logan final
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STUDENTS:
GRUPA 1422
IOANA CONSTANTINESCU
LILIANA MARICA
ANATOLIE RACAVCIUC
LUIZA FRUNZA
VIOREL-CRISTIAN PATRICHE
INTRODUCTION
Car Plant Pitesti was borned in 1966, at Colibasi, Arges. After signing a licence
contract with Renault in 1968 the Romanian state began producing Dacia 1100 under the R8
licence followed in 1969 by Dacia 1300 under R12 licence. Between 1970-1980 Dacia has
developed a large scale of models, pickups and cars for all types of people. Beginning with 1978
Car Plant Pitesti goes on with producing derivative cars from R12 Renault scale. 1995 is
marked by the launching of the first 100 % Romanian conception car, Dacia Nova, and by the
launching of the enterprise into an output and strategy society and 7 commercial branches. In
1998 was made the car n 2.000.000, the enterprise obtained the Certificate of Certifying the
Quality Sistem Introduction and registered the production record (106.000 units).
On the 2-nd of July 1999, Dacia sold the majority of shares, became a mark of
Renault Group and had as a principal supporting mission the development of group on the
competitive markets. In 2000 takes place the bringing out of Dacia SuperNova, the first
comeing true of the France-Romania co-operation, a car equipped with engine and speed box
Renault.
Dacia and Renault have a lot of targets in common: making a new vehicle meant to
competitive markets, the enlargement of productivity and making vehicles with Renault quality
and low prices.
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Since 1999, the industrial equipment of Dacia plant knew a complete process of
modernization. With a 489 millions of euro investment, Dacia plant has the highest European
standards, with working methods applied in Renault plant. Dacia entirely posts up the affiliation
to Renault Group counting on the examination and organization of mother-company in both
levels, industrial and commercial. Distribution of vehicles will be assured by the commercial
network Renault in most of the countries.
VIRTUAL VISITS
To make more pleasant and interesting Dacia offerts and to be able to see how cars are
made, Dacia offers the possibility of a virtual visit in Car Plant Pitesti. This will pleasantly
surprise you when the principal character, a spy looking for secret information, will come in
front of you. During his mission, this character will infiltrate in the plant to descover by detail
the way of making cars: body, dye work,mechanics, general assembly etc. The virtual visit goes
on with distribution of cars to others centers of production from Russia, Columbia, Iran and
India.
A Dacia vehicle lives pretty much and this reflects in some stages:
1. Projection: birth of a vehicle
2. Production: extraction and creation of materials, mode of making and assembly
of all the components of the vehicle
3. Distribution: the period between the going out of the plant doors of the vehicle
and the buying of it
4. Utilization
5. Recycle: final stage, when the vehicle is collected and treated in special
conditions
Recycle has to be considered as a key aspect during the vehicles life. Thanks to
Renault experience, Dacia involves in all measures which favour the recycle of cars.
During the whole period of recycle, the vehicle is liable to an extraction process of:
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Recycled materials
Re- used pieces
Residue wastes which will be stocked in special places
This way many components of a car can be recycled:
Lead from batteries is used for producing other batteries
Used oil is treated so as to be used as gasoline
The rubber from tyres is used as an energy source
We can distinguish 3 types of valorification:
Reutilization: occasional pieces Material valorification: reutilization of an element as an occasional piece
Energetic valorification: for producing energy
Dacia, Romanian company but of international amplitude, member of Renault Group,
has an effective force of 10.000 employees. It has a genuine binational, even international
culture. Changes made with France are permanent. More over, when Dacia Logan appeared,
450 employees went to make trainings, organized at the Center of Making Prototypes inGuyancourt, near Paris.
Dacia draw out a large range of cars:
DACIA IS MODERN, ROBUST AND ACCESABLE
MODERN
Dacia makes all that is needed to respond to clients expectations,
offering modern cars which respond to mobility needs of our times.
ROBUST
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Dacia offers modern and tested technologies which come from Renault, of a simple
conception, but not simplistic, durable, adapted to hard conditions; maintenance and repair
prices are temperate.
ACCESSIBLE
Dacia is near clients by the density of its networks. It offers products and services at a
competitive price.
