making a list, converting it twice: how popups can take your growth from naughty to nice
TRANSCRIPT
MAKING A LIST, CONVERTING IT TWICE:
HOW POPUPS CAN TAKE YOUR GROWTH FROM
NAUGHTY TO NICE
TWEET!
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Follow us on Twitter:
@WhatCounts
@JustunoSocial
Today’s hashtag:
#HolidayPopups
TODAY’S SPEAKERS
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Corey Snow
VP of Sales, Justuno
Email: [email protected]
Twitter: @SeaTeaSnow
Joy Ugi
Digital Marketing Coordinator,
WhatCounts
Email: [email protected]
Twitter: @ugigirl
FROM OUR OWN FILES
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WHERE WE STARTED
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January 2014: UI redesign & website redesign
May 2014: Re-implemented website popup
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WHERE WE ENDED UP
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new subscribers in
1 month
new subscribers in
12 months
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BONUS!
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“CONVERTING THE 98%”
USING ONSITE PROMOTIONS TO INCREASE
SOCIAL AND SALES CONVERSIONS
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• How can we use Justuno Email Incentives on our
site to earn more fans and sales? And by the way…
What is Justuno anyway?
But before we get started… answer these few
questions:
• What are your email goals for 2015?
• What email strategies do you plan to use?
• What kind of promotion are you comfortable with?
WHAT ARE JUSTUNO EMAIL INCENTIVES?
EMAIL INCENTIVES
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•You have to get more people to click
through and pay for your
services/products
•You have to grow your email & social
audience somehow
Email Incentives solve two problems we all have:
INBOUND
What are you doing to attract people to your website?
Typical Inbound Efforts:
• Spend $$$... and then some more $.
• SEO, SEM
• PPC, PPM Advertising
• Email Marketing
• Social Advertising (Facebook, Twitter ads)
• Retargeting (Adroll)
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WEBSITE CONVERSIONS
What is being done for ‘sales conversions’ on your website?
Typical Onsite Efforts:
• Sale/Deals section on site
• Coupons/Discounts
• Cart abandonment emails
• A/B Testing (Optimizely)
• Loyalty
• Live chat
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JUSTUNOBOT IS LIKE A SALESMAN ON YOUR SITE!
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A QUICK WALK-THROUGH OF EXAMPLES
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• Video 1 Onsite Email Incentives- Creative Examples
• Video 2 Onsite – Email List Building, Contests and
Giveaways
• What can we expect?
– Expect 2-4% capture of Website Visitors
– Expect 10-20% of those getting the promo code to check-
out
WHAT STRATEGIES SHOULD WE USE?
• “Concentrate on the channels you’ll use.”
• Best Channels: Email 7%, FB 4% conversions
• Pinterest, Instagram: great for visual products
• Facebook is still #1, but limits views. Watch “The Problem with Facebook”
video on Youtube.
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SOCIAL INCENTIVE BENEFITS
• Cut out the Daily Deal and Affiliate Vultures (aka, middle men)
• Control your own Social Offers, in real-time, on your own site
• Get the best fans- the people already shopping on your site
• Reduce Shopping Cart abandonment rates
• Fast ROI- Sales begin on Day 1
• Grow your email lists and social media audience naturally, and quickly!
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REPORTING
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REACH OUT TO US
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www.justuno.com
www.whatcounts.com
Twitter: @whatcounts
@justunosocial
415-275-1714
THANK YOU!
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Thank you for attending our webinar!
Sign up on www.justuno.com today and get a
free forever account or a paid account for 25% off
by using promo code whatcounts25off.
THANKS FOR ATTENDING!
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