lola's
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CASE STUDYLOLA’S CUPCAKES RETAIL DESIGN
PROJECTOVERVIEW
CLIENT
Lola’s Hand Crafted Cupcakes
TARGET MARKET
Affluent women aged 16-60
LOCATIONS
Food Hall, Selfridges & Co, London
BRIEF
Design and install the first ever Lola’s
stand-alone cupcake bar in the Food
Hall of the prestigious Selfridges
department store
THEOBJECTIVE
Lola’s bakery offers uncomplicated
and sophisticated cupcakes to consumers
looking for a teatime treat. The com-
pany was established two years ago in
a family kitchen by friends Romy Lewis
and Victoria Jossel. The Lola’s cupcake
brand has grown, now producing over
3000 cupcakes a day.
In 2009 the Primrose Hill handcrafted
cake business was looking to extend
its retail offering.
THESOLUTION
The design of the space took influence
from the popular cupcake bakeries in
the United States, where the recent
trend in the cakes was established.
The wooden counter and open displays
of cakes bring home a kitchen style
to the site, giving the space an overall
welcoming feel. The space offers
customers the opportunity to sit down,
relax, and sample the cakes in comfort-
able and inviting surroundings.
RENDER TOREALITY
RESULTS
The cupcake bar has enjoyed positive
sales figures since opening, exceeding
sales targets by 50% month on month.
PRESS
1 FX 2&3 total retail 4 The Drum
5 Design Week 6 creativematch
OUR COMPANY
COMPANY NAME
Sheridan&Co
WEBSITE
www.sheridanandco.com
ADDRESS & NUMBERS
Head Office
+44 (0)1858 468 000Market Harborough
Riverside
Market Harborough
Leicestershire
LE16 7PT
UK
London
+44 (0)20 7486 749910A Blandford Street
London
W1U 4AZ
UK
New York
+1 212 625 166684 Wooster Street
Suite 703
NY, NY 10012
USA
COMPANY REGISTRATION
NUMBER
1720277
TYPE OF ORGANISATION
Privately owned company
TYPE OF ORGANISATION
Michael Sheridan: CEO & Founder
Julien Sheridan: Sales &
Communication Director
John Dupuis: President-
US Market
OFFICE LOCATIONS
Sheridan&Co has offices in
London and New York with an
affiliate office in Shanghai.
HQ, logistics and manufacturing
sites are located in Market
Harborough.
NUMBER OF EMPLOYEES
80 worldwide
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