Dacia Logan Car: Safety Is A Fundamental Concern
Dacia Logan is a cheerful, attractive and compact car (3.4 metres) designed to carry four
people. Setting high standards in quality and roadholding, the Logan is also above all
uncompromising on safety. This car is the perfect addition to Dacia&Renault current supermini
offering, made up of theDacia 1310, Dacia Break and Dacia Pluriel. The Logans limited
size, attractive price and essential functions place it at the entry-level of its segment.With this
complete range, Logan meets the many and varied expectations of supermini customers. In
Europe, the supermini segment accounts for 30% of market sales.
Logan is a simple but rugged looking compact notchback sedan. As it will be sold under
the Dacia name (Dacia Logan) as the successor to the Solenza sedan, Renault Logans styling
is more in tune with plainer styling rather than Renaults adventurous sheetmetal.
Compared to the Solenza, Renault Logan is much smoother and modern looking,
utilizing the "tall body" design for maximum interior space. Its a smart design that makes the
competition look visually stodgy and overly blobby.
Body style: 5 doors
Engines: Petrol, Diesel HDi
Gearbox: Manual, Sensodrive
Height: 1 465 mm
Dimensions: Lenght: 3,43 m
Width: 1,41 m
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Boot: 139 dcm3
Colours:10
The Logan reflectsRenaults strategy of developing a range of compact vehicles of different
styling and concepts in order to meet a full range of customer requirements.
TheLogan is available in:
- a stylish 5-door model for increased convenience and accessibility, designed to carry four
people, and whose design breaks with the established cues of high-volume 5-door models in this
segment.
Viewed from the side, the 5-door Logan conveys its dynamic potential. The sharp
flowing side lines are enhanced by the shape of the quarter window and the rear wheel arch.The
5-door C1 share the same original rear end, featuring an extensive glazed surface. Designed formaximum size, the rear window extends over the entire tailgate. Flanked by matching crystal
and anthracite lights, it establishes a natural fit with the bumper.
Comfort and security
Compact and nimble for city use, the Logan is 3.4 m long, 1.6 m wide and 1.5 m high. It
features a turning circle of 9.5 m and gearbox ratios designed to ensure the fast responsesnecessary for enjoyable city driving. The Logan is a roomy car with four real seats.
The interior space is truly exceptional, in view of its exterior dimensions. At the front,
appreciable elbow room and head room contribute to the comfort of the occupants.
Passengers in the rear enjoy the available leg room and head room. Logan MCV benefits from
Renaults acclaimed expertise when it comes to safety.
Logan is built on the Alliances B platform, the active safety features of which have
naturally been carried over to the new car.
The front suspension is based on the MacPherson-type layout featured on Clio II, while
the reinforced rear suspension uses the same principle of a programmed deflection H-beam as
the other models built on the same platform. The rear suspension is combined with spiral springs
and extendedtravel, vertically-positioned dampers.
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The style
The style of theLogan is a new and innovative concept of what a car should look like,
through a harmonious combination of smooth lines and unique architectural dimensions. At first
glance, space and a feeling of well-being are immediately perceptible. This dual inspiration of
conceptual innovation and more conventional themes makes theLogan a highly attractive
proposition.
The Logans exterior styling has changed slightly, while retaining the original look that
has helped make it so successful. The personality of the front end has been underscored by a
new, more imposing bumper, which varies in shape according to the version. The lower air
intake grille is wider and an air intake slit is visible below the new radiator grille. The radiator,
which continues in a flowing line to the bumper. is more strongly curved and features wider
chevrons. The registration plate has been placed below the bumper, except on the X-TR version.
At the rear, the Logan boasts newly designed lights with a crystal-coloured central area
and more clearly visible chevrons, identical to those on the Marques other products.
The Aluminium pack, combined with the "Leather" pack and available with all exterior
colours, sets off the exterior styling with aluminium-grey door handles and arches, bumper
strips and side mouldings
Interior of Renault Logan Car
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With more than enough room for four passengers (and five in a squeeze), Renault
Logan is a massive step in the right direction towards improving interior and build quality. It
may lack the soft-touch plastic coating on the dashboard, but the design looks solid and the
layout straightforward. Even for a truly budget vehicle, Dacia-Renault have inserted some
mock-aluminum trim to brighten up the Logans center console. Instrumentation and a rebadged
steering wheel from the Clio help to bring the look of the interior up a few notches on the
classification scale.
