lyoness presentation 06.11.2010

„Money back with every purchase“

A “simple idea“ from Austria...

Hubert Freidl: Founder, Developer and CEO of LYONESS Holding Europe & America AG

LYONESS Holding Europe AG

• Child & Family Foundation

LYONESS HOLDING EUROPE AGCH-9470 Buchs, Bahnhofstraße 7

Internet: www.lyoness.us E-Mail: offi ce@lyoness.us

• Founded: July 2nd 2003• active in 21 European countries• more than 300 employees• more than 18,500 retailers

• more than 1.5 million customers

LYONESS Holding America AG• Founded: July 2nd

2009

Corporate structure

Lyoness US Inc. Empire State Building350 Fifth Avenue 27th Floor New York, N.Y. 10118

Tel: 001 (646) 537-2547 Fax: 001 (646) 537-1728

offi ce@lyoness.uswww.lyoness.us

Customer growth in Europe

1,000,000

650.000

500,000

400,000

300,000

200,000

100,000

05 12 12 12 10 12 122003 2005 2006 2007 2008 2009 2010

30,000

96,500

165,000

355,000

500,000

Start of Phase 2 & First Cashback Card-retailer in Austria.

Start of Phase 3 & the advertising campaignin Austria, 30.10.2008

Start of Phase 3 & the advertising campaignin Hungary/Slovakia, June 2009

1,500,000

Startup of Phase 1 in Europe

1,000,000

„Money back with every purchase“ everyday necessities

… country and sector spanning

Cashback retailer in Europe (Overview)

… and over 18,500 more partner companies

Online retailer

6 %

7%

6 %

25 %

5 %5 %

21 %

6 %

11 %

6 %

Online retailers

Online retailers

... more than 6.3 million products and services

The LYONESS Philosophy

win – win – win

We are getting rebatesfrom retailers! WHY?

• Enormous purchasing volume

• No upfront advertising costs

• New customers

• Loyal regular customers

… the community benefits!

0.1% of the entire trading margin:

Distribution of contributions:

50% go into domestic aid projects50% go into international aid projects

Preserving life through education

International projectHonduras 2010

Education: Lyoness Foundation School (Escuela)

The LYONESS shopping cycle ...

CustomersRetailer

5%

6%

7%

8%

9%

10%

???%1%

Cash back on your purchases

Annual Expenses

$12,000 - $24,000

Using LYONESSYOU

$120 - $480 annually (1 – 2 % rebate)Weekly payouts!

Free registration!

Friendship Bonus

50

$600,000

250

$3,000,000

0.5% for you

$3,000

0.5% for you

+ $15,000

direct indirect

= $18,000

Example based on monthly expenses of $1,000 per shopper

Who would be interested?

How many consumers would you like shopping in your network?

millions ofconsumers

annualUSD 100 -

600

Market situation

Unlimitedmarket

Surround yourself with millions of shoppers

Join us …

BusinessTeam

YOU ARE IN THE RIGHT

PLACE AT THE RIGHT TIME!

Three steps to build your business with the right timing

set up of core Business Partner network

online and giftcard retailer

installCashback Card at

SMEs

installCashbackCard

branches

3 -5 months

SALES & SME, customer campaigns

SALES & SMECORE TEAM

Sales

Retailer

installCashbackCard

branches

Legal approvals,

office set-up

PHASE 1 PHASE 2PRE LAUNCH

PHASE 3

Check

Roadmap United States of America

Lyoness Business Concept

Business

Partners

Retail Partners

ShoppersShoppers

USD 75USD 75

USD 75

USD 75USD 75

USD 75

USD 75USD 75

USD 75

LYONESS drives traffic to the retailer!

CustomersRetailer

%

SHOPPING WITH LYONESS The breakdown and payout of the rebate

Cashback1 – 2 %

Remaining rebate goes into

your position account

creating positions

Friendship bonus direct 0.5 %Friendship bonusindirect 0.5 %

Your benefits with more than 18,500 retail partners

Customer

Shopping generates POSITIONS

Position account

Position account

US$ 60 US$ 15

Discount 8%

2 %Cash back

to your bank accountUS$ 24.00

5 %personal

position accountUS$ 60.00

0.5% direct friendshipbonus US$ 6.00

0.5% indirect friendshipBonus US$ 6.00

Discount 5%

2 %Cash back

to your bank accountUS$ 15.00

2 %personal

position accountUS$ 15.00

0.5% direct friendshipbonus US$ 3.75

0.5% indirect friendshipBonus US$ 3.75

Purchase $1,200.00

Purchase$750.00

So, now we know what a POSITION is!!!

What is the outcome of a position?

Can I purchase anything with this position?

NO

Do I instantly receive these USD 75?

NO

Remaining rebates from your purchases

USD 75

675USD

… more money

Everyone is shopping, creating positions!

own purchases

purchases of50 directrecommendations

purchases of250 indirectrecommendations

purchases of?? in- in- directrecommendations

4 positions + 200 positions + 1000 positions + ? positions

This way, millions of positions can be

generated every year!

