m 4.04
Post on 01-Jan-2016
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M 4.04. Using Communication Channels. Provide information Position the company/brand Respond to complaints/inquiries. Maintaining Positive Relationships With Shareholders. Newsletters Annual Reports Web Site. Public Relations Channels. Press releases Interviews - PowerPoint PPT Presentation
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Provide information Position the company/brand Respond to complaints/inquiries
Using Communication Channels
Warranty: extended guarantee on product Rebate: money back from purchase after
sale Maintenance agreements
After Sale Promotions
Coupons: generate immediate response Product Placement: incorporating brands
into popular media◦ Example
Sales Promotion
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