madgex slot the year ahead conference 28 1 10 ii
DESCRIPTION
Madgex talk at Enhance Media conference 2010 on Future of Online Recruitment - The Year AheadTRANSCRIPT
The Future of Recruiting Technology
Simon Conroy, CEOEnhance ‘The Year Ahead’ Conference28th January 2010
Our Mission:To help job seekers find the best jobs and recruiters find the best candidates by delivering inspirational and innovative online recruitment
Technology deals with human usage and knowledge of tools and crafts, and how it affects our ability to control and adapt to our natural environment. - Wikipedia
Time + Costs
How do you expect to find your next job?
Job BoardsDirectHeadhunterNetworking
Weddle’s 2009 Source of Employment Survey
79% of employers use social media sites
- IAEWS 2009
Unleashing the Killer App – Larry Downes
1. Work/ Life/ Active/ Passive2. Attention3. Social4. Security5. Access
18%60%
20%
2%
Active vs Passive
ActivePassiveSemi
1. Work/ Life/ Active/ Passive2. Attention3. Social4. Security5. Access
What technologies affect our ability to
control and adapt?
20%
60%
20%
Job board listings
Search engines (organic & paid)
Aggregators
Jobs by email
Email marketing campaigns
Twitter job feeds
Contextual job ads
CV databaseStrategic search
Social recruiting
Employer Tools
Commoditisation
Quality
£ pressure
Employer sites
Job Boards
Multi-posters Agg.
The Middle
Volumes
JS Services
Brand
Brand
Quality
• Year of the user• Year of the employer• Jobs by mobile explosion• Data portability & walled gardens• The real-time web
Year of the User• The enabler of the API• The attracted partner• The empowered partner• Hunter/ Hunted – niche• Social/ Cared for
1
23
Example: Convincing applicants to publish CVs
This page shown after a job application. A natural place to leave the site.
One of the highest value actions they can do here is publish their CV.
We tested 4 different versions of this upsell (highlighted)
a
b
c
dClickthrough Uplift:
12.5%
Control Condition
Clickthrough Uplift:
8.3%
Clickthrough Uplift:
-4%
Year of the Employer• Tools• Mindset• Engagement over time• Recruitment advertising networks• Service as a Service
Users start an activity, e.g.Apply for a job
Users start an activity, e.g.Apply for a job
Users start an activity, e.g.Apply for a job
Jobs by Mobile Explosion• Platform• Apps mentality• Access
Data Portability & Walled Gardens• Entrenched Player’s Dilemma• The silent partner enabled?• Employer/ User power?
Impacts of the Real-time Web?• Increased user engagement• Value add?
What technology affects our ability to control and adapt to our environment?
1. Work/ Life/ Active/ Passive2. Attention3. Social4. Security5. Access
Clients