loreal imp(1)

L'OrealIndia

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Head office

Multi national company

• The diversity of beauty throughout the world

• First steps : the model takes shape

• L'Oreal on the road to greatness

• Becoming number one in the beauty industry

2000-present 1909-1956

1957-19831984-2000

History

Company Overview

Vision

Value’s

Mission

Our brand’s

BECAUSE YOU'RE WORTH IT

Gender Segmentation

Income Segmentation

Psychographic Segmentation

Age Segmentation

Benefits Segmentation

Segmentation of L’Oreal

Segmentation

Goals of L’Oreal in India

• Capture the market share• Providing higher quality products • Penetrate the lower income market

Competitors in Indian market

Product life cycle

Dev

elop

men

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Gro

wth

Intr

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Mat

urity

Dec

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Market share of L’Oreal

Other brand’s59%

L'Oreal41%Hair colour 20%Skincare 6.5%Shampoo 4.6%

Brand ambassadors

Games by L'Oreal

• Reveal by L’Oreal• Revolutionary Business Game that will help

you discover what your future could be within a global business.

• L’Oreal Brand storm Recruitment• Business game and gives the unique

opportunity to experience the realities of working in a global marketing environment.

SWOT Analysis

•Strong and Focused Brand Portfolio •Presence in Emerging Markets •Strong R&D Capability

•Dependence on Western European Markets •Late Entry

•M&A Opportunities •Growth in Adjacent categories

•Competition from Private Labels •Price Competition among Branded Manufacturers

credits

Credits Ashwini Prabhu Forum Chheda Ninad Lele Yash Dave

Bibliology www.loreal.co.in

Thank you