little-known social media marketing secrets revealed · • audience size (1.4b on fb –300m on...

Little-Known Social Media Marketing Secrets Revealed

Who Benefits From This

Information?

• Running ads with little or no response

• Stuck for ideas on how to get people to

understand the value of your products

• Tired of competing on price and constantly

lowering your margins

• Know social media can help but don’t know

what to do or where to start

What Is Social Media?

+

Social Media

=

Word of mouth on steroids

(the most powerful form of marketing)

With over 1.96 billion users worldwide…

1 in 4 people is on social media

Social media takes what you’re doing offline, puts it online and on steroids!

Little-Known Social Media Marketing Secrets Revealed

• They have the highest brand adoption

• Audience size (1.4b on FB – 300M on Twitter)

• They’re an extension of business’s websites

• People now expect you to be on FB or Twitter

• They have become central to business’s

marketing strategies

Step 1: Optimise your social media

presence

• Bio

• Profile picture

• Cover picture

• Usernames

Step 1: Optimise your social media

presence

Step 2: Build your audience

Scheduled

Company news – Blog posts – Images – Videos –

Promotions

Reactive

Commentary on announcements, news, events, happenings

Responsive

Responding to questions – Acknowledging mentions –

Starting or joining conversations

• Publish multidimensional content

Step 2: Build your audience

Step 2: Build your audience

Step 2: Build your audience

Step 2: Build your audience

• Animated images (ripl.com)

Step 2: Build your audience

• Host a competition

- rafflecopter.com

- Pagemodo.com

- Woobox.com

Step 3: Generate traffic

• Twitter lead magnets

Step 3: Generate traffic

• Facebook lead magnets

Step 3: Generate traffic

• Branded content (72% of marketers said

branded content was more effective than

advertising in a magazine)

Step 3: Generate traffic

• Snip.ly

Discount code: FREE2016

www.30kin30days.com

Step 4: Track

• Sproutsocial.com

• Buffer.com

• talkwalker.com (for hashtags) – tracks gender

distribution, geographic distribution, sentiment

• Clickmeter.com (create a new campaign and

then creating tracking links)

Step 4: Track

Quality social media marketing = analyzing

metrics, knowing when to double up efforts and

when to cut the cord

Step 5: Accelerate

Optimise Build Traffic Track Accelerate