CASE STUDYLOLA’S CUPCAKES RETAIL DESIGN

PROJECTOVERVIEW

CLIENT

Lola’s Hand Crafted Cupcakes

TARGET MARKET

Affluent women aged 16-60

LOCATIONS

Food Hall, Selfridges & Co, London

BRIEF

Design and install the first ever Lola’s

stand-alone cupcake bar in the Food

Hall of the prestigious Selfridges

department store

THEOBJECTIVE

Lola’s bakery offers uncomplicated

and sophisticated cupcakes to consumers

looking for a teatime treat. The com-

pany was established two years ago in

a family kitchen by friends Romy Lewis

and Victoria Jossel. The Lola’s cupcake

brand has grown, now producing over

3000 cupcakes a day.

In 2009 the Primrose Hill handcrafted

cake business was looking to extend

its retail offering.

THESOLUTION

The design of the space took influence

from the popular cupcake bakeries in

the United States, where the recent

trend in the cakes was established.

The wooden counter and open displays

of cakes bring home a kitchen style

to the site, giving the space an overall

welcoming feel. The space offers

customers the opportunity to sit down,

relax, and sample the cakes in comfort-

able and inviting surroundings.

RENDER TOREALITY

RESULTS

The cupcake bar has enjoyed positive

sales figures since opening, exceeding

sales targets by 50% month on month.

PRESS

1 FX 2&3 total retail 4 The Drum

5 Design Week 6 creativematch

OUR COMPANY

COMPANY NAME

Sheridan&Co

WEBSITE

www.sheridanandco.com

ADDRESS & NUMBERS

Head Office

+44 (0)1858 468 000Market Harborough

Riverside

Market Harborough

Leicestershire

LE16 7PT

UK

London

+44 (0)20 7486 749910A Blandford Street

London

W1U 4AZ

UK

New York

+1 212 625 166684 Wooster Street

Suite 703

NY, NY 10012

USA

COMPANY REGISTRATION

NUMBER

1720277

TYPE OF ORGANISATION

Privately owned company

TYPE OF ORGANISATION

Michael Sheridan: CEO & Founder

Julien Sheridan: Sales &

Communication Director

John Dupuis: President-

US Market

OFFICE LOCATIONS

Sheridan&Co has offices in

London and New York with an

affiliate office in Shanghai.

HQ, logistics and manufacturing

sites are located in Market

Harborough.

NUMBER OF EMPLOYEES

80 worldwide