looking local – 2009 extending your reach through new channels
TRANSCRIPT
Looking Local – 2009
Extending your reach through new channels
The last 12 months… a brief review
• Increased usage of TV & mobile by the public – 300%
• National e-Government Award – Highly Commended
• Ongoing Virgin Media campaign
Usage
Housing
Recession
Recession
• Embracing a multi channel strategy – real choice
• Improving community engagement
• Reducing digital exclusion
• Marketing
This morning…
The next 12 months…
Positive activities for young people
Freeview – a miniweb revolution?
+
Telehealth & Telecare via TV and mobile
• Technology to help prolong independent living
• Elderly and chronically ill
• 2 projects:
• TSB –Tunstall, DigiTV, Housing21, Fold & Sheffield University
• EU – T-Seniority (Spain)
• Community based care and health information
• Integration with health and care devices in the home
• Requirement for a broadband connected device – connected to TV
Nintendo Wii
Digital Outreach
• Digital Switchover - Helpscheme
• Over 75’s and certain disability benefits
• Many of the most digitally excluded in the UK
• Potential for reaching your audience
• Step change in takeup of your services on TV & mobile?