loyola social media april 2011

OrganizationsEngaging Customers

Jack MonsonVice President

Engage121, Inc.

Buy Me!

PUSH PULL

Great News for PR!

It’s still about great story telling –

just over new channels

3

Why PR?

•Public Relations = Relate to the Public

•PR Pros have the chops

•Social Media is not advertising

•Content integrated with (or repurposed from) all Communications

PR / SM Teams to Watch:

Is Social Media Making an Impact on Your Sales?

7

Social Media Adoption

Our Three Principles:

Engagement

Platform Neutrality It never made sense for us to focus on Twitter, Facebook, blogs or any other. To the extent possible, we integrate the social media platforms relevant to our clients

.

Solve Business ProblemsOur clients don’t use social media for the sake of being involved. Our clients are business people, focused on accomplishing defined objectives.

8

Community of Interest

Integrates your relevant SM platforms

With functions you need to:

Explore: monitor the social web

Listen: hear local customers, influencers

Speak: engage them locally, one-to-one

Evaluate: measure your efforts and results

Jack Monsonjmonson@engage121.com

312.658.0600@jackmonson

www.jackmonson.com