Engines:
The vehicle is available from launch with four high-performance engines that are frugal
on fuel and respect the environment :
petrol engines include the 127 bhp DIN 1.8i 16V unit mated to a manual 5-speed
gearbox, along with the 143 bhp DIN 2.0i 16V with the 6-speed electronic gearbox
system or depending on the country a 4-speed automatic
two diesels, both fitted as standard with a particulate filter (DPFS), of which the 110 bhp
HDi DPFS mated to a 5-speed manual gearbox or the 6-speed electronic gearbox system,
and the 138 bhp HDi DPFS with the 6-speed electronic gearbox system or a 6-speed
automatic gearbox.
Equipments:
Right from the first level of trim, the Logan is equipped with new features for onboardcomfort, along with driving aids and safety functions rarely found in this segment :
The suspension quality a constant priority for Dacia&Renaul is outstanding on all
versions of theLogan. According to trim level, the metal suspension can be replaced with
pneumatic suspension on the rear axle (except for models fitted with the 1.8i 16V engine).
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A top-level acoustic comfort and vibration control. Renaul has paid close attention to
achieving the best levels in acoustic comfort and vibration control.
An excellent thermal comfort. The Logan is equipped with the new air conditioning system
introduced on the Logan.A warm ambient light and useful lighting.
Logan offers a full range of top-level safety functions:
Considerable effort was devoted to the structure of the Logan in order to comply with
the most stringent passive safety assessment standards. The structure was reinforced using high-
strength steel to limit deformation in the event of impact.
To limit the consequences of pedestrian impact, the Logan is fitted with:
- boot and wings designed to crumple, with ample space between the panels
- bumpers fitted with polyurethane foam that absorb energy in such a way as to reduce injury to
the legs.
The Logan is fitted as standard with two front airbags (driver and passenger), two front
side airbags and two front/rear curtain airbags. The two front airbags are adaptive, with
deployment pressure and volume correlated with the severity of the impact.All the seats in the
Logan are fitted with safety belts with three anchor points. Driver and front passenger belts
also feature pyrotechnic pretensioners and load limiters, to reduce pressure on the chest in theevent of impact. Finally, Isofix anchor points are available for fixing child seats to the side seats
in row two.
TheLogans pleasant road manners are suited to both the city and the open road. Its running
gear ensures strong roadholding, while also effectively contributing to active safety.
PRICE Mark Dacia which cost 5000 euro , is known till now under the name X90 Dacia
project, also Dacia L90, became : Dacia Logan.
Romanians received a simple, cheap car but with full options.
Prices variates in accordance with the design and cylindrical capacity :
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DACIA LOGAN MCV
Version Euro
Five seat layout
Ambiance 1.4 MPI 8200
Ambiance 1.6 MPI 8600
Ambiance 1.5 dCi / 70CP 9700Preference 1.4 MPI 8900
Preference 1.6 MPI 9300
Preference 1.5 dCi / 70CP 10400
Preference 1.5 dCi / 85CP 10850
Laureate 1.6 MPI 10100
Laureate 1.6 16V 10600
Laureate 1.5 dCi / 70CP 11200
Laureate 1.5 dCi / 85CP 11650
Preference GPL 10200
Laureate GPL 11000
Seven seat layout
Ambiance 1.6 MPI 9000
Ambiance 1.5 dCi / 70CP 10100
Preference 1.6 MPI 9700
Preference 1.5 dCi / 70CP 10800
Preference 1.5 dCi / 85CP 11250
Laureate 1.6 MPI 10500
Laureate 1.6 16V 11000
Laureate 1.5 dCi / 70CP 11600
Laureate 1.5 dCi / 85CP 12050
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Customs Euro
Colour 255
Radio 180
Tonneau 100
Aluminium rims 300
Side airgag for version Laureate 200
ABS 450
Blight protection 100
Windshield rear 100
Radio CD 180
Sunroof space 60
Place for goods 100
Dacia Extenso 3 years or100 000 Km
for Logan MPI
195
Extenso 3 years or 100 000 Km for
Logan dCI
265
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The Company of automobiles Dacia colaborated with 8 romanian providers or with
foreign companies with branches in Romania, which insure, as value, more than half of units.
