logo. hot tip radio offers an ability to reach specific audiences through specialized programming....
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Hot Tip
Radio offers an ability to reach specific audiences through specialized programming.
Radio can be adapted for different parts of the country and can reach people at different times of the day.
example: radio is the ideal means of reaching people driving to and from work.
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Get the latest news and
weather report
FOR FREE!!!
Find and enjoy latest
music all over the world
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Component of Radio Program
Deejay - disk jockey1
Studio 2
Radio Type 3
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To be a DJ
There is no right and wrong answer but it’s important to understand what your really want to do
• What is your Radio Style?• What sort of music you like?• Who’s your audience?• What do you do best?
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Audio broadcasting can be done viaAudio broadcasting can be done via
Cable FM
Local wire networks
satellite
Internet
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Example of live internet radio
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Radio by Type
Community
News/Talk
Sports
Music
DisneyHits
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How to Write a Presenter's Script for Radio
The intended audience
The Type of Radio Station
The Genre of Music being played or The Style of the Talk Station
Target the Target the Script to the Script to the
audienceaudience
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Advantages
Radio is the least expensive of all media.
Because airtime costs are low, extensive repetition is possible.
Radio’s low cost and high reach of selected target groups make it an excellent supporting medium
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Disadvantages
Considered as a long term vehicle
Audience Fragmentation
The audience has little real loyalty to any one station
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