube.

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SOCIAL INCENTIVE BENEFITS

• Cut out the Daily Deal and Affiliate Vultures (aka, middle men)

• Control your own Social Offers, in real-time, on your own site

• Get the best fans- the people already shopping on your site

• Reduce Shopping Cart abandonment rates

• Fast ROI- Sales begin on Day 1

• Grow your email lists and social media audience naturally, and quickly!

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REPORTING

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REACH OUT TO US

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www.justuno.com

www.whatcounts.com

Twitter: @whatcounts

@justunosocial

jugi@whatcounts.com

corey@justuno.com

415-275-1714

THANK YOU!

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Thank you for attending our webinar!

Sign up on www.justuno.com today and get a

free forever account or a paid account for 25% off

by using promo code whatcounts25off.

THANKS FOR ATTENDING!

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