DACIA LOGAN Berlin GPL
Version Euro
Preference 1.4 GPL 8000Laureate 1.4 GPL 8800
Options
Euro
Radio CD 180
ABS 450
DACIA LOGAN
Version EuroAmbiance 1.4 MPI 6400
Preference 1.4 MPI 7100
Preference 1.6 MPI 7500
Laureate 1.4 MPI 7900
Laureate 1.6 MPI 8300
Ambition 1.6 MPI 9100
Laureate Plus 1.4 MPI 8470
Prestige 1.6 16V 9900
Ambiance 1.5 dCi / 70CP 7900
Preference 1.5 dCi / 70CP 8600
Laureate 1.5 dCi / 70CP 9400Ambition 1.5 dCi / 70CP 10200
Laureate 1.5 dCi / 85CP 9850
Ambition 1.5 dCi / 85CP 10650
Prestige 1.5 dCi / 85CP 10950
Logan ABS Plus 1.4 MPI 7200
Logan ABS Plus 1.6 MPI 7600
Logan ABS Plus 1.5 dCi 8700
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Logan Kissfm 1.4MPI 8300
Logan Kissfm 1.6 MPI 8700
Logan Kissfm 1.5 dCi 70 CP 9800
Logan Kissfm 1.5 dCi 85 CP 10250
Dacia Logan VAN
Version Euro
Logan VAN E0 1.4 6950Logan VAN E0 1.5 8450
Logan VAN Pack Confort 1.4 7450
Logan VAN Pack Confort 1.6 7850
Logan VAN Pack Confort 1.5 8950
Options
Euro
Options Euro
Color 255
Radio CD 180
Aluminium rims for Laureate
Plus
300
Side Airbag 200
Dacia Extenso 3 years or 100 000
Km for Logan MPI
195
Dacia Extenso 3 years or 100 000
Km for Logan dCI
265
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Colors 255
Radio CD 180
Protection carpet 100
Steering shaft 405
Blight protection 100
Air conditioning 750Pack equipment 550
Pack electric 150
Dacia Extenso 3 years or 100
000 Km for Logan VAN MPI
220
Dacia Extenso 3 years or 100
000 Km for Logan VAN dCi
295
Daily Dacia Company produces 30 Logan automobiles with LOK, and launched in his
whole comercial network, the model Logan (Preference 1.4 MPI si Laureate 1.4 MPI), isavailable in alternative charging variant, petrol/GPL.
The model Dacia Preferance has an estimated price of 8.000 euro, but Laurent will cost about
8.800 euro.
Maybe this is the most difficult question relative the new mark Dacia Logan. The
Renault Company officially sustain that will exist a car of about 5000 euro, a price which
includes all the expenses. At 7800 euro, the top price, the car endowment is the one most
interesting. We have air conditioning, electric window pane in front and bottom, an audio
instalation, air-bags and alsoABS ! Than analize about the Dacia Logan competition show us
than any models can manage to offer at the same price which can offer Dacia. Logan has the
advantage to be at the top, with the design of a mondial, new and modest automobile, but direct
to a large group of customers from our country and also to more modest countries. But we
should pay attention that here interfere the maintenance prices. For somebody who pay little
money for a car, can have heart failure at the big maintenance prices. The maker sustains that
we will need only 350 euro for 100.000 km ! Officially, it is with 100 euro less then at Solenza.
The experience tells that in reality these numbers are reached more difficult, moreover when we
disscus about a Dacia. But Logan has the same platform with the next Clio, with the components
proved to be enough safe.
It may be that Logan can be the first Dacia which to maintain his promises at this chapter.
