lts emea affiliate program introduction july 14th 2014

Andy LeaPartner Manager EMEALinkedIn21st July 2014

LinkedIn Talent Solutions Affiliate Program: Introduction

3

Contents

About LinkedIn Company Vision Member&corporatevaluepropositions

Affiliate Program Overview Why? Opportunities–what’sinitforyou? Commission LeadReferral

Next steps and questions

4

About LinkedIn http://press.linkedin.com/about

Network & membership

World’s largest online professional network, more than 300m members in over 200 countries.

Currentlyavailablein22 languages

3m+ CompanyPages

2.1m+ Groups 1.5m uniquepublishers

Member growth

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

32M

300M(9xGrowth)

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Monthly unique visitors

12M

187M(16xGrowth)

As calculated by comScore, Q4 quarterly average for each year, including SlideShare beginning in 2012

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Total annual page views

2B

47B(24xGrowth)

As calculated by comScore, including SlideShare beginning in 2012

Mobile traffic

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

41%(21xGrowth)

<2%

mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year

9

Our mission is to connect the world’s professionals to make

them more productive and successful.

Jeff Weiner

10

Our vision is to create economic opportunity for

every member of the global workforce.

Jeff Weiner

For our membershttp://press.linkedin.com/products

The professional profile of record

Connect all of the world's professionals

Identity Networks KnowledgeThe definitive professional

publishing platform

The professional profile of record

Identity

Connect all of the world’s professionals

Networks

GroupsSlideShare InfluencersPulse

The definitive professional publishing platform

Knowledge

For our customershttp://press.linkedin.com/business-solutions

HirePower half of

all hires

MarketThe most effective way for

marketers to engage professionals

SellThe start of every sales opportunity

16

About LinkedInhttp://press.linkedin.com/about

Company Launched5th May2003>IPOMay2011 5,400 full-time employees , HQ in Mountain View California with offices

in 27 cities around the world. Publicallyheldcompanywithdiversifiedrevenuestreams:

17

LinkedIn Talent Solutionshttp://business.linkedin.com/talent-solutions/

SaaS & Media solutions: empoweringcorporaterecruitmentteamsandstaffingfirmstohiretherightpeople,moreefficiently.

Disruptive technology: accesstothepassivecandidatehasrevolutionisedanindustry.

18

LTS Affiliate Program

Vision Anaffiliateecosystemthatsupportsgrowth(sales)andoffersconsultingserviceswhereLTScannot(customersuccess).

Why? Good people know good people – thepowerofreferralisattheheartofLinkedIn.Bycreatinganaffiliatenetwork,LTSenableswarmreferralsfromtrustedpartners.Thiscommercialfoundation(leadreferral)canbetheplatformforabroaderrelationship.

What’s in it for you?

19

What are the opportunities?

Education Lead Referral

Service Partnerships?

20

What are the opportunities?

Education

TopromoteknowledgeofLTSsolutionsandconceptsacrossinfluentialconsultingmarkets.

Educationwillhavestandalonevalue-toeducatethewidermarketviaaconsultantnetwork-butwillalsodrivethecommercialaspectsoftheprogram.

21

What are the opportunities?

Lead Referral

LTScommissionwhensalesresultfromqualifiedAffiliateleads.

Bymakingappropriateintroductionsandrecommendations,Affiliatesaddextravaluetoclientrelationshipswhilstearningcommission.

22

What are the opportunities?

Service Partnerships?

LinkedInareaproductcompany,wedonotsellanyconsultingservices.Ourclientshaveagrowingneedforcomplimentaryconsultingservices.

ThisprogramwillexplorethisareaandactasafeedersystemtoofficialLTSServicePartnerPrograms.

23

Effort

Reward

Current focus

Education20%

Lead Referral75%

Service Partnerships?

5%

24

Commission Total quarterly closed / won

revenueCommission Example

0 to $10k

$10,001 to $20k

$20,001 to $30k

$30,001 <

5%

7%

10%

12.5%

Total rev = payment$8,000 = $400 (5%)

For illustration purposes only, commission schedules are confirmed in a separate Alliance Agreement

Billing can occur in £ and EUR, Affiliate converts from $ at point of invoiceTotal annual commission in excess of $30,000 is paid at LinkedIn’s discretion

$14,000 = $980 (7%)

$25,000 = $2,500 (10%)

$100,000 = $12,500 (12.5%)

25

Commission – talking points Control:

- Can’tcontrolwhenadealcloses- CancontrolpipelineAverage deal cycle: - Enterprise:71 Days - SMB:36 Days Average order value:- Enterprise:$29.9k- SMB:$13.2kPayment terms:- Endofquartersummary- 30daysfrominvoice

Data is for UK & I for the previous 12 monthsAll data is confidential, not to be shared with a wider audience

26

Lead Referral

Willthisbevaluableformyclients? Learn: http://business.linkedin.com/talent-solutions Qualify: affiliatequestions@linkedin.com Engage: referleadsviayouruniqueurl(tofollow)

27

Lead ReferralQualify:affiliatequestions@linkedin.com

Makedatadrivendecisions:requestdatainsightstoinfluenceprospects

28

Services / Advanced Lead Referral Tailored support

Talent Expert / Active Lead Referral Workshop / rep engagement

Social Media Expert Foundational Resources

Education and Collaboration

SupportEngagement level

Online,selfservice. Instructorled,interactivewebcasts Communityengagementeg

dedicatedLinkedInGroup.

Salesrepengagement–dealconsultation,dealshadowing.

Dedicatedsmallgroupworkshopsarrangedaccordingtodemand.

Recruiteraccess AccesstoLMSviaRecruiter Bespoke1to1sessions

Highperformingleadreferrer. Provencomplimentaryservices,

lookingtoexpandengagement.

Consultantwithviablenetworkforleadreferral

ConsultantlookingtounderstandhowtheirservicescomplimentLTS.

Socialmediaexpert,lookingtodiversifyknowledgeORtalentspecialistlookingtodeepenknowledgeandexplorefeasibilityofAffiliateProgram.

29

Next steps

Learn: http://business.linkedin.com/talent-solutions Group Webcasts

Qualify: Any client specific questions - affiliatequestions@linkedin.com

Engage: Refer leads, collaborate on opportunities

©2014 LinkedIn Corporation. All Rights Reserved.

Questions?