magento roy rubin amsterdam presentation
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Choosing the ‘Right’ eCommerce Platform
Roy RubinFounder and CEO, Varienroy@varien.com
The Magento Company
2008Launch of Magento 1.0Production Version
2001Founding of Varien as a web consulting firm
2004Varien transitions to specializing in open source eCommerce services
18-19th CenturyIndustrial Revolution. The world’s yet to discover the web or Magento :)
• Enterprise Grade Open Source eCommerce platform • Version 1.0 released on March 31, 2008
• 600,000+ Downloads to Date
• Fastest growing platform on the planet
April 2008First Dutch Magentoshop online
Awards
www.magentocommerce.com
The Magento Community
• 65,000+ Registered Community Members
• Rapid adaptation in Europe led by• Germany• France• The Netherlands
• Authorized Dutch Partners•Vivendo (platinum)•Madia•Jira•Frames4Technology
Community members onlineEurope is really adopting the Magento platform
Magento localization
• Many European languages available (including formal and informal Dutch)
• Payment Providers / Gateways•iDeal•Ogone•Buckaroo•Adyen
• eFullfilment•NicOud•DocData•TNT Parcelware
• ERP: Exact Online
• Local Magento Hosting Providers
jesu
The ‘right’ solution
The ‘right’ solution
• FIRST – no perfect solution. Realize this early on!
• Look for a product you can build on
• Product that fulfills your primary objectives
• A provider you trust
Getting Started – Understand Your Needs
• Internal Business Evaluation
• Competitive Landscape Evaluation
• Talk to Your Customers
• Network with Colleagues
• Learn Industry Trends
Align the Team
• Involve team members in the process
• Talk in language they understand
• You’ll need their support!
Features?
Site Management
Multiple Websites And Stores
Administration Panel
Multi-lingual
One-click Upgrades
Customer Groups
100% Customizable Tax Rate Management
Web Services API
Roles And Users
Permission System
Multiple CurrenciesLocalization
Site Management
Multiple Websites And Stores
Administration Panel
Multi-lingual
One-click Upgrades
Customer Groups
100% Customizable Tax Rate Management
Web Services API
Roles And Users
Permission System
Multiple CurrenciesLocalization
Mobile Commerce
Customer Groups
Bundled Products
Multi-tier Pricing
Free Shipping Option
Promotional Pricing
Flexible Coupons
Marketing Promotions
Cross-sells
Up-sells
Recently Compared Items
Recently Viewed Products
Url Rewrites
Search Engine Friendly Url'S
Landing Page Tool
Site Management
Multiple Websites And Stores
Administration Panel
Multi-lingual
One-click Upgrades
Customer Groups
100% Customizable Tax Rate Management
Web Services API
Roles And Users
Permission System
Multiple CurrenciesLocalization
Mobile Commerce
Customer Groups
Bundled Products
Multi-tier Pricing
Free Shipping Option
Promotional Pricing
Flexible Coupons
Marketing Promotions
Cross-sells
Up-sells
Recently Compared Items
Recently Viewed Products
Url Rewrites
Search Engine Friendly Url'S
Landing Page Tool
Send To A Friend
Send To A Friend
Paypal
Checks/Money Orders
Google Checkout
Free Shipping
Saved Shopping Carts
Gift Messages
Create Account
Address BookGuest Checkout
One-page Checkout
Checkout
Newsletter Management
Polls
Google Site Map
Site Map
Rss Feeds
Wishlist
Reports
Product Comparisons
Faceted Navigation
Virtual Products
Batch Updates
Batch Import
Product Tags
Product Reviews
Re-orders
Order Status
Purchase Orders
Sales Report
Tax Report
Related Products
Product Zoom
Breadcrumbs
Site Management
Multiple Websites And Stores
Administration Panel
Multi-lingual
One-click Upgrades
Customer Groups
100% Customizable Tax Rate Management
Web Services API
Roles And Users
Permission System
Multiple CurrenciesLocalization
Mobile Commerce
Customer Groups
Bundled Products
Multi-tier Pricing
Free Shipping Option
Promotional Pricing
Flexible Coupons
Marketing Promotions
Cross-sells
Up-sells
Recently Compared Items
Recently Viewed Products
Url Rewrites
Search Engine Friendly Url'S
Landing Page Tool
Send To A Friend
Send To A Friend
Paypal
Checks/Money Orders
Google Checkout
Free Shipping
Saved Shopping Carts
Gift Messages
Create Account
Address Book
Guest Checkout
One-page Checkout
Checkout
Newsletter Management
Polls
Google Site Map
Site Map
Rss Feeds
Wishlist
Reports
Product Comparisons
Faceted Navigation
Virtual Products
Batch Import
Product Tags
Product Reviews
Re-orders
Order Status
Purchase Orders
Sales Report
Tax Report
Related Products
Product Zoom
Breadcrumbs
Multiple Websites And Stores
One-click Upgrades
Tax Rate Management
Permission System
Mobile CommerceFree Shipping Option
Recently Compared Items
Recently Viewed Products
Url Rewrites
Gift Messages
Create Account
One-page Checkout
Checkout
Google Site Map
Wishlist
Faceted Navigation
Virtual Products
Order Status
Tax ReportProduct Zoom
Multiple Websites And Stores
Administration Panel
Mobile Commerce
Multi-tier Pricing
Flexible Coupons
Recently Compared Items
Send To A Friend
Checks/Money Orders
Newsletter Management
Site Map
Rss Feeds
Product Comparisons
Purchase Orders
Sales Report
One-click Upgrades
Mobile CommerceFree Shipping Option
Recently Compared Items
Gift Messages
Checkout
Google Site Map
Wishlist
Faceted Navigation
Virtual Products
Order Status
Features
• Priortize – Critical– Nice to Have– Wishlist
• Focus on features that impactthe bottom line (conversions?)
• Be careful of bloat
Documentation
• Document Everything!
• Features
• User Flows
Map The Path
• Project Plan
• Multi Phases?
• Road to ROI
What are the Options?
• In-House
• Open Source
• Bespoke / Custom / Outsourced
• On-Demand (Saas)
• Licensed Solution
• Hybrid
Relationship
• What do you expect?
• Can the vendor offer theservice?
• References
RFP / RFQ
• Details. Details. Details
• Give opportunity to speak up
• Reasonable timeframe
• Due diligence
Conclusion
• Understand your goals
• Articulate the requirements
• Select a platform for the longterm
• Work with a provider thatmatches your culture
• Be Driven. Nothing but success!
roy@varien.com
Slides available at :
Magentocommerce.com/ams
Visit us at the Vivendo-/Magento
stand nr: 075
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