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Dacia Logan Pick-Up
Versions Euro
Logan Pick-Up E0 1.6MPI /
90CP
7250
Logan Pick-Up E0 1.5dCi /
70CP
8350
Logan Pick-Up E1 Pack Confort
1.6MPI / 90CP
7750
Logan Pick-Up E1 Pack Confort
1.5dCi / 70CP
8850
Logan Pick-Up E1 Pack Confort
1.5dCi / 85CP
9300
Options EuroHydraulic mechanism 405
Protection carpet 100
Radio CD 180
Colour 255
Pack equipament: ABS with
EBV + airbag pasager
550
Windshield rear 100
Air conditionating 750
Pack electric: 150
Dacia Extenso for Logan Pick-
Up MPI
220
Dacia Extenso for Logan Pick-
Up dCi
295
DISTRIBUTION
The best of Renault technology for a modern, reliable car that a broad range of
international buyers can afford.
Logan, is the first model in the X90 range, designed first and foremost to suit the automobile
needs of new markets with high growth potential.
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Logan was developed entirely by Renault over the past four years, using all engineering
expertise department. The use of the design-to-cost method in designing the vehicle, carry-over
of parts to optimize reliability and running costs, and digital design made it possible to meet the
very low programme costs set at the start of the project.
Production of Logan at Dacias Pitesti plant has started the programme in Romania in 2004.In
2005 it continue in Russia, then Morocco and Colombia, and in 2006 in Iran. Assembly of
Logan in Russia, Morocco and Iran has use CKD parts supplied by the Pitesti pilot site, with
some mechanical components supplied by Renaults industrial sites. In addition to these
countries, other international prospects are opening up for the X90 project.
Logan is a 100% Renault car (technology, development, chassis, powertrain, manufacturingstandards), particularly suited to its target markets. Its modernity, reasonable price, loading
capacity, five full-size seats and ease of repairs and maintenance are its key strengths. Logan
will carry the Renault badge in some markets, such as Russia and Iran, underscoring the
companys faith in the product
Whether the Dacia or Renault badge is used will depend on the characteristics of each market
and on how long and in what circumstances Renault has been established there.
The Dacia brand helped to conquer new customer target groups. Dacia, with its new brand
identity as a modern, ambitious company and new badge, will be selling a range of modern,
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robust, reliable and affordable vehicles. In the countries of Central Europe, as well as in Turkey,
northern Africa, the Middle East and sub-Saharan Africa, Logan is marketed under the Dacia
brand to round out Renaults range. It is positioned in the entry-level segment, which in a
country like Poland accounts for 30% of the total market and is hardly covered by the current
Renault range.
After Romania, Central Europe is the focus for Logan sales, with the backing of the Renault
network.
Renault was the second top-selling brand in the region in 2003, with market share of 11%.
A sales manager is appointed specifically for the brand in each country. Distribution is handled
by the Renault network's partners. Depending on the market, Logan is sold by a Renault dealer
with a Dacia area featuring special signage or in a Dacia showroom. A two-year warranty willapply in most countries. Distribution by the Renault network is reassuring for customers,
offering them the best possible level of services. Maintenance and repairs at shared Renault-
Dacia workshops provide a further guarantee of optimum quality.
Marketing of Logan will be backed up by a range of services covering sales, finance and
aftersales.
Specific finance offers have been devised by RCI Banque. From 2005 the future Renault-Nissan
spare parts centre in Gyr, Hungary,has become a regional hub for supplying Dacia spare parts
to the countries of Central Europe.
Logan has enjoyed equally good results on its export markets, which represented 22% of all
Logan sales so far in 2004. Only on sale for two months in Croatia (October),Serbia, Macedonia
and Slovakia (October), Hungary (October ), the Czech Republic (October ) and Turkey
(November ), Logan has realised a remarkable performance with 4,264 cars sold. Sales of 2,456
in November 2004 alone made it Dacias top selling export model in 2004.
Logan is also manufactured in Russia, where 25,000 vehicles were produced from April
2005 to May 2006, as well as Morocco and Colombia. Production has soon started in
Iran,followed by India and Brazil last year,in 2007.
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in countries in which it is marketed, in particular Western Europe, where it was launched in
eight countries, including France, in the spring of 2005.
