make your website work

Make your website workWhat you need to know to create an effective web presence

Garlin Gilchrist IIgarlin.org

(425) 999-4354twitter.com/garlin

AgendaWho is Garlin?

What’s Web Design?

MUST haves

Focus: Call to Action

Focus: Forms & Petitions

Questions

Who is Garlin?

New Media Consultant

Social Media Manager, WA Obama for America

Web Developer

Blogger

TheSuperSpade.com

bravenewfilms.org

Full professional info @ linkedin.com/in/garlinii

Web design≠

Graphic design

Clarity is King

Useful pages+

Achieve Goals=

Good web design

MUST haves

Organized navigation & content

Pictures & photos

Email signup form

Sharability

Bio/About section

Organizing content

???

This is better

More words ≠ better

Text heavy

Pictures > paragraphs

Buttons > text links

Figures > fractions

More pictures = better

Figures & maps = better

You want to talk with me?

Form?

No signup=

No follow up

This is better

You want me to participate?

Form?

No signup=

No follow up

This is better

Sharability

Every page has it’s own address

Do you use Social Media?

Remember...

Organized navigation & content

Pictures & photos

Email signup form

Sharability

Bio/About section

Call to Action buttons

Big

Contrasting

Verbs

Source: seosmarty.com/call-to-action

Forms & petitions

Optional vs. unnecessary

Can you ask for it later?

What do I do now?

Questions?

Garlin Gilchrist II

garlin.org

twitter.com/garlin

(425) 999-4354