magically change your marketing mindset
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How to Magically Transform Your Marketing Mindset
College of Executive Coaching ConferencePresenters: Dr. Maynard, Tracy and Maddison Brusman La Jolla, California7-28-05
© Copyright 2005 Dr. Maynard Brusman Working Resources
LEARNING OBJECTIVES
o How to Close the Door on What is not Working
o How to Open the Door to Your Dream Career
o Face Your Fears and Discover the Confidence to Make That Important Sale to Yourself
o Change Your Mindset. Marketing is Fun!
LEARNING OBJECTIVES…NOT!
o 100 Things to Do Which You Don’t and Then Feel Guilty
LEARNING OBJECTIVES…NOT!
o Websiteo E-Newslettero Blogso Tele-classeso Media Appearances
LEARNING OBJECTIVES…NOT!
o Articleso E-Bookso Booko Productso Workshopso Speaking
MARKETING
o Marketing is anything that puts you in front of a potential client that you want to do business with.
MARKETING IS ABOUT
o Communicationo Conversationo Connection
SELLING
o “Marketing” gets you there. “Selling” is what you do to convert a prospect into a client.
o Share yourself. Don’t sell.
MARKETING COMPETENCIES
o Confidence
MARKETING COMPETENCIES
o Resiliency
MARKETING COMPETENCIES
o Perseverance
MARKETING COMPETENCIES
o Optimism
MARKETING COMPETENCIES
o Resourcefulness
MARKETING COMPETENCIES
o Creative
MARKETING COMPETENCIES
o Curious
MARKETING COMPETENCIES
o Energetic
MARKETING COMPETENCIES
o Results-focused
MARKETING COMPETENCIES
o Action-Oriented
TOP TEN REASONS PEOPLE HATE TO MARKET
o 1. Not enough timeo 2. Don’t like cold callingo 3. Seems too much like selling someone
something they don’t needo 4. It’s a lot of worko 5. Lack of confidence
© Copyright 2005 Dr . Maynard BrusmanWorking Resources
TOP TEN REASONS PEOPLE HATE TO MARKET
o 6. Associated with something negative liketelemarketers calling you at dinner time
o 7. Fear of rejectiono 8. No training in how to sell/market yourselfo 9. No focuso 10. No success with first attempts
Think of marketing as providing potential clients information that will help improve their lives and business.
© Copyright 2005 Dr . Maynard BrusmanWorking Resources
LIMITING THOUGHTS AND BELIEFS
o I Don’t Have the Right Type of Personality
LIMITING THOUGHTS AND BELIEFS
o It’s Difficult for Me to Talk About My Business
LIMITING THOUGHTS AND BELIEFS
o I’m not a Good Writer
LIMITING THOUGHTS AND BELIEFS
o I’d Rather Die than Speak in Public
LIMITING THOUGHTS AND BELIEFS
o There Isn’t Enough Time to Market
CHANGING YOUR MARKETING MINDSETEXPERIENCE
o Mirror , mirror in my hand, who is the finest marketer in the land?
CHANGING YOUR MARKETING MINDSETEXPERIENCE
o Who Are You?...Look into the Mirroro What Are your Unique Talents and
Strengths?o Mirror , mirror inspire me to create
possibilities to be fully me.o “To be what we are, and to become
what we’re capable of becoming is the only end of life.” – Robert Louis Stevenson
CHANGING YOUR MARKETING MINDSETEXPERIENCE
o Closing the Door…What needs to end?o Mirror , mirror in my hand, I’m closing
the door on work I can no longer stand.
CHANGING YOUR MARKETING MINDSETEXPERIENCE
o What is Your Passion, Purpose?o What Do You Believe in Deeply?o What Are Your Values?o What Inspires You?
CHANGING YOUR MARKETING MINDSETEXPERIENCE
o What Are Your Positive Beliefs on What You do Want?
o Say it with feeling.o Breathe it into your body, heart and
soul.
CHANGING YOUR MARKETING MINDSETEXPERIENCE
o Who is Your Perfect Client?o What are their needs? Problems?
Pain? o Solutions, Results, Ultimate
Outcomes
CHANGING YOUR MARKETING MINDSETEXPERIENCE
o The First Sale is to Yourselfo Value and Visibilityo Mirror , mirror in my hand how much
money will this sale land?
CHANGING YOUR MARKETING MINDSETEXPERIENCE
o Open the Door to New Possibilitieso Mirror , mirror in my hand, I’m
opening the door to the promise land.
CHANGING YOUR MARKETING MINDSETEXPERIENCE
o Mirror , mirror in my hand, who is truly the finest marketer in the land?
TOP TEN MARKETING TIPS
o Build a Strong Foundation By Creating Your Statement of Purpose
TOP TEN MARKETING TIPS
o Close the Door on What You No Longer Desire
TOP TEN MARKETING TIPS
o Develop an Open and Optimistic Marketing Mindset
TOP TEN MARKETING TIPS
o Know Your Unique Talents and Strengths
TOP TEN MARKETING TIPS
o Decide to Work With People That You Are Thrilled to Have as Clients
TOP TEN MARKETING TIPS
o Create Holographic Visibility with Your Best Prospects
TOP TEN MARKETING TIPS
o Establish Relationships Built on Trust
TOP TEN MARKETING TIPS
o Open the Door to New Possibilities
TOP TEN MARKETING TIPS
o Laser-focus Your Energy and Take Small Actionable Steps 24-7
TOP TEN MARKETING TIPS
o Contribute Your Full Potential to Making the World a Better Place
CONVERSATION CAFE
o What Have We Learned?o Transformational Experiences?
ACTION EXERCISES
o To Sustain Momentum at the Conference and Beyond
IT’S GREAT TO BE YOU
o Become the coach whose passion, vision, and energy overcomes fears, habits and limiting beliefs.
o Live your life’s calling and share your gifts with people.
MARKETING RESOURCESo NICHE MARKETING FOR COACHES: Creating and Marketing
Your Ideal Practiceo The Niche Marketing for Coaches course is especially designed
to help people who are developing effective coaching skills butmay not be the best marketers in the world – or just don’t likemarketing in general.
This course is lead by Lewis Lubin, MA, MPEC.College of Executive Coaching(888) 764-8844 or (805) 474-4124www.executivecoachcollege.comE-mail: training@executivecoachcollege.com
MARKETING RESOURCES
o Robert Middletono http://www.actionplan.como mailto:robmid@actionplan.como 210 Riverside Driveo Boulder Creek, CA 95006o Tel: 831-338-7790
MARKETING RESOURCES
o Alan Weiss, Ph.Do E-mail info@summitconsulting.como P.O. Box 1009o East Greenwich, RI 02818-0964 o Tel: (401) 884-2778o Fax: (401) 884-5068o Web:
http://www.summitconsulting.com
Working Resources is a Leadership Consulting, Training and Executive Coaching Firm Helping Companies Assess, Select, Coach and Retain Emotionally Intelligent People
CONTACT INFORMATIONo Dr. Maynard Brusman
Consulting Psychologist and Executive CoachTrusted Advisor to Senior LeadershipHelp Companies Assess, Select, Coach and Retain Emotionally Intelligent PeopleP .O. Box 471525San Francisco, California 94147-1525Tel: 415-546-1252Fax: 415-721-7322E-mail: mbrusman@workingresources.comWeb Site: www.workingresources.com
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