looking local – 2009 extending your reach through new channels

Looking Local – 2009

Extending your reach through new channels

The last 12 months… a brief review

• Increased usage of TV & mobile by the public – 300%

• National e-Government Award – Highly Commended

• Ongoing Virgin Media campaign

Usage

Housing

Recession

Recession

• Embracing a multi channel strategy – real choice

• Improving community engagement

• Reducing digital exclusion

• Marketing

This morning…

The next 12 months…

Positive activities for young people

Freeview – a miniweb revolution?

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Telehealth & Telecare via TV and mobile

• Technology to help prolong independent living

• Elderly and chronically ill

• 2 projects:

• TSB –Tunstall, DigiTV, Housing21, Fold & Sheffield University

• EU – T-Seniority (Spain)

• Community based care and health information

• Integration with health and care devices in the home

• Requirement for a broadband connected device – connected to TV

Nintendo Wii

Digital Outreach

• Digital Switchover - Helpscheme

• Over 75’s and certain disability benefits

• Many of the most digitally excluded in the UK

• Potential for reaching your audience

• Step change in takeup of your services on TV & mobile?