linkedin_brazil presentation

Marketing Solutions

LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.

Marketing Solutions

LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.

Access to millions of potential customers.

Highly targeted, deeply engaging

advertising.

Tools to build long-lasting

relationships.

Insights about your marketing effectiveness.

Marketing Solutions

LinkedIn Marketing Solutions Everything you need to achieve your marketing goals.

Access to millions of potential customers.

Highly targeted, deeply engaging

advertising.

Tools to build long-lasting

relationships.

Insights about your marketing effectiveness.

Marketing Solutions

State of social media

“People don’t appreciate how many page views on the Internet are in social networks. It is very real. It’s a very real phenomenon”

Eric Schmidt, GoogleOctober 2007

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30-40% of all pageviews on the internet

are from social networks

State of social media

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Social media at-work

Mode / mindset

Decision making versus play

Saving time versus killing time

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Fish where the fish are

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75 million potential customers today. And 3 million more every month.

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90 Million Membersby the end of 2010.

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BRAZIL IS OUR FASTEST GROWING COUNTRY

Weekly New Members

1.7M members

3rd most engaged country worldwide

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LinkedIn’s Mission:

Connect the world’s professionals to make them more productive and successful.

Marketing Solutions

Marketing Solutions

“The reason LinkedIn works so well is that most of its

members already have jobs.”

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4,400,000

Managers

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2,000,000

Directors

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1,200,000

Vice Presidents

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1,500,000

C-level Executives

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2,900,000

Owners

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22,000,000

Business influencers*

(That’s 11x the US print circulation of WSJ)

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What are professionals doing on LinkedIn?

Managing their professional identity

Building business relationships

Gaining insights and opportunities

Marketing Solutions

The LinkedIn Profile:Where professionals manage their identity and reputation.

Profession

Seniority

Industry

Company Size

Geography

Education

Recommendations

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The LinkedIn Homepage:The professional’s dashboard for managing business relationships.

Updates from connections

Suggested new relationships

Buzz about companies

Discussion updates

Recommendations

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LinkedIn Groups:Where like-minded professionals share advice and find answers.

Marketing Solutions

Over 600,000 Groups1,500 created every day

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3,000,000 members join groups every month.

Marketing Solutions

Access to millions of potential customers.

Highly targeted, deeply engaging

advertising.

Tools to build long-lasting

relationships.

Insights about your marketing effectiveness.

LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.

Marketing Solutions

Access to millions of potential customers.

Highly targeted, deeply engaging

advertising.

Tools to build long-lasting

relationships.

Insights about your marketing effectiveness.

LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.

Marketing Solutions

Prominent placement

Little competition

IAB standard units

LinkedIn Display AdvertisingEasy to place. Hard to miss.

Marketing Solutions

Profession

Seniority

Industry

Company Size

Geography

Education

LinkedIn Audience TargetingThe most accurate way to target professionals on the web.

Marketing Solutions

LinkedIn PollsEngage your customers and learn what’s on their minds.

Marketing Solutions

LinkedIn Partner MessagesYour message, hand-delivered to your specific prospects.

Marketing Solutions

LinkedIn Partner MessagesA Face to the Brand

Authenticity:

1.Who recommends this person?

2.How am I connected to them?

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Delivering Results

“This campaign not only drove hundreds of direct registrations

into the BizSpark program, which was the core goal, but also

increased brand and company perception.  Because of the

interconnectedness of the platform, I was able to personally reach

out to perfectly-targeted individuals who I would not have known.”

Jacob Mullins

Partner Development Manager, Microsoft

Marketing Solutions

Access to millions of potential customers.

Highly targeted, deeply engaging

advertising.

Tools to build long-lasting

relationships.

Insights about your marketing effectiveness.

LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.

Marketing Solutions

Access to millions of potential customers.

Highly targeted, deeply engaging

advertising.

Tools to build long-lasting

relationships.

Insights about your marketing effectiveness.

LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.

Marketing Solutions

A community of customers

Deliver engaging content

Easy to moderate

LinkedIn GroupsBuild your own community and join the conversations.

Marketing Solutions

Marketing Solutions

Access to millions of potential customers.

Highly targeted, deeply engaging

advertising.

Tools to build long-lasting

relationships.

Insights about your marketing effectiveness.

LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.

Marketing Solutions

Access to millions of potential customers.

Highly targeted, deeply engaging

advertising.

Tools to build long-lasting

relationships.

Insights about your marketing effectiveness.

LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.

Marketing Solutions

Profile-specific data about your ads

Learn which targets were engaged

Discover new audiences

LinkedIn Audience Engagement ReportsA detailed look at who saw your ads and who acted on them.

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LinkedIn Brand Perception StudyLearn what people think of your brand before you go to market.

Member receives email

Member takes the survey

Member receives incentive

Marketing Solutions

Access to millions of potential customers.

Highly targeted, deeply engaging

advertising.

Tools to build long-lasting

relationships.

Insights about your marketing effectiveness.

LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.

Marketing Solutions

Thank you.