london coffee festival- why mobile first

Why Mobile-First Thinking Is Essential

London Coffee Festival 2014

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An Introduction To Me

Benjamin Morel Project Manager and Digital Marketing Consultant

@BenjaminMorel

Linkedin.com/in/benmorel

ben@obergine.com

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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An Introduction To Me

Obergine Creative Digital Agency

@Obergine

Linkedin.com/company/obergine

Slideshare.net/obergine

Obergine.com

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

4 London Coffee Festival – Why Mobile-First Thinking Is Now Essential

Who contributes to digital content?

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Mobile is yesterday’s next

big thing

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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Yesterday’s next big thing

http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html#tab-Mobile-Internet

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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Yesterday’s next big thing

http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html#tab-Mobile-Internet

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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Yesterday’s next big thing

http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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The trust barrier has fallen

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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of smartphone users in the UK

have bought something with

their device

The trust barrier has fallen

http://think.withgoogle.com/mobileplanet/en/graph/?country=uk&category=KEYACT&subcategory=GSA&topic=Q23_2&stat=Q23_2_05&wave=2013&age=all&gender=all&chart_type=&active=stat

39%

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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of tablet owners in the UK buy something with their device

every month

The trust barrier has fallen

69%

https://econsultancy.com/blog/9836-69-of-tablet-owners-make-a-purchase-on-their-device-every-month

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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expected to be spent on

mcommerce in 2017

The trust barrier has fallen

http://www.emarketer.com/Article/Mcommerce-Takes-15-of-UK-Retail-Ecommerce-Sales/1009984

£17.24 Billion

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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What can you do with mobile?

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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What can you do with mobile?

Make people

laugh

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

http://en.ilovecoffee.jp/posts/view/100

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What can you do with mobile?

Be helpful

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

https://itunes.apple.com/app/coffee-order/id311879629?mt=8#&at=11lDJ&ct=a34796a5a637ffac599be22cd9bd2b6d

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What can you do with mobile?

Increase loyalty

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

https://itunes.apple.com/gb/app/starbucks/id331177714?mt=8

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So why start with mobile?

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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Why start with mobile?

Focus on core content

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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Why start with mobile?

vs

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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Why start with mobile?

Focus on mobile UX and performance

Better experience on

all devices

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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Mobile development is easy(ish)

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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Mobile is a huge opportunity

London Coffee Festival – Why Mobile-First Thinking Is Now Essential

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Stay in touch

Benjamin Morel Project Manager and Digital Marketing Consultant

@BenjaminMorel

Linkedin.com/in/benmorel

ben@obergine.com

London Coffee Festival – Why Mobile-First Thinking Is Now Essential