majoring in marketing - college of business in... · 2017-10-12 · majoring in marketing dr. ron...

Majoring in Marketing

Dr. Ron Lembke, Associate Professor of Marketing

Chair, MGRS Department

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REQUIRED CLASSES

312 Consumer Behavior

316 Intermed. Mkt Mgt

400 Mkt Research

456 International

495 Adv Mkt Mgt

MGT 462 Changing Env.

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Take 312 & 316 first

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MKT 312 –

Consumer

Behavior

MKT 316 –

Intermediate

Marketing

Management

400-level Required MKT Classes

Take 400 Earlier

Take 495 at the end

400-level Elective MKT Classes

What should I take first?

ELECTIVES

422 Integrated Marketing Communications

433 IMC Competition – Am Adv Fed. Collegiate Competition

441 Marketing Channels

451 Brand Management

479 IMC Practicum – AMA national competition

492 Special Topics: Professors get an idea for a new course

Currently: Sales, Digital Marketing

Jour 351 – Principles for Strategic Communication

FALL SPRING

312 Consumer Behavior 2 sections 2 sections

316 Intermed. Mkt Mgt 2 sections 2 sections

400 Mkt Research 1 section 2 sections

456 International 2 sections 1 section

495 Adv Mkt Mgt 1 section 2 sections

When Offered? - REQUIRED

FALL SPRING

422 Integrated Mkt Comm 2 sections

433 IMC Competition 1 sections

441 Mkt Channels 1 section 1 section

451 Brand Mgt 1 section

492 Seminar: Digital Marketing 2 sections

492 Seminar: Sales 1 sections

When Offered? - ELECTIVES

Now what?

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