lynksnap 2011 - all about qr codes

© LynkSnap 2011

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89% of smartphone owners rely on their device throughout the day.

The Mobile Movement; Google 2011

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Mobile marketing is the single greatest opportunity to reach new and existing customers.

The best way to link your print advertising to your mobile presence is the QR code.

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What are QR Codes?QR = Quick Response

QR Code: A type of printed 2D barcode that can be scanned by any smartphone or mobile device with a camera and internet connection. From Japan: Invented by Denso-Wave in 1994, QR codes were originally used to track inventory in a Toyota auto plant. Denso-Wave does not exercise the patent, so the codes have proliferated into the open market as a tool to open many mobile doors.

Efficient: QR codes eliminate the need for remembering or typing in web addresses. Users just scan the code with their mobile device and are instantly delivered web-based content.

A Launch Pad: QR codes take a consumer to the next level of brand engagement through various routes - launching social media, auto-dialing a number, starting an email, opening a video or shopping page, etc.

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LynkSnap is a licensed partner with Scanlife USA. Scanlife is the world leader in mobile barcode technology.

More Fortune 1000 businesses use Scanlife codes than any other provider.

Advantages of LynkSnap QR codes.

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Because QR codes were originally designed for a manufacturing plant, where they could get dirty or torn,

the codes have a built-in 30% redundancy of pixels.

Because of their pixel redundancy, QR codes can be customized.

LynkSnap specializes in the strategic branding, customizing and iconizing of QR codes.

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LynkSnap Icon QR codes let users know what experience or content to expect.

QR Codes can be resized, manipulated

and colorized to make them more engaging, unique and memorable.

So what can a QR Code do?

Go to any URL

Send an email

Open social media

Download an app

Make a call (autodial)

Open an RSS Feed

Play a video

Open a shopping page

New Feature! App download.

Scan code to download store locator app.

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QR code opens an automated FAQ text interface that uses natural speech to answer questions.

New Feature! Two-Way Text Mobile FAQ

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A code can have a preset win/lose ratio for a game or contest.

New Feature! Lottery capabilities.

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Scan the code

Scan #1 goes to a login loyalty page.

Additional scans go to a points page.

New Feature! Multiple destinations.LynkSnap QR codes recognize scanning

handsets and can deliver unique content on successive scans.

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LynkSnap tests all custom QR codes to ensure scan-ability on multiple handset types.

Each scan can collect valuable data:

Analytics andCustomizedData

What

Who

When

Where

Code nameCode placement

AgeGenderIncomePhone type

Time Date

Geo-location

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LynkSnap QR codes recognize which handset type is scanning.

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Customized analytic reports are generated showing daily or weekly scans, and unique vs multiple scans.

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QR codes are a proven tool for success.

25% of Letterbox respondents did so via the QR code.

Ethical Bean Coffee attributes a 200% jump in

sales to the QR code.

Restore the Gulf.com, thanks in part to the

QR code, has over 132,000 signatures.

Good Campaigns and Great Ideas

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NEVER FORGET a name or phone number!

Hangtags, product packaging, car wraps – all great places for a code!

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Airline Promotion: Temporary wrist tattoo for airline

passengers.

Dave of Dave’s Killer Bread

sporting a QR code tattoo.

John LegendShow Me Campaign

Red Cross Japan Relief Vancouver CA Union Gospel Mission

Codes can effectively promote non-profit organizations.

Scavenger Hunts

Moscow – Red Energy

April Fool’s Day online hunt by Lifehacker

ScanDayton 2010

QR codes can open the world of art and music on your smartphone.

Preview a movie, band or

museum opening.

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See the inside of a house for sale, from the curb!

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Learn the story behind the product.

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QR codes are a gateway that bring people to social media from any print media source instantly.

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Find interest groups…

“Like” a product or business for special offers and other incentives.

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Portland “City of Roses” QR code

Municipalities and organizations also benefit from QR codes.

Small or large, QR codes get big results.

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Let LynkSnap help you discover the possibilities!

THE END