Logan sales worldwide break down into 56% in Western Europe, including Romania, 20% in
Europe (26 countries, including France, which accounts for 7% of world sales), 10% in
Russia/CIS, 5% in Turkey, 5% in the Maghreb countries and 4% in the rest of the world
(Americas, Asia, Africa).
2006 marked a new stage in the life of the X90, the code name for Logan and its derivativem
versions. The Logan Steppe Concept show car presented at the Geneva motor show is the
harbinger of an extension of the line. The 1.5 dCi engine is now available in Central, Eastern
and Western Europe as well as in Turkey, Morocco and Algeria. The diesel version thusrepresents at the end of May 2006, 55% of the mix in France and 21% in the other countries in
Western Europe. In many countries, it is the most affordable diesel car available, contributing to
the novel value for money offered by Logan.
Thinking at a big number of competitors( Chevrolet, Daewoo, Kalos, Hunday, Skoda Fabia)
Logan has the best results for the price/quality raport so that we can call it a wonder car.
DACIA LOGAN BY RENAULT
Logan
Big on space, low on cost
Logan is a spacious, sturdy and reliable car with a highly attractive price tag. No other car on the
market offers the same equipment and space at the same price.
If its wider, its better. Logan gives the expression spacious sedan an entirely new meaning.
Built around Renaults famous space optimization design, the car redefines space and luxury.
Its loaded with trailblazing technology and advanced safety features. Its robust lines, strongly
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marked wheel arches and carved hood ensure it stands out in the crowd. The expansive interiors
are tastefully done. The wide-body experience awaits you.
Design
Logan is a sedan with five comfortable seats and a generously sized trunk.
It boasts a modern and robust silhouette, with strongly marked wheel arches, taut lines and a
sculpted hood. The triangular rear lights soften Logan's overall look, giving it a distinctive
appearance.
Inside the car, the choice of materials reflects the robustness and quality of the exterior design.
Class Small Family Car Body style 4 door sedan
Multi Convivial Vehicle
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Pick-Up Utility Van
Driving pleasure
Logan is a pleasure to drive in all circumstances.
It takes poor roads and extreme climates in its stride. The ergonomic and comfortable driving
station helps the driver get the most out of the precise handling and sharp steering.
Travelling comfort
Logan is a family car, designed to seat three people in comfort at the rear. The giant 510-liter
trunk, cut to provide a very low load sill, is large enough to take the luggage of five people with
ease or seven people for the MCV version.
Safety
Renault put all the experience of its safety engineers into the design of Logan. As a result, the
model received three stars in Euro NCAP tests.
Depending on the country, Logan is available with ABS and two airbags at the front. To provide
all the occupants with the same high standards of safety, it features five three-point seatbelts and
adjustable headrests on all seats.
Environment
Reflecting Renault's environmental commitments, Logan is 95% recyclable by body weight.
Its acoustic performance places it below the threshold set by the European directive (74dB(A)).
Logan combines keen pricing with low running costs. It requires servicing every 30,000km for
the gasoline engines and every 20,000km for the diesel engines.
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Targets for the Renault Logan car include Rovers CityRover, Kia Picanto, Seat Arosa,
Daihatsu Cuore, Daewoo Matiz and the Volkswagen Fox.
The purpose ofRenault Logan car is to allow Renault to reach a new customer range with a
product that packs the bare essentials without resorting to using a car thats been out of
production for several years.
Advertising
Dacia has chosen the 2004 Geneva Motor Show to unveil its first-ever show car produced by
Renault Design.
Especially for Logan there is a big advertising campaign with all the ingredients for a nationalhit : there are TV STARS like Andreea Balan, Andreea Banica, Anka Badiu, Miki and Delia
that are promoting the brand and a contest is going on to attract as many people as possible.
Renault started to run an advertising campaign on Vest Europe in 2005. The headline of the
campaign is Be Logical, Be Logan.
For the production of the video spot the romanian Graffiti BBDO agency was chosen. A crew
of 40 people worked for 4 days to make the motion picture. The message of the spot is simple:
Big on space, low on cost Logan is one of the biggest bargains the world has seen in the car
market, offering the same space available in a Toyota Corolla for a fraction of its price.
.
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