logo design what is a logo? a short history of logo design why are logos important? what makes a...
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Logo Design
What is a Logo?A Short History of Logo DesignWhy are Logos Important?What makes a good logo?The Logo Design Process
What is a Logo?
Represents a company, or an organization
Forms a corporate identity
Designed for easy and definitive recognition for the company’s audience
History… Ancient Greece
typically represented the initial letters of a person or place for use on stationery and signs
I.e. rulers and coinage
By 17th C the logo had become a tradmark for merchants
i.e. marks for masons, goldsmiths, paper makers,and nobility.
Industrial revolution caused a great gain of importance for trademarks
Trademarks moved beyond symbols, using larger design systems to unify all communications, and to accomplish identifiable goals.
Today a well thought out logo and corporate identity become central to companies defence
Why are Logos important?Logos trigger memories of a persons prior experience with a company/organization
a greater impact than words could ever have No explanation is needed
A logos success impacts a company’s sales
An amateur logo will describe an amateur company
What Makes a Good Logo?Simplicity
Too much information will have a negative impact
Instant RecognitionVersatile
Should consider all possible implementations your logo could be used in
Distinctive
Logo Design Process…
A client will typically give a written description of what they are looking for in a logo design
Parameters + Purpose Decide a target demographic
Concept DevelopmentDesigner will create simple sketches of the logo concept
Refinement Usually 3 or 4 revisions Colour introduced at this stage
Delivery
Assemble a package which shows how you can apply the logo to different applications
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