USD 75

42,5

USD 75USD 75

USD 75

USD 75USD 75

USD 75USD 75

USD 75 USD 75USD 75

USD 75USD 75

USD 75USD 75

USD 75

USD 75

USD 75

USD 75

USD 675

USD 675

USD 675

Placement in the Lyoness Binary Settlement System

35

35

35

35

35

35

35

35

35

35

35

35

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

USD 75

POSITIONS FROM INDIRECTSUSD 75

POSITIONS FROM IN-IN .. DIRECTSUSD 75

POSITIONS FROM DIRECTSUSD 75

OWN POSITIONSUSD 75

money back ...

BUT WAIT, there areTWO WAYS to create positions and get paid!

35

35

35

35

+ USD 675 top up payment

(Example: 10 % discount)

Shopping

Down payment

= USD 750 shopping credit gift card

USD 75

USD 75 USD 675

USD 675

LYONESS System commission

• once you have 4 directs with at least 1 position in the Lyoness settlement system

• staggered pay out

You

direct

direct

direct

direct

Staggered pay out of the system commission (based on the binary system)

AboveBelow$12.003 3$18.0055$24.0010 10$36.001515$48.0020 20$60.002525

$675.003535$198.00Total system

commission

$873.00

Partner bonus from all system commissions received by your direct and indirect partners

18.75% direct partner bonus

6.25% indirect partner bonus

Direct partner bonus (18.75%)

In this production week one of your direct partners receives system commission in the sum of US$ 1,500.00

18.75% Direct Partner bonus

You receive the directpartner bonus in the sum of US$ 281.25 in CASH

Indirect partner bonus (6.25%)

In this production week one of your indirect partners receives system commission in the sum of US$ 1,500.00

You receive the directpartner bonus in the sum of US$ 93.75 in CASH

6.25% Indirect Partner bonus

25

25USD 2,400

+ 1,980USD 600

30

30USD 1,275

+ 594

35

35

5 business categories

Business Team

BC I

BC V

BC II

BC IV

BC III

USD 675+ 198

USD 75

USD 225

USD 1,800

USD 6,000

USD 7,200+ 5,940

USD 24,000+ 19,800

25 25

25 25

The shopping circle is a self-fulfilling prophecy!

2525

BC V

2525

BC IV

30

30BC II

35

35BC I

CASHPosition

s

REMAINING DISCOUNT

25

25BC III

Down payment revenue / Shopping credit

Retail Partners

The shopping circle with having your four directs

+ 4 directs

Downpayment revenue / shopping credit & system commission

newpositions

25

25BC V

2525

BC IV

30

30BC II

35

35BC I

25

25BC III

+ 198

+ 1980

+ 594

CASH

$24,858 including system commission of $9,108

Business Team Package $ 3,000 down payment on future shopping

BC I

USD 75

USD 75USD 75

USD 75USD 75

USD 75

USD 75

BC II

USD 225

USD 225

USD 225

BC III

USD 600

USD 600

USD 600

BC III

USD 600

USD 600

USD 600

BC II

USD 225

USD 225

USD 225

BC I

USD 75

USD 75USD 75

USD 75USD 75

USD 75

USD 75

Sign up someone with a Business Package

Total $24,858.00 potential earnings (includes system comission)

FOLLOWS YOU!

FOLLOWS YOU!

USD 600

USD 600

USD 600

USD 225

USD 225

USD 225

USD 75

USD 75USD 75

USD 75USD 75

USD 75

USD 75

Customer Package $ 525 down payment on future shopping

BC II

BC III7 X $873 or

$6,111

BC I

USD 75USD 75

USD 75

USD 75USD 75USD 75

USD 75

52

You start with a Customer Package and sign up a Business Package

BC I

BC II

BC III

Benefit: $6,111(including system commission)

goes to your sponsor

goes to your sponsor

USD 600

USD 600

USD 600

USD 225

USD 225

USD 225

USD 75USD 75

USD 75

USD 75USD 75USD 75

USD 75

The right choice for you!

Business Package

Your benefits:

• free registration

• online office, text service

• LYONESS Cashback Card Gold & Blue

• profits in the whole lifeline (starting career level 1)

• You can always make additional payment

$ 24,858

down payment

$ 3,000

incl. system commission

$ 9,108

BC Position value by

Shopping / Deposit

Career points

I $75 1

II $225 3

III $600 8

IV .......... ...

V .......... ...

Lyoness Career Levels

10 different ways to earn money with Lyoness!

1. Immediate Cash back Reimbursement (1-2%)

2. Friendship bonus (2 x .5%)

3. Cash Reimbursement (BC I – BC V in cash account)

4. Shopping credit (BC I – BC V in purchasing account)

5. System CASH commission (BC I – BC V)

6. Partner bonus, direct and indirect (18.75% + 6.25%)

7. Bonus positions (passive income)

8. Position conversion (incentive bonus)

9. Career reimbursement (8 levels)

10. Business bonus (8 levels)

DON‘T WAIT, PHASE 3 IS

COMING SHORTLY!