lorenzo mele - carsharing, parking and tdm

Transportation and Works Department

Transportation and Works Department

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CarSharing Association: “Shared Mobility and Public Transit“Lorenzo Mele – TDM CoordinatorSeptember 16, 2013

CarSharing, Parking and TDM:

The Mississauga Experience

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Overview

• Policy Context• What is TDM?• Employee Paid Parking• CarShare Pilot Project• Smart Commute – Bundled Mobility Services

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THEN

1970 Population – 52,186

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NOW

2011 Population – 714,000

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Population & Employment

Population479,624

Employment274,100

1991Population612,925

Employment368,750

2001Population713,443

Employment415,710

2011Population812,000

Employment519,000

2031

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Strategy #4 – Create an ambitious TDM Program

Strategic Pillar ‘Move’ - Create a transit oriented City

Chapter 8 – Create a multi-modal City Action 4 - Invest in car-sharing

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WHEN?WHEN?TIME

Weekday peak hourWeekday off-peak

EveningWeekend

WHETHER?WHETHER?SUBSTITUTES

TeleworkTeleconferencingOnline shopping

Trip chaining

WHY?WHY?PURPOSE

WorkSchool

ShoppingRecreation

WHERE?WHERE?DESTINATION

StreetNeighbourhood

CommunityCity

HOW?HOW?MODE

WalkingCycling

Public transitCar driver/passenger

TRANSPORTATION DEMAND MANAGEMENT (TDM)TRANSPORTATION DEMAND MANAGEMENT (TDM)

TRANSPORTATION DEMAND

WHEN?WHEN?TIME

Weekday peak hourWeekday off-peak

EveningWeekend

WHETHER?WHETHER?SUBSTITUTES

TeleworkTeleconferencingOnline shopping

Trip chaining

WHY?WHY?PURPOSE

WorkSchool

ShoppingRecreation

WHERE?WHERE?DESTINATION

StreetNeighbourhood

CommunityCity

HOW?HOW?MODE

WalkingCycling

Public transitCar driver/passenger

TRANSPORTATION DEMAND MANAGEMENT (TDM)TRANSPORTATION DEMAND MANAGEMENT (TDM)

TRANSPORTATION DEMAND

Source: Noxon & Associates

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Source: Noxon & Associates

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Source: ACT Canada 2010

Transportation and Works Department

Source: Noxon & Associates

Transportation and Works Department

Source: Noxon & Associates

Transportation and Works Department

Employee Paid Parking

PASS TYPE COSTAnnual $435Monthly $45Part-time monthly $27Carpool monthly $30Multi-Visit Card $1.88/24 hr.

• Recommended in Downtown Parking Strategy and consistent with priority to "Develop a Transit Oriented City".

• Solution to increased parking demand in growing downtown

• Encouraging more sustainable transportation options that reduce single occupant vehicle travel.

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Car Share Pilot Project ObjectivesShort-term• Market test in downtown Mississauga• Compliment introduction of employee paid parking• Fleet/personal vehicle alternative for City employees• Support Smart Commute program goals and add service to bundle

Long-term• Maximize transit investments• Support development density vision• Carshare service parking strategy

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Car Share ServiceApril 2012 to August 2103

Vehicles (3) 1 - Reserved City use (M-F) -- 8AM to 6PM

2 - Open use

Members (244)

168 community 76 City staff

Overall Use Trips1,034

KM46,935

HR4,513

City Use Trips418

KM11,695

HR1,289

City Cost Driving - $10,204 Guaranteed - $6,182*

* Year one

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Program/Service MembersCarpool Zone (ride matching)

145

Transit Program 97CarShare 76 16% TransitBike User Group 42Telework 12

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32 - Members in Mississauga20 - Members in Pearson Airport Area

Savings from April 2012 to March 2013

Number of SOV trips reduced 192,455

VKT (vehicle kilometers travelled) Savings 14,104,046

GHG Savings (kg) 3,059,862

Commuter Savings $9,101,905

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Thank you!