lunch and learn
Post on 21-Jan-2015
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What the @#$% is Social Media?
AboutFounded in 1998 by Master Farid Dordar | Served over 5000 MA Schools | Employs 60+ people
Headquarters in Vancouver, BC Office located in New Jersey
Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC
blog.championsway.com community.championway.com
When everyone is thinking the same thing, no one is thinking!
We are in the business of creating and distributing Social
Objects…..
What is a Social Object?
Videos, Pictures, Blog posts, links, surveys, polls, and
discussions
5 Take-Aways
1.Social Media Marketing for Martial Arts Schools
2.Social Media Etiquette
3.The Difference Maker (Delivery)
4.Social Media Domination
5.The Fast Track (ChampionsWay)
Take Away # 1 - Social Media Marketing for Martial Arts Schools
The four main pillars
Don’t get lost in the Social Media Sphere
Getting Started (or starting over)
All the Social Networks drive traffic to your website
Is you website web Social?
Do you have an landing page?
Analytics
What is working?
Which network is growing?
What content is being shared?
What area needs improvement?
What network is not worth the time?
What is the lead conversion rate?
Network Followers/ Fans./Friends/ Views
Fans (Face book) 1603
You Tube 110 subscribers/ 9000 views
Twitter 410 followers
Community 3200
Take away #2 - Social Media Etiquette
TAKE AWAY #2 - You are joining a conversation
1. Listen, listen, listen.
2. Do not say anything that you would not say to someone is person.
3. Dealing with negativity -It is going to happen.-Reviewing the strategy
4.Give credit to others
5. Be yourself.
Take away # 3 -The Difference Maker (Delivery)
Text sucks
Publishing Schedule
•30 days
•SMC tool
•This is the new Marketing Plan
•Screen Shot of the Daily updates in the library
Social Media Updates-July 1st to 2nd
Thursday 9:00 am: Post trailer for The Last Airbender.11:00 am: Invite: Join <school name> at the <movie theater> at <time> tomorrow night for the premier of The Last Airbender!2:00: Join <school name> this Sunday at <location> for the Independence Day Parade! Bring your friends and family for food, fireworks and fun!4:00 pm: Martial Arts Principle of the Week: Perseverance- you can power through the hard times if you believe in the result of your dedication. Friday 9:00 am: Poll: Join <school name> tonight at <movie theater> for an action-packed night at the premier of The Last Airbender!11:00 am: Student Success Story: Post a Success Story about a Student at your School2:00 pm: Special: “School Name- Back to School Special 6 weeks for $99!”4:00 pm: Invite: 4th of July Special! Join <School Name> for Summer Camp this Monday, July 5th! It will be action-packed and educational! Only <price for 1 week> for a week (price decreases as you sign up for additional weeks). Early drop off and late pick up is available! Enjoy the holiday!
Takeaway #4 - Social Media Domination
Google May Day update
Facebook Social Graph
New Facebook Feature
Each week we work on keywords to dominate the
search
Create word of Mouse
Create word of Mouse
Create word of Mouse
You business is only as valuable as your data base and your Social Reach
Take-Away #5 - Fast Tracking It
Social Media Apps For Martial Arts Schools from ChampionsWay
Post Entry right from PerfectMIND
Integrate with any website in less than 30 seconds
Example Blog Entry
Example Shout Out Entry
You Share, Then they Share!
Lead Generation from Any Network
Integrated Landing Pages
Campaigns are connected
Now your leads are all in one place
And you can track what’s working
Setup Lead Nurturing and let it happen Naturally
QUESTIONS???
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