madgex slot the year ahead conference 28 1 10 ii

The Future of Recruiting Technology

Simon Conroy, CEOEnhance ‘The Year Ahead’ Conference28th January 2010

Our Mission:To help job seekers find the best jobs and recruiters find the best candidates by delivering inspirational and innovative online recruitment

Technology deals with human usage and knowledge of tools and crafts, and how it affects our ability to control and adapt to our natural environment. - Wikipedia

Time + Costs

How do you expect to find your next job?

Job BoardsDirectHeadhunterNetworking

Weddle’s 2009 Source of Employment Survey

79% of employers use social media sites

- IAEWS 2009

Unleashing the Killer App – Larry Downes

1. Work/ Life/ Active/ Passive2. Attention3. Social4. Security5. Access

18%60%

20%

2%

Active vs Passive

ActivePassiveSemi

1. Work/ Life/ Active/ Passive2. Attention3. Social4. Security5. Access

What technologies affect our ability to

control and adapt?

20%

60%

20%

Job board listings

Search engines (organic & paid)

Aggregators

Jobs by email

Email marketing campaigns

Twitter job feeds

Contextual job ads

CV databaseStrategic search

Social recruiting

Employer Tools

Commoditisation

Quality

£ pressure

Employer sites

Job Boards

Multi-posters Agg.

The Middle

Volumes

JS Services

Brand

Brand

Quality

• Year of the user• Year of the employer• Jobs by mobile explosion• Data portability & walled gardens• The real-time web

Year of the User• The enabler of the API• The attracted partner• The empowered partner• Hunter/ Hunted – niche• Social/ Cared for

1

23

Example: Convincing applicants to publish CVs

This page shown after a job application. A natural place to leave the site.

One of the highest value actions they can do here is publish their CV.

We tested 4 different versions of this upsell (highlighted)

a

b

c

dClickthrough Uplift:

12.5%

Control Condition

Clickthrough Uplift:

8.3%

Clickthrough Uplift:

-4%

Year of the Employer• Tools• Mindset• Engagement over time• Recruitment advertising networks• Service as a Service

Users start an activity, e.g.Apply for a job

Users start an activity, e.g.Apply for a job

Users start an activity, e.g.Apply for a job

Jobs by Mobile Explosion• Platform• Apps mentality• Access

Data Portability & Walled Gardens• Entrenched Player’s Dilemma• The silent partner enabled?• Employer/ User power?

Impacts of the Real-time Web?• Increased user engagement• Value add?

What technology affects our ability to control and adapt to our environment?

1. Work/ Life/ Active/ Passive2. Attention3. Social4. Security5. Access

Any Questions?simon.conroy@madgex.com

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