logo. hot tip radio offers an ability to reach specific audiences through specialized programming....

LOGO

www.themegallery.com LOGO

Hot Tip

Radio offers an ability to reach specific audiences through specialized programming.

Radio can be adapted for different parts of the country and can reach people at different times of the day.

example: radio is the ideal means of reaching people driving to and from work.

www.themegallery.com LOGO

Get the latest news and

weather report

FOR FREE!!!

Find and enjoy latest

music all over the world

www.themegallery.com LOGO

Component of Radio Program

Deejay - disk jockey1

Studio 2

Radio Type 3

www.themegallery.com LOGO

To be a DJ

There is no right and wrong answer but it’s important to understand what your really want to do

• What is your Radio Style?• What sort of music you like?• Who’s your audience?• What do you do best?

www.themegallery.com LOGO

Audio broadcasting can be done viaAudio broadcasting can be done via

Cable FM

Local wire networks

satellite

Internet

www.themegallery.com LOGO

Example of live internet radio

www.themegallery.com LOGO

Radio by Type

Community

News/Talk

Sports

Music

DisneyHits

www.themegallery.com LOGO

How to Write a Presenter's Script for Radio

The intended audience

The Type of Radio Station

The Genre of Music being played or The Style of the Talk Station

Target the Target the Script to the Script to the

audienceaudience

www.themegallery.com LOGO

Advantages

Radio is the least expensive of all media.

Because airtime costs are low, extensive repetition is possible.

Radio’s low cost and high reach of selected target groups make it an excellent supporting medium

www.themegallery.com LOGO

Disadvantages

Considered as a long term vehicle

Audience Fragmentation

The audience has little real loyalty to any one station

LOGO

www.themegallery.com