lsa bootcamp portland: welcome & opening remarks

TheLSA.org

• What’s this all about?

• Who is LSA?

• Our agenda

• Some data about local entrepreneurs

• How to get the most out of today

Overview

Who (or what) is LSA? LSA stands for “local search association”

A trade association with 300+ members in 27 countries. Traditional and digital providers of advertising and marketing services and technology

Many work directly with local business owners

New site: MarketingBitz

Co-op: potential money

“With more money to spend, co-op opens the door to

more advertising possibilities and more sizable ad

purchases.”

Experts, companies here

• Digital Strategy

• SEO Basics

• Mobile Marketing

• Paid Search

• Email Marketing

• Managing Online Reputation

Today’s program• Making the Most of a

Limited Budget

• Facebook/social Marketing

• Understanding the Customer Journey

• Expert Q&A

When it comes to digital marketing: how many of you feel. . .

Totally in control, self-confident

Like you’re still finding your way OMG!

How digitally savvy?

Source: LSA survey of SMBs, October 2015

Do you work with a marketing vendor or consultant?

Source: LSA survey of SMBs, October 2015

How much do you want to grow?

Source: LSA survey of SMBs, October 2015

50% less than $10k per year

Source: LSA digital bootcamp attendee survey (4/15).

66.6

7.2

2013 2014 2015

Source: Thrive Analytics, “Local Pulse Surveys”, June 2013, January 2014 & 2015.

Avg. number of media types currently used in marketing efforts

More methods being used

40%

37%

33%

21% Not Enough Time

Not Enough Knowledge or Expertise

Ad Budget Not Large Enough

Not Enough Resources to Hire Dedicated Personnel

Source: Thrive Analytics, “Local Pulse Survey” January 2015.

Biggest challenges with online/digital marketing

Time, expertise big challenges

“I know bits and pieces of what needs to be done, but I don't know

how to put it all together so my sales program will be efficient …and easy

to follow up on”

Challenges & desires

Source: LSA survey of SMBs, October 2015

“How to rise above local competition”

“Building our social media base”

“Getting more clients”

“Having the time to do it”

“Having a clear ROI”

Challenges & desires

Source: LSA survey of SMBs, October 2015

• Engage: ask questions

• Network: talk to each other, speakers and exhibitors

• Get business cards, follow up with people

• Attend the sessions: the day will fly by

• Stay for full day . . . and giveaway + after party

How to get most from today

After party

Digital marketing can be fun