loyola social media april 2011
Post on 21-Oct-2014
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Slides from Jack Monson's presentation to Loyola students 4/7/2011TRANSCRIPT
OrganizationsEngaging Customers
Jack MonsonVice President
Engage121, Inc.
Buy Me!
PUSH PULL
Great News for PR!
It’s still about great story telling –
just over new channels
3
Why PR?
•Public Relations = Relate to the Public
•PR Pros have the chops
•Social Media is not advertising
•Content integrated with (or repurposed from) all Communications
PR / SM Teams to Watch:
Is Social Media Making an Impact on Your Sales?
7
Social Media Adoption
Our Three Principles:
Engagement
Platform Neutrality It never made sense for us to focus on Twitter, Facebook, blogs or any other. To the extent possible, we integrate the social media platforms relevant to our clients
.
Solve Business ProblemsOur clients don’t use social media for the sake of being involved. Our clients are business people, focused on accomplishing defined objectives.
8
Community of Interest
Integrates your relevant SM platforms
With functions you need to:
Explore: monitor the social web
Listen: hear local customers, influencers
Speak: engage them locally, one-to-one
Evaluate: measure your